Corporate social responsibility: doing the most good for your company and your cause
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2005
|
| Schlagworte: | |
| Online-Zugang: | http://www.loc.gov/catdir/toc/ecip0422/2004020375.html Inhaltsverzeichnis |
| Beschreibung: | X, 307 S. Ill. |
| ISBN: | 0471476110 |
Internformat
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| adam_text |
CONTENTS
Acknowledgments
vii
Introduction
ix
1
The Case for Doing at Least Some Good
1
L
Corporate Social Initiatives: Six Options for Doing Good
22
J
Corporate Cause Promotions:
Increasing Awareness and Concern for Social Causes
49
T1 Cause-Related Marketing:
Making Contributions to Causes Based on Product Sales
81
J
Corporate Social Marketing:
Supporting Behavior Change Campaigns
114
0
Corporate Philanthropy:
Making a Direct Contribution to a Cause
144
1 Community Volunteering:
Employees Donating Their Time and Talents
175
О
Socially Responsible Business Practices:
Discretionary Business Practices and
Investments to Support Causes
207
vi
Contents
У
Twenty-five Best Practices for Doing the Most Good
for the Company and the Cause
235
IU A Marketing Approach to Winning Corporate Funding
and Support for Social Initiatives: Ten Recommendations
262
Notes
277
Index
297 |
| any_adam_object | 1 |
| author | Kotler, Philip 1931- Lee, Nancy |
| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- Lee, Nancy |
| author_role | aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk n l nl |
| building | Verbundindex |
| bvnumber | BV019769067 |
| classification_rvk | CC 7262 QP 150 |
| classification_tum | WIR 006f |
| ctrlnum | (OCoLC)636994499 (DE-599)BVBBV019769067 |
| dewey-full | 658.4/08 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/08 |
| dewey-search | 658.4/08 |
| dewey-sort | 3658.4 18 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Philosophie Wirtschaftswissenschaften |
| format | Book |
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| isbn | 0471476110 |
| language | English |
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| physical | X, 307 S. Ill. |
| publishDate | 2005 |
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| spellingShingle | Kotler, Philip 1931- Lee, Nancy Corporate social responsibility doing the most good for your company and your cause Corporate image Corporations Charitable contributions Social marketing Social responsibility of business Unternehmen (DE-588)4061963-1 gnd Soziale Verantwortung (DE-588)4055737-6 gnd Image (DE-588)4026574-2 gnd Soziomarketing (DE-588)4116549-4 gnd Soziales Engagement (DE-588)4137303-0 gnd |
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| title | Corporate social responsibility doing the most good for your company and your cause |
| title_auth | Corporate social responsibility doing the most good for your company and your cause |
| title_exact_search | Corporate social responsibility doing the most good for your company and your cause |
| title_full | Corporate social responsibility doing the most good for your company and your cause Philip Kotler and Nancy Lee |
| title_fullStr | Corporate social responsibility doing the most good for your company and your cause Philip Kotler and Nancy Lee |
| title_full_unstemmed | Corporate social responsibility doing the most good for your company and your cause Philip Kotler and Nancy Lee |
| title_short | Corporate social responsibility |
| title_sort | corporate social responsibility doing the most good for your company and your cause |
| title_sub | doing the most good for your company and your cause |
| topic | Corporate image Corporations Charitable contributions Social marketing Social responsibility of business Unternehmen (DE-588)4061963-1 gnd Soziale Verantwortung (DE-588)4055737-6 gnd Image (DE-588)4026574-2 gnd Soziomarketing (DE-588)4116549-4 gnd Soziales Engagement (DE-588)4137303-0 gnd |
| topic_facet | Corporate image Corporations Charitable contributions Social marketing Social responsibility of business Unternehmen Soziale Verantwortung Image Soziomarketing Soziales Engagement |
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Inhaltsverzeichnis
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| Exemplar 2 | ausleihbar Verfügbar Bestellen |