Holdings: Managing data mining

Managing data mining: advice from experts

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Bibliographic Details
Format:	Book
Language:	English
Published:	Hershey, Penn. [u.a.] CyberTech Publ. 2004
Series:	IT solutions series
Subjects:	Data mining Exploration de données (Informatique) Informatiemanagement aData mining Data Mining Aufsatzsammlung
Online Access:	Table of contents Inhaltsverzeichnis
Item Description:	Includes index.
Physical Description:	xv, 260 p. graph. Darst.
ISBN:	1591402433

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MARC


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Record in the Search Index

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adam_text	IT Solutions Series: Managing Data Mining Advice from Experts Foreword vi Jim Goodnight, PhD, CEO President, SAS Institute Preface xi Chapter I: Introduction: Data Mining and the World of Commerce: A Background of Data Mining, Business Intelligence and Business Process Management 1 Stephan Kudyba, PhD, New Jersey Institute of Technology/Null Sigma Inc., USA Chapter II: Data Mining and the Banking Sector: Managing Risk in Lending and Credit Card Activities 18 Akos Felsovalyi, Citigroup, USA Jennifer Courant, Citigroup, USA Chapter III: Credit Scoring and Risk Management for Small Business Lending 41 Vernon Gerety, PhD, PredictiveMetrics Inc., USA ? Chapter IV: The Utilization of Business Intelligence and Data Mining in the Insurance Marketplace 83 i Jeffrey Hoffman, The Chubb Group of Insurance Companies, USA Chapter V: Sales Force Management in the Consumer Products Industry 110 Navin Sharma, PhD, Marketwell Inc., USA Chapter VI: The Healthcare Cost Dilemma: What Health Insurance Companies Can Do To Mitigate Unsustainable Premium Increases 124 Russ Danstrom, Anthem Blue Cross Blue Shield, USA Jeff Nicola, Anthem Blue Cross Blue Shield, USA Chapter VII: The Application of Data Mining Techniques in Health Plan Population Management: A Disease Management Approach .... 146 Theodore L. Perry, PhD, American Healthways Corp., USA Travis Tucker, American Healthways Corp., USA Laurel R. Hudson, American Healthways Corp., USA William Gandy, American Healthways Corp., USA Amy L. Neftzger, American Healthways Corp., USA Guy B. Hamar, American Healthways Corp., USA Chapter VIII: Toiling in the Media Data Mines 167 Robert Young, PHD Canada, Omnicom Group Inc., Canada Chapter IX: Audience Measurement Applications for Online Advertising and E Commerce 190 David Martin, Nielsen//NetRatings, USA Chapter X: Taking a Close Look at the Evolving Utilities Industry: Factors that Drive Volatility and Methods to Help Manage It 234 Nicholas Galletti, Con Edison Energy, USA About the Editor 251 About the Authors 252 Index 257
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spelling	Managing data mining advice from experts Stephan Kudyba Hershey, Penn. [u.a.] CyberTech Publ. 2004 xv, 260 p. graph. Darst. txt rdacontent n rdamedia nc rdacarrier IT solutions series Includes index. Data mining gtt Exploration de données (Informatique) Informatiemanagement gtt aData mining Data Mining (DE-588)4428654-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Data Mining (DE-588)4428654-5 s DE-604 Kudyba, Stephan 1963- Sonstige (DE-588)173540384 oth http://www.loc.gov/catdir/toc/ecip0415/2004003688.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013077966&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
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title	Managing data mining advice from experts
title_auth	Managing data mining advice from experts
title_exact_search	Managing data mining advice from experts
title_full	Managing data mining advice from experts Stephan Kudyba
title_fullStr	Managing data mining advice from experts Stephan Kudyba
title_full_unstemmed	Managing data mining advice from experts Stephan Kudyba
title_short	Managing data mining
title_sort	managing data mining advice from experts
title_sub	advice from experts
topic	Data mining gtt Exploration de données (Informatique) Informatiemanagement gtt aData mining Data Mining (DE-588)4428654-5 gnd
topic_facet	Data mining Exploration de données (Informatique) Informatiemanagement aData mining Data Mining Aufsatzsammlung
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