Marketing management: a value-creation process
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2007
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XIV, 466 S. graph. Darst., Kt. |
| ISBN: | 9780333773192 0333773195 |
Internformat
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| 008 | 050405s2007 bd|| |||| 00||| eng d | ||
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| 020 | |a 0333773195 |9 0-333-77319-5 | ||
| 035 | |a (OCoLC)254146773 | ||
| 035 | |a (DE-599)BVBBV019759587 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Dubois, Pierre-Louis |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b a value-creation process |c Pierre-Louis Dubois ; Alain Jolibert ; Hans Mühlbacher |
| 250 | |a 1. publ. | ||
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| 300 | |a XIV, 466 S. |b graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
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| 700 | 1 | |a Jolibert, Alain |e Verfasser |4 aut | |
| 700 | 1 | |a Mühlbacher, Hans |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-013085965 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804133235063521280 |
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| any_adam_object | |
| author | Dubois, Pierre-Louis Jolibert, Alain Mühlbacher, Hans |
| author_facet | Dubois, Pierre-Louis Jolibert, Alain Mühlbacher, Hans |
| author_role | aut aut aut |
| author_sort | Dubois, Pierre-Louis |
| author_variant | p l d pld a j aj h m hm |
| building | Verbundindex |
| bvnumber | BV019759587 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)254146773 (DE-599)BVBBV019759587 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV019759587 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:05:29Z |
| institution | BVB |
| isbn | 9780333773192 0333773195 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013085965 |
| oclc_num | 254146773 |
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| physical | XIV, 466 S. graph. Darst., Kt. |
| publishDate | 2007 |
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| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Dubois, Pierre-Louis Verfasser aut Marketing management a value-creation process Pierre-Louis Dubois ; Alain Jolibert ; Hans Mühlbacher 1. publ. Basingstoke [u.a.] Palgrave Macmillan 2007 XIV, 466 S. graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Marketingmanagement Marketingmanagement (DE-588)4168907-0 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Jolibert, Alain Verfasser aut Mühlbacher, Hans Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dubois, Pierre-Louis Jolibert, Alain Mühlbacher, Hans Marketing management a value-creation process Marketingmanagement Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4123623-3 |
| title | Marketing management a value-creation process |
| title_auth | Marketing management a value-creation process |
| title_exact_search | Marketing management a value-creation process |
| title_full | Marketing management a value-creation process Pierre-Louis Dubois ; Alain Jolibert ; Hans Mühlbacher |
| title_fullStr | Marketing management a value-creation process Pierre-Louis Dubois ; Alain Jolibert ; Hans Mühlbacher |
| title_full_unstemmed | Marketing management a value-creation process Pierre-Louis Dubois ; Alain Jolibert ; Hans Mühlbacher |
| title_short | Marketing management |
| title_sort | marketing management a value creation process |
| title_sub | a value-creation process |
| topic | Marketingmanagement Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketingmanagement Lehrbuch |
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