Business to business market research: understanding and measuring business markets
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2005
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Market research in practice
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 310 S. Ill., graph. Darst. |
| ISBN: | 0749443642 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
The editorial board vii
Acknowledgements ix
Introduction 1
1. The business to business market research industry 3
What is business to business market research? Some definitions 3;
The history of B2B market research 5; The size of the B2B market
research sector 5; The people researched in B2B work 7;
Differences between B2B and consumer research 10; How B2B
research complements other research 13; The types of business
problems B2B research addresses 15; The users of B2B market
research 16; Summary 19
2. Sampling for B2B research 20
Sampling characteristics of business markets 20; Putting the study
into action 23; Research practices related to sampling 35; Summary 39
3. Trends in B2B research 40
Drivers 40; Specific trends and issues 44; Challenges faced by B2B
research 48; Implications of current trends 49; Summary 53
4. What works and does not work in B2B research 54
Possible research approaches or methodologies 54; Relative use of
these approaches in B2B research 58; Deciding on the approach 60;
Summary 68
5. The B2B research process: I Desk research 69
The desk research process 70; Resources for desk research 71;
Another type of desk research: data mining 74; Validating data
from desk research 76; Summary 76
Contents
6. The B2B research process: II Qualitative research 77
Main types of qualitative research 77; The qualitative process 81;
B2B interviewing and moderating 86; Qualitative analysis and
reporting 96; Summary 106
7. The B2B research process: III Quantitative research 107
The quantitative process 107; Questionnaire design 110; Design
issues and project management relevant to particular B2B
methods 124; Administering questionnaires: fieldwork issues 133;
Reporting 151; Summary 159
8. Costing: guidelines on the cost of projects 160
First considerations 160; Costing basics factors influencing
costs 161; Containing project costs 165; Summary 165
9. Overviews of the business respondent, sectors and research
applications 166
The business respondent 166; Overview of sectors 169; Applications
of market research 177; Summary 210
10. Regional differences and comparisons in B2B research 211
Regional review 211; Summary 219
11. What it is like being a B2B client and B2B researcher 221
What it is like being a B2B client 221; What it is like being a B2B
researcher 228; Summary 235
12. Training, organizations and ethics in B2B research 236
Training 236; Organizations 237; Ethics in B2B research 242;
Summary 245
Appendix 1: Sources for B2B market researchers 247
Appendix 2: Sample screener questionnaire for in depth interview 254
Appendix 3: Sample focus group recruitment questionnaire 257
Appendix 4: Research snapshot as a reporting technique 260
Appendix 5: Sample self completion questionnaire (Business Link) 262
Appendix 6: Sample customer satisfaction research quantitative
questions 267
Appendix 7: Sample communication research quantitative
questionnaire 270
Appendix 8: Principles of the Data Protection Act 1998 272
Appendix 9: The Market Research Society Code of Conduct 273
Glossary 294
References and further reading 299
Index 302
vi
|
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| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
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| id | DE-604.BV019797384 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:06:21Z |
| institution | BVB |
| isbn | 0749443642 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013123020 |
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| physical | X, 310 S. Ill., graph. Darst. |
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| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Kogan Page |
| record_format | marc |
| series2 | Market research in practice |
| spelling | McNeil, Ruth Verfasser aut Business to business market research understanding and measuring business markets Ruth McNeil 1. publ. London [u.a.] Kogan Page 2005 X, 310 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Market research in practice Industrial marketing Research Investitionsgütermarkt (DE-588)4125886-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Investitionsgütermarketing (DE-588)4072915-1 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Investitionsgütermarkt (DE-588)4125886-1 s Marktforschung (DE-588)4037630-8 s DE-604 Investitionsgütermarketing (DE-588)4072915-1 s DE-188 Business-to-Business-Marketing (DE-588)4631075-7 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013123020&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | McNeil, Ruth Business to business market research understanding and measuring business markets Industrial marketing Research Investitionsgütermarkt (DE-588)4125886-1 gnd Marktforschung (DE-588)4037630-8 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4125886-1 (DE-588)4037630-8 (DE-588)4072915-1 (DE-588)4631075-7 |
| title | Business to business market research understanding and measuring business markets |
| title_auth | Business to business market research understanding and measuring business markets |
| title_exact_search | Business to business market research understanding and measuring business markets |
| title_full | Business to business market research understanding and measuring business markets Ruth McNeil |
| title_fullStr | Business to business market research understanding and measuring business markets Ruth McNeil |
| title_full_unstemmed | Business to business market research understanding and measuring business markets Ruth McNeil |
| title_short | Business to business market research |
| title_sort | business to business market research understanding and measuring business markets |
| title_sub | understanding and measuring business markets |
| topic | Industrial marketing Research Investitionsgütermarkt (DE-588)4125886-1 gnd Marktforschung (DE-588)4037630-8 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Industrial marketing Research Investitionsgütermarkt Marktforschung Investitionsgütermarketing Business-to-Business-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013123020&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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