Global e-commerce and online marketing: watching the evolution
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. [u.a.]
Quorum Books
2002
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 316 S. graph. Darst. |
| ISBN: | 1567204074 |
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| 245 | 1 | 0 | |a Global e-commerce and online marketing |b watching the evolution |c ed. by Nikhilesh Dholakia ... |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Westport, Conn. [u.a.] |b Quorum Books |c 2002 | |
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| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Globalisierung | |
| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a Globalization | |
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Datensatz im Suchindex
| _version_ | 1804133258981539840 |
|---|---|
| adam_text | Contents
ix
Illustrations
_ . xiii
Preface
Chapter 1. Online Marketing: An Introduction to the E Commerce
Revolution
Nikhilesh Dholakia, Wolfgang Fritz, Ruby Roy Dholakia, and ^
Norbert Mundorf
Parti. Impact of the Internet on Marketing 15
Chapter 2. Markets and Marketing in the Information Age
Nikhilesh Dholakia and Ruby Roy Dholakia
Chapter 3. Internet and Electronic Markets: An Economic Framework
for Understanding Market Shaping Infrastructures
Nikhilesh Dholakia, Ruby Roy Dholakia, and Myung Ho Park 31
Chapter 4. Electronic Commerce and the Transformation of Marketing
Nikhilesh Dholakia, Ruby Roy Dholakia, and Martin Laub 43
Part II. Online Marketing across the World 61
Chapter 5. Internet Based Marketing in Germany: A Comparative Study
of the Media, Banks, and Insurance Sectors
Wolfgang Fritz and Martin Kerner
Chapter 6. Traditional Retailing and Electronic Commerce
on the Internet
Wolfgang Fritz
Chapter 7. The Internet as a Grocery Store: Observations from Sweden
Solveig Wikstrom and Maria Fmstling Henningsson 83
vi Contents
Chapter 8. Evolution of Web Based International Marketing: Patterns
Exhibited by Danish Companies
Morten Rask 99
Chapter 9. Online Auctions: The Emerging New Electronic Agora
Tobias Luhrig and Nikhilesh Dholakia 111
Partm. Frameworks for Understanding Online Marketing 123
Chapter 10. Building Loyalty to Online Stores through Design
of Store Attributes
Ruby Roy Dholakia, Kuan Pin Chiang, Detlev Zwick, Michele Abbott,
and Jerry Paquin 125
Chapter 11. Shopping on the Net: From the Real World to a
Mirror World
Solveig Wikstrom, Camilla Carlell, and Maria Frvstling Henningsson 141
Chapter 12. Advertising on the Net: What Works and Why
Ruby Roy Dholakia and David R. Fortin 155
Part IV. Special Problems and Opportunities of Online Marketing 171
Chapter 13. Acceptance Oriented Design of Web Sites
Andreas Mevenkamp and Martin Kerner 173
Chapter 14. Internet Based Surveys: A Suitable Data Collection
Method for Empirical Research?
Wolfgang Bandilla and Peter Hauptmanns 195
Chapter 15. Virtual Communities as an Instrument of Internet
Marketing
Stephan Bennemann and Jesko Schroder 207
Chapter 16. Privacy Concerns in Electronic Markets: A Framework
Nikhilesh Dholakia and Detlev Zwick 223
Chapter 17. The Webs and the Web Nots: Access Issues in the Age
of Internet Based Commerce
Nikhilesh Dholakia 231
PartV. Internet and the Transformation of Organizations 245
Chapter 18. E Business Strategies: American and German
Approaches Compared
Detlev Zwick, Nikhilesh Dholakia, and Norbert Mundorf 247
Contents vii
Chapter 19. Virtual Classrooms in the New Economy: Global Education
through the Internet
Norbert Mundorf, Wolfgang Fritz, Nikhilesh Dholakia, Chai Kim,
and Martin Kerner 265
Notes 275
Glossary 279
References and Bibliography 287
Index 307
Contributors 313
Illustrations
FIGURES
2.1 Forces Shaping the Information Age 18
2.2 A Simplified Representation of the Industrial Age Value Chain
for Delivering Goods and Services 22
2.3 The Emerging Information Age Value Chain 23
5.1 Number of Internet Users 64
5.2 Utilization of Web Offers 65
5.3 Objectives of Internet Marketing 66
5.4 Strategies of Internet Marketing 67
5.5 Instruments of Internet Marketing Their Importance Today 68
5.6 Instruments of Internet Marketing Future Importance 69
5.7 Success of Internet Marketing 70
6.1 Reconfiguration of the Value Chain in Retailing 74
6.2 Importance of Objectives for the Internet Marketing of German
Retailers 79
6.3 Future Importance of the Web for Selected Marketing
Instruments 80
6.4 Success of the Internet Marketing of German Companies 81
x Illustrations
7.1 A Conceptual Framework Applicable for Virtual Grocery
Shopping 92
9.1 Types of Auctions and Marketplaces 113
9.2 The Five Digital Promises 115
10.1 Process of Creating the First Purchase 128
10.2 Process of Online Store Loyalty Formation 135
12.1 The Digitization Continuum 157
12.2 Creating Involvement, Social Presence, and Arousal 163
12.3 From Arousal to Attitudes, Intentions, and Behaviors 165
