Retail Branding: From stopping power to shopping power
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
BIS
2003
|
| Schlagworte: | |
| Beschreibung: | 159 S. zahlr. Ill. |
| ISBN: | 9063690436 1845426363 |
Internformat
MARC
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| 650 | 4 | |a Trademarks | |
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Datensatz im Suchindex
| _version_ | 1804133250288844800 |
|---|---|
| any_adam_object | |
| author | Tongeren, Michel van |
| author_facet | Tongeren, Michel van |
| author_role | aut |
| author_sort | Tongeren, Michel van |
| author_variant | m v t mv mvt |
| building | Verbundindex |
| bvnumber | BV019770405 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5429 |
| callnumber-raw | HF5429 |
| callnumber-search | HF5429 |
| callnumber-sort | HF 45429 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QQ 440 |
| ctrlnum | (OCoLC)51994416 (DE-599)BVBBV019770405 |
| dewey-full | 381.1 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381.1 |
| dewey-search | 381.1 |
| dewey-sort | 3381.1 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)1071861417 Konferenzschrift 2001 Storrs Conn. gnd-content (DE-588)1071861417 Konferenzschrift gnd-content |
| genre_facet | Konferenzschrift 2001 Storrs Conn. Konferenzschrift |
| id | DE-604.BV019770405 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:05:44Z |
| institution | BVB |
| isbn | 9063690436 1845426363 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013096565 |
| oclc_num | 51994416 |
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| owner_facet | DE-1051 DE-1049 |
| physical | 159 S. zahlr. Ill. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | BIS |
| record_format | marc |
| spelling | Tongeren, Michel van Verfasser aut Retail Branding From stopping power to shopping power Michel van Tongeren Amsterdam BIS 2003 159 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier Detailhandel gtt Magasins Marques de commerce Merkartikelen gtt Merken gtt Stores, Retail Trademarks Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Interkulturelles Management (DE-588)4343519-1 gnd rswk-swf Einzelhandelsbetrieb (DE-588)4013974-8 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 2001 Storrs Conn. gnd-content (DE-588)1071861417 Konferenzschrift gnd-content Einzelhandelsbetrieb (DE-588)4013974-8 s Marke (DE-588)4074577-6 s Markenpolitik (DE-588)4144679-3 s DE-604 Internationales Marketing (DE-588)4125431-4 s Marketingforschung (DE-588)4200055-5 s Interkulturelles Management (DE-588)4343519-1 s |
| spellingShingle | Tongeren, Michel van Retail Branding From stopping power to shopping power Detailhandel gtt Magasins Marques de commerce Merkartikelen gtt Merken gtt Stores, Retail Trademarks Internationales Marketing (DE-588)4125431-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd Einzelhandelsbetrieb (DE-588)4013974-8 gnd Marke (DE-588)4074577-6 gnd Marketingforschung (DE-588)4200055-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4343519-1 (DE-588)4013974-8 (DE-588)4074577-6 (DE-588)4200055-5 (DE-588)4144679-3 (DE-588)1071861417 |
| title | Retail Branding From stopping power to shopping power |
| title_auth | Retail Branding From stopping power to shopping power |
| title_exact_search | Retail Branding From stopping power to shopping power |
| title_full | Retail Branding From stopping power to shopping power Michel van Tongeren |
| title_fullStr | Retail Branding From stopping power to shopping power Michel van Tongeren |
| title_full_unstemmed | Retail Branding From stopping power to shopping power Michel van Tongeren |
| title_short | Retail Branding |
| title_sort | retail branding from stopping power to shopping power |
| title_sub | From stopping power to shopping power |
| topic | Detailhandel gtt Magasins Marques de commerce Merkartikelen gtt Merken gtt Stores, Retail Trademarks Internationales Marketing (DE-588)4125431-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd Einzelhandelsbetrieb (DE-588)4013974-8 gnd Marke (DE-588)4074577-6 gnd Marketingforschung (DE-588)4200055-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Detailhandel Magasins Marques de commerce Merkartikelen Merken Stores, Retail Trademarks Internationales Marketing Interkulturelles Management Einzelhandelsbetrieb Marke Marketingforschung Markenpolitik Konferenzschrift 2001 Storrs Conn. Konferenzschrift |
| work_keys_str_mv | AT tongerenmichelvan retailbrandingfromstoppingpowertoshoppingpower |