Marketing management: a value-creation process
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke [u.a.]
Palgrave Macmillan
2007
|
| Edition: | 1. publ. |
| Subjects: | |
| Physical Description: | XIV, 466 S. graph. Darst., Kt. |
| ISBN: | 9780333773192 0333773195 |
Staff View
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Record in the Search Index
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| author | Dubois, Pierre-Louis Jolibert, Alain Mühlbacher, Hans |
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| callnumber-subject | HF - Commerce |
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| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-09T20:05:29Z |
| institution | BVB |
| isbn | 9780333773192 0333773195 |
| language | English |
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| physical | XIV, 466 S. graph. Darst., Kt. |
| publishDate | 2007 |
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| publisher | Palgrave Macmillan |
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| spelling | Dubois, Pierre-Louis Verfasser aut Marketing management a value-creation process Pierre-Louis Dubois ; Alain Jolibert ; Hans Mühlbacher 1. publ. Basingstoke [u.a.] Palgrave Macmillan 2007 XIV, 466 S. graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Marketingmanagement Marketingmanagement (DE-588)4168907-0 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Jolibert, Alain Verfasser aut Mühlbacher, Hans Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dubois, Pierre-Louis Jolibert, Alain Mühlbacher, Hans Marketing management a value-creation process Marketingmanagement Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4123623-3 |
| title | Marketing management a value-creation process |
| title_auth | Marketing management a value-creation process |
| title_exact_search | Marketing management a value-creation process |
| title_full | Marketing management a value-creation process Pierre-Louis Dubois ; Alain Jolibert ; Hans Mühlbacher |
| title_fullStr | Marketing management a value-creation process Pierre-Louis Dubois ; Alain Jolibert ; Hans Mühlbacher |
| title_full_unstemmed | Marketing management a value-creation process Pierre-Louis Dubois ; Alain Jolibert ; Hans Mühlbacher |
| title_short | Marketing management |
| title_sort | marketing management a value creation process |
| title_sub | a value-creation process |
| topic | Marketingmanagement Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketingmanagement Lehrbuch |
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