13.1 The Acceptance Process for Web Sites 174
13.2 Excerpt from the Data Model 178
13.3 Contents Classification of the SNI Web Site 179
13.4 Classification of the Accesses on the SNI Web Site 180
13.5 Navigation System of the SNI Web Site 189
14.1 Growth in Number of Computers with Access to the Internet 200
14.2 Use of Internet Applications 203
15.1 Utilization of Electronic Communication Media during a Trip 216
15.2 Importance of Tracking Related Information and Services in a
Trucker Virtual Community 218
15.3 General Interest in Participating in a Trucker Virtual Community 219
16.1 Four Information Externalizing Strategies for Consumers 224
16.2 Consumers Self Disclosure Strategies in Cyberspace 226
18.1 Linear Model of Web Strategies 252
18.2 Multi Linear Model of Web Strategies 253
Illustrations xi
18.3 Multitrajectory Mapping Model 254
18.4 Companies Position in the Multitrajectory Mapping Model 263
TABLES
1.1 Classifying E Commerce by Business and Consumer Sectors 4
1.2 Classifying E Commerce by Physical and Digital Characteristics 6
3.1 An Evolutionary Perspective on Market Transactions 34
3.2 Economic Effects of Internet and Impacts on Marketing 40
4.1 Marketing Mix in Traditional Electronic Markets 52
8.1 Evolution of Interaction Types over Three Years 103
8.2 The Companies Purpose with the Web Site Compared to the
Results 105
8.3 The Companies Results from the Web Site Compared to the
Purpose 107
8.4 International Marketing on the Web Concepts for Awareness and
Action 108
9.1 Emerging Range of B2B Transaction Systems 116
10.1 Comparison of Perception on Store Attributes across Retail
Formats 130
10.2 Impact of Perceived Online Store Attributes on Latent
Satisfaction, Manifest Satisfaction, and Loyalty 137
12.1 Growth in Online Advertising 159
12.2 Top Internet Advertisers in 1998 160
12.3 Internet Advertising Objectives 161
12.4 Top Sites in Terms of Reach and Stickiness 164
12.5 Interstitial/Banner Effectiveness Comparison 167
14.1 Internet Beginners in Comparison to Host Increase 201
xii Illustrations
17.1 Profile of World Wide Web Users 1995 and 1998 233
17.2 Web Usage by Psychographic Segments 234
17.3 Transmission Speeds over the Internet, circa 1999 238
18.1 Possible E Business Orientations 251
18.2 German American Competitor Paris 255
18.3 Trajectory and Interaction Intensity of German and American
Companies 261
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| spelling | Global e-commerce and online marketing watching the evolution ed. by Nikhilesh Dholakia ... 1. publ. Westport, Conn. [u.a.] Quorum Books 2002 XIV, 316 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier E-commerce gtt Internationalisatie gtt Marketing gtt Globalisierung Electronic commerce Globalization Internet marketing Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Internationalisierung (DE-588)4162106-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Electronic Commerce (DE-588)4592128-3 s Internationalisierung (DE-588)4162106-2 s DE-604 Online-Marketing (DE-588)7706419-7 s b DE-604 Dholakia, Nikhilesh 1947- Sonstige (DE-588)120408198 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013102766&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Global e-commerce and online marketing watching the evolution E-commerce gtt Internationalisatie gtt Marketing gtt Globalisierung Electronic commerce Globalization Internet marketing Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd Internationalisierung (DE-588)4162106-2 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)7706419-7 (DE-588)4162106-2 (DE-588)4143413-4 |
| title | Global e-commerce and online marketing watching the evolution |
| title_auth | Global e-commerce and online marketing watching the evolution |
| title_exact_search | Global e-commerce and online marketing watching the evolution |
| title_full | Global e-commerce and online marketing watching the evolution ed. by Nikhilesh Dholakia ... |
| title_fullStr | Global e-commerce and online marketing watching the evolution ed. by Nikhilesh Dholakia ... |
| title_full_unstemmed | Global e-commerce and online marketing watching the evolution ed. by Nikhilesh Dholakia ... |
| title_short | Global e-commerce and online marketing |
| title_sort | global e commerce and online marketing watching the evolution |
| title_sub | watching the evolution |
| topic | E-commerce gtt Internationalisatie gtt Marketing gtt Globalisierung Electronic commerce Globalization Internet marketing Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd Internationalisierung (DE-588)4162106-2 gnd |
| topic_facet | E-commerce Internationalisatie Marketing Globalisierung Electronic commerce Globalization Internet marketing Electronic Commerce Online-Marketing Internationalisierung Aufsatzsammlung |
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