Holdings: Corporate social responsibility

Corporate social responsibility: doing the most good for your company and your cause

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Bibliographic Details
Main Authors:	Kotler, Philip 1931- (Author), Lee, Nancy (Author)
Format:	Book
Language:	English
Published:	Hoboken, NJ Wiley 2005
Subjects:	Corporate image Corporations > Charitable contributions Social marketing Social responsibility of business Unternehmen Soziale Verantwortung Image Soziomarketing Soziales Engagement
Online Access:	http://www.loc.gov/catdir/toc/ecip0422/2004020375.html Inhaltsverzeichnis
Physical Description:	X, 307 S. Ill.
ISBN:	0471476110

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MARC


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Record in the Search Index

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adam_text	CONTENTS Acknowledgments vii Introduction ix 1 The Case for Doing at Least Some Good 1 L Corporate Social Initiatives: Six Options for Doing Good 22 J Corporate Cause Promotions: Increasing Awareness and Concern for Social Causes 49 T1 Cause-Related Marketing: Making Contributions to Causes Based on Product Sales 81 J Corporate Social Marketing: Supporting Behavior Change Campaigns 114 0 Corporate Philanthropy: Making a Direct Contribution to a Cause 144 1 Community Volunteering: Employees Donating Their Time and Talents 175 О Socially Responsible Business Practices: Discretionary Business Practices and Investments to Support Causes 207 vi Contents У Twenty-five Best Practices for Doing the Most Good for the Company and the Cause 235 IU A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: Ten Recommendations 262 Notes 277 Index 297
any_adam_object	1
author	Kotler, Philip 1931- Lee, Nancy
author_GND	(DE-588)121409600
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author_role	aut aut
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author_variant	p k pk n l nl
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ctrlnum	(OCoLC)636994499 (DE-599)BVBBV019769067
dewey-full	658.4/08
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.4/08
dewey-search	658.4/08
dewey-sort	3658.4 18
dewey-tens	650 - Management and auxiliary services
discipline	Philosophie Wirtschaftswissenschaften
format	Book
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spellingShingle	Kotler, Philip 1931- Lee, Nancy Corporate social responsibility doing the most good for your company and your cause Corporate image Corporations Charitable contributions Social marketing Social responsibility of business Unternehmen (DE-588)4061963-1 gnd Soziale Verantwortung (DE-588)4055737-6 gnd Image (DE-588)4026574-2 gnd Soziomarketing (DE-588)4116549-4 gnd Soziales Engagement (DE-588)4137303-0 gnd
subject_GND	(DE-588)4061963-1 (DE-588)4055737-6 (DE-588)4026574-2 (DE-588)4116549-4 (DE-588)4137303-0
title	Corporate social responsibility doing the most good for your company and your cause
title_auth	Corporate social responsibility doing the most good for your company and your cause
title_exact_search	Corporate social responsibility doing the most good for your company and your cause
title_full	Corporate social responsibility doing the most good for your company and your cause Philip Kotler and Nancy Lee
title_fullStr	Corporate social responsibility doing the most good for your company and your cause Philip Kotler and Nancy Lee
title_full_unstemmed	Corporate social responsibility doing the most good for your company and your cause Philip Kotler and Nancy Lee
title_short	Corporate social responsibility
title_sort	corporate social responsibility doing the most good for your company and your cause
title_sub	doing the most good for your company and your cause
topic	Corporate image Corporations Charitable contributions Social marketing Social responsibility of business Unternehmen (DE-588)4061963-1 gnd Soziale Verantwortung (DE-588)4055737-6 gnd Image (DE-588)4026574-2 gnd Soziomarketing (DE-588)4116549-4 gnd Soziales Engagement (DE-588)4137303-0 gnd
topic_facet	Corporate image Corporations Charitable contributions Social marketing Social responsibility of business Unternehmen Soziale Verantwortung Image Soziomarketing Soziales Engagement
url	http://www.loc.gov/catdir/toc/ecip0422/2004020375.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013095243&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Call Number:	1000 QP 150 K87 1000 QP 150 K87st
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