Drivers of global business success: lessons from emerging markets
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Houndmills [u.a.]
Palgrave Macmillan
2004
|
| Schlagworte: | |
| Online-Zugang: | Contributor biographical information Publisher description Table of contents Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVII, 298 S. |
| ISBN: | 1403917019 |
Internformat
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| 245 | 1 | 0 | |a Drivers of global business success |b lessons from emerging markets |c ed. by F. Zeynep Bilgin, Ven Sriram, Gerhard A. Wührer |
| 264 | 1 | |a Houndmills [u.a.] |b Palgrave Macmillan |c 2004 | |
| 300 | |a XVII, 298 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Globalisierung | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a International trade | |
| 650 | 4 | |a International business enterprises | |
| 650 | 4 | |a Globalization |x Economic aspects | |
| 650 | 0 | 7 | |a Globalisierung |0 (DE-588)4557997-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmenserfolg |0 (DE-588)4223768-3 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Bilgin, F. Zeynep |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804133257196863488 |
|---|---|
| adam_text | IMAGE 1
CONTENTS
PREFACE IX
NOTES ON THE CONTRIBUTORS XI
1 INTRODUCTION: UNDERSTANDING EMERGING MARKETS 1
F. ZEYNEP BILGIN, VEN SRIRAM AND GERHARD A. WUEHRER
PART I WHY EMERGING MARKETS?
2 WORLD TRADE TRENDS 9
F. ZEYNEP BILGIN, VEN SRIRAM AND GERHARD A. WUEHRER
3 A GENERAL LOOK AT EMERGING MARKETS 26
F. ZEYNEP BILGIN, VEN SRIRAM AND GERHARD A. WUEHRER
PART II VIEWS ON EMERGING MARKETS: MANAGEMENT THINKING IN TRANSITION
4 MARKET ORIENTATION FROM A HUNGARIAN PERSPECTIVE 41
JOZSEF BERACS
5 LEADERSHIP IN CENTRAL AND EASTERN EUROPEAN COUNTRIES 54 MANFRED
REICHL, GERHARD A. WUEHRER AND VEN SRIRAM
6 MARKET ENTRY STRATEGY OF A SLOVENIAN JEWELLERY PRODUCER 61 VITO BOBEK
PART III VIEWS ON EMERGING MARKETS: MANAGEMENT IN PRACTICE
7 GIVE A FILIP TO YOUR MARKETING PROGRAMME 73
RAJAN CHHIBBA
8 EXPORT SUCCESS: LESSONS FROM AWARD-WINNING PAKISTANI FIRMS 85
FARRAH ARIF AND IRFAN AMIR
9 GERDAU: MULTINATIONAL STEEL GIANT FROM BRAZIL 97
RUSTY MAE MOORE
10 CHINA BUSINESS: A RELATIONSHIP-BASED MARKET-ENTRY APPROACH 114
HELENA CHIU AND GERHARD A. WUEHRER
IMAGE 2
11 THE ATTRACTIVENESS OF THE AZERBAIJAN MARKET: THE
CASE OF BETEK 128
DILEK ZAMANTILI-NAYIR AND F. ZEYNEP BILGIN
12 EXPANSION TO INTERNATIONAL MARKETS BY USE OF PRODUCT AND TRADE NAME
FRANCHISING: THE CASE OF KOMPEN 140
CA*ATAY UENUESAN
13 BEST PRACTICES IN EMERGING MARKETS: EXAMPLES FROM THE US HOTEL
INDUSTRY 152
MICHAEL A. ANIKEEFF
14 INTERNATIONAL MARKET ENTRY AND EXPANSION STRATEGIES OF ANADOLU EFES
A.. 168
IREM EREN-ERDOGMUS, HALE TA*DEMIR-CALO*LU AND MUZAFFER BODUR
15 ASHANTI: SAVING AN AFRICAN MINING GIANT 182
MOHAMED H. WARSAME AND FRANKLYN MANU
16 FROM OBLIGATION TO OPPORTUNITY: A CASE STUDY OF TASTY BITE 193 ASHOK
VASUDEVAN, MEERA VASUDEVAN AND KARTIK KILACHAND
PART IV LESSONS LEARNED
17 FROM CLASSICAL TO NEOGLOBAL PERSPECTIVES 209
F. ZEYNEP BILGIN, VEN SRIRAM AND GERHARD A. WUEHRER
18 THE ORGANIZATION 218
F. ZEYNEP BILGIN, VEN SRIRAM AND GERHARD A. WUEHRER
19 THE MARKETS 227
F. ZEYNEP BILGIN, VEN SRIRAM AND GERHARD A. WUEHRER
20 THE PEOPLE 235
F. ZEYNEP BILGIN, VEN SRIRAM AND GERHARD A. WUEHRER
21 THE OPERATIONS 242
F. ZEYNEP BILGIN, VEN SRIRAM AND GERHARD A. WUEHRER
22 CONCLUDING THOUGHTS 250
F. ZEYNEP BILGIN, VEN SRIRAM AND GERHARD A. WUEHRER
APPENDIX: METHODOLOGY FOR NETWORKS - A META-ANALYSIS 260
BIBLIOGRAPHY 265
INDEX 267
|
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| spelling | Drivers of global business success lessons from emerging markets ed. by F. Zeynep Bilgin, Ven Sriram, Gerhard A. Wührer Houndmills [u.a.] Palgrave Macmillan 2004 XVII, 298 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Globalisierung Multinationales Unternehmen International trade International business enterprises Globalization Economic aspects Globalisierung (DE-588)4557997-0 gnd rswk-swf Unternehmenserfolg (DE-588)4223768-3 gnd rswk-swf Emerging Market (DE-588)4398432-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Emerging Market (DE-588)4398432-0 s Unternehmenserfolg (DE-588)4223768-3 s Globalisierung (DE-588)4557997-0 s DE-604 Bilgin, F. Zeynep Sonstige oth http://www.loc.gov/catdir/bios/hol056/2004044688.html Contributor biographical information http://www.loc.gov/catdir/description/hol053/2004044688.html Publisher description http://www.loc.gov/catdir/toc/hol052/2004044688.html Table of contents OEBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013101553&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Drivers of global business success lessons from emerging markets Globalisierung Multinationales Unternehmen International trade International business enterprises Globalization Economic aspects Globalisierung (DE-588)4557997-0 gnd Unternehmenserfolg (DE-588)4223768-3 gnd Emerging Market (DE-588)4398432-0 gnd |
| subject_GND | (DE-588)4557997-0 (DE-588)4223768-3 (DE-588)4398432-0 (DE-588)4143413-4 |
| title | Drivers of global business success lessons from emerging markets |
| title_auth | Drivers of global business success lessons from emerging markets |
| title_exact_search | Drivers of global business success lessons from emerging markets |
| title_full | Drivers of global business success lessons from emerging markets ed. by F. Zeynep Bilgin, Ven Sriram, Gerhard A. Wührer |
| title_fullStr | Drivers of global business success lessons from emerging markets ed. by F. Zeynep Bilgin, Ven Sriram, Gerhard A. Wührer |
| title_full_unstemmed | Drivers of global business success lessons from emerging markets ed. by F. Zeynep Bilgin, Ven Sriram, Gerhard A. Wührer |
| title_short | Drivers of global business success |
| title_sort | drivers of global business success lessons from emerging markets |
| title_sub | lessons from emerging markets |
| topic | Globalisierung Multinationales Unternehmen International trade International business enterprises Globalization Economic aspects Globalisierung (DE-588)4557997-0 gnd Unternehmenserfolg (DE-588)4223768-3 gnd Emerging Market (DE-588)4398432-0 gnd |
| topic_facet | Globalisierung Multinationales Unternehmen International trade International business enterprises Globalization Economic aspects Unternehmenserfolg Emerging Market Aufsatzsammlung |
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