Managing data mining: advice from experts
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hershey, Penn. [u.a.]
CyberTech Publ.
2004
|
| Schriftenreihe: | IT solutions series
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Beschreibung: | Includes index. |
| Beschreibung: | xv, 260 p. graph. Darst. |
| ISBN: | 1591402433 |
Internformat
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Datensatz im Suchindex
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| adam_text | IT Solutions Series:
Managing Data Mining
Advice from Experts
Foreword vi
Jim Goodnight, PhD, CEO President, SAS Institute
Preface xi
Chapter I: Introduction: Data Mining and the World of
Commerce: A Background of Data Mining, Business
Intelligence and Business Process Management 1
Stephan Kudyba, PhD, New Jersey Institute of
Technology/Null Sigma Inc., USA
Chapter II: Data Mining and the Banking Sector:
Managing Risk in Lending and Credit Card
Activities 18
Akos Felsovalyi, Citigroup, USA
Jennifer Courant, Citigroup, USA
Chapter III: Credit Scoring and Risk Management for
Small Business Lending 41
Vernon Gerety, PhD, PredictiveMetrics Inc., USA
?
Chapter IV: The Utilization of Business Intelligence
and Data Mining in the Insurance Marketplace 83 i
Jeffrey Hoffman, The Chubb Group of Insurance
Companies, USA
Chapter V: Sales Force Management in the Consumer
Products Industry 110
Navin Sharma, PhD, Marketwell Inc., USA
Chapter VI: The Healthcare Cost Dilemma: What
Health Insurance Companies Can Do To
Mitigate Unsustainable Premium Increases 124
Russ Danstrom, Anthem Blue Cross Blue Shield, USA
Jeff Nicola, Anthem Blue Cross Blue Shield, USA
Chapter VII: The Application of Data Mining
Techniques in Health Plan Population
Management: A Disease Management Approach .... 146
Theodore L. Perry, PhD, American Healthways
Corp., USA
Travis Tucker, American Healthways Corp., USA
Laurel R. Hudson, American Healthways Corp., USA
William Gandy, American Healthways Corp., USA
Amy L. Neftzger, American Healthways Corp., USA
Guy B. Hamar, American Healthways Corp., USA
Chapter VIII: Toiling in the Media Data Mines 167
Robert Young, PHD Canada, Omnicom Group Inc.,
Canada
Chapter IX: Audience Measurement Applications for
Online Advertising and E Commerce 190
David Martin, Nielsen//NetRatings, USA
Chapter X: Taking a Close Look at the Evolving
Utilities Industry: Factors that Drive
Volatility and Methods to Help Manage It 234
Nicholas Galletti, Con Edison Energy, USA
About the Editor 251
About the Authors 252
Index 257
|
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| dewey-search | 006.3/12 |
| dewey-sort | 16.3 212 |
| dewey-tens | 000 - Computer science, information, general works |
| discipline | Informatik Wirtschaftswissenschaften |
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| spelling | Managing data mining advice from experts Stephan Kudyba Hershey, Penn. [u.a.] CyberTech Publ. 2004 xv, 260 p. graph. Darst. txt rdacontent n rdamedia nc rdacarrier IT solutions series Includes index. Data mining gtt Exploration de données (Informatique) Informatiemanagement gtt aData mining Data Mining (DE-588)4428654-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Data Mining (DE-588)4428654-5 s DE-604 Kudyba, Stephan 1963- Sonstige (DE-588)173540384 oth http://www.loc.gov/catdir/toc/ecip0415/2004003688.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013077966&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)4428654-5 (DE-588)4143413-4 |
| title | Managing data mining advice from experts |
| title_auth | Managing data mining advice from experts |
| title_exact_search | Managing data mining advice from experts |
| title_full | Managing data mining advice from experts Stephan Kudyba |
| title_fullStr | Managing data mining advice from experts Stephan Kudyba |
| title_full_unstemmed | Managing data mining advice from experts Stephan Kudyba |
| title_short | Managing data mining |
| title_sort | managing data mining advice from experts |
| title_sub | advice from experts |
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