Sport and corporate nationalisms:
"Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting...
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Berg
2005
|
| Ausgabe: | 1.ed. |
| Schriftenreihe: | Sport, commerce and culture
|
| Schlagworte: | |
| Online-Zugang: | Contributor biographical information Publisher description Table of contents Inhaltsverzeichnis |
| Zusammenfassung: | "Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age. Sport and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport."--BOOK JACKET. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XI, 292 S. graph. Darst. |
| ISBN: | 1859737943 1859737994 |
Internformat
MARC
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| 245 | 1 | 0 | |a Sport and corporate nationalisms |c ed. by Michael L. Silk ... |
| 250 | |a 1.ed. | ||
| 264 | 1 | |a Oxford [u.a.] |b Berg |c 2005 | |
| 300 | |a XI, 292 S. |b graph. Darst. | ||
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| 490 | 0 | |a Sport, commerce and culture | |
| 500 | |a Includes bibliographical references and index | ||
| 520 | 1 | |a "Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age. Sport and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport."--BOOK JACKET. | |
| 650 | 4 | |a Nationalisme et sports | |
| 650 | 4 | |a Parrainage publicitaire | |
| 650 | 4 | |a Sports - Aspect économique | |
