V-Card: a MMS-based mobile marketing application
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Passau
Univ. Passau, Wirtschaftswiss. Fak.
2005
|
| Schriftenreihe: | Passauer Diskussionspapiere
Schriftenreihe Wirtschaftsinformatik ; 10 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 28 Bl. Ill., graph. Darst. |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Table of Contents
1 Introduction 1
2 Mobile Messaging with the Short Message Service 2
3 MMS Technology 3
4 Mobile Marketing Today 4
5 Related Projects 5
5.1 MMS Field Trials by Mindmatics 5
5.2 Beamgate UMTS Project 5
5.3 Wella Virtual Kiss 6
6V Card 6
7 Social Effects 9
7.1 Current Messaging 9
7.2 Estimated Effects of MMS and V Card 10
8 Pricing Issues 11
9 Legal Issues 12
10 Evaluation of V Card 14
10.1 Related Work ; 14
10.2 An Evaluation Framework 15
10.3 Results of the V Card field test 20
11 Conclusion 25
12References 25
13 Appendix 28
V Card was funded by the MobilMedia project of the German Bundesmi¬
nisterium für Wirtschaft und Arbeit. Project executing Organisation was
the German Zentrum für Luft und Raumfahrt (DLR).
http://www.mobilmedia.de/
|
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| illustrated | Illustrated |
| indexdate | 2024-07-09T20:06:43Z |
| institution | BVB |
| language | English |
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| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Univ. Passau, Wirtschaftswiss. Fak. |
| record_format | marc |
| series | Passauer Diskussionspapiere |
| series2 | Passauer Diskussionspapiere : Schriftenreihe Wirtschaftsinformatik |
| spelling | V-Card a MMS-based mobile marketing application Holger Nösekabel ... Passau Univ. Passau, Wirtschaftswiss. Fak. 2005 28 Bl. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Passauer Diskussionspapiere : Schriftenreihe Wirtschaftsinformatik 10 Direktmarketing (DE-588)4012421-6 gnd rswk-swf Mobile Telekommunikation (DE-588)4341131-9 gnd rswk-swf Mobile Telekommunikation (DE-588)4341131-9 s Direktmarketing (DE-588)4012421-6 s DE-604 Nösekabel, Holger Sonstige oth Passauer Diskussionspapiere Schriftenreihe Wirtschaftsinformatik ; 10 (DE-604)BV019131145 10 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013138372&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | V-Card a MMS-based mobile marketing application Passauer Diskussionspapiere Direktmarketing (DE-588)4012421-6 gnd Mobile Telekommunikation (DE-588)4341131-9 gnd |
| subject_GND | (DE-588)4012421-6 (DE-588)4341131-9 |
| title | V-Card a MMS-based mobile marketing application |
| title_auth | V-Card a MMS-based mobile marketing application |
| title_exact_search | V-Card a MMS-based mobile marketing application |
| title_full | V-Card a MMS-based mobile marketing application Holger Nösekabel ... |
| title_fullStr | V-Card a MMS-based mobile marketing application Holger Nösekabel ... |
| title_full_unstemmed | V-Card a MMS-based mobile marketing application Holger Nösekabel ... |
| title_short | V-Card |
| title_sort | v card a mms based mobile marketing application |
| title_sub | a MMS-based mobile marketing application |
| topic | Direktmarketing (DE-588)4012421-6 gnd Mobile Telekommunikation (DE-588)4341131-9 gnd |
| topic_facet | Direktmarketing Mobile Telekommunikation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013138372&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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