Persuasion across genres: a linguistic approach
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Benjamins
2005
|
| Schriftenreihe: | Pragmatics & beyond
New series ; 130 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | VIII, 257 S. graph. Darst. |
| ISBN: | 1588115887 9027253730 |
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Datensatz im Suchindex
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| adam_text | Table of contents
Acknowledgements vn
1. Introduction
Chapter 1
Persuasion across genres: Emerging perspectives 3
Tuija Virtanen and Helena Halmari
2. Focusing on private and semipublic discourse
Chapter 2
Persuasion in business negotiations 27
Anne Marie Biilow Moller
Chapter 3
Persuasion in judicial argumentation: The Opinions
of the Advocates General at the European Court of Justice 59
Tarja Salmi Tolonen
3. Focusing on public discourse
Chapter 4
In search of successful political persuasion: A comparison
of the styles of Bill Clinton and Ronald Reagan 105
Helena Halmari
Chapter 5
In a nutshell: Persuasion in the spatially constrained
language of advertising 135
Paul Bruthiaux
Chapter 6
Polls and surveys show : Public opinion as a persuasive device
in editorial discourse 153
Tuija Virtanen
4. Theoretical considerations
Chapter 7
Persuasion as implicit anchoring: The case of collocations 183
Jan Ola Ostman
Chapter 8
Generic patterns in promotional discourse 213
Vijay K. Bhatia
5. Concluding remarks
Chapter 9
Towards understanding modern persuasion 229
Helena Halmari and Tuija Virtanen
Author index 245
Subject index 249
|
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| isbn | 1588115887 9027253730 |
| language | English |
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| series | Pragmatics & beyond |
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| spelling | Persuasion across genres a linguistic approach ed. by Helena Halmari ... Amsterdam [u.a.] Benjamins 2005 VIII, 257 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Pragmatics & beyond : New series 130 Includes bibliographical references and index aaDiscourse analysis axPsychological aspects aaIntertextuality aaLiterary form aaPersuasion (Psychology) aDiscourse analysis xPsychological aspects aPersuasion (Psychology) aLiterary form aIntertextuality Persuasiver Sprechakt (DE-588)4585637-0 gnd rswk-swf Diskursanalyse (DE-588)4194747-2 gnd rswk-swf Wirtschaftssprache (DE-588)4117662-5 gnd rswk-swf Rechtssprache (DE-588)4048839-1 gnd rswk-swf Politische Sprache (DE-588)4046559-7 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Beeinflussung (DE-588)4005203-5 s Diskursanalyse (DE-588)4194747-2 s Wirtschaftssprache (DE-588)4117662-5 s Rechtssprache (DE-588)4048839-1 s Politische Sprache (DE-588)4046559-7 s DE-604 Persuasiver Sprechakt (DE-588)4585637-0 s Halmari, Helena Sonstige oth Pragmatics & beyond New series ; 130 (DE-604)BV002551261 130 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013091979&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Persuasion across genres a linguistic approach |
| title_auth | Persuasion across genres a linguistic approach |
| title_exact_search | Persuasion across genres a linguistic approach |
| title_full | Persuasion across genres a linguistic approach ed. by Helena Halmari ... |
| title_fullStr | Persuasion across genres a linguistic approach ed. by Helena Halmari ... |
| title_full_unstemmed | Persuasion across genres a linguistic approach ed. by Helena Halmari ... |
| title_short | Persuasion across genres |
| title_sort | persuasion across genres a linguistic approach |
| title_sub | a linguistic approach |
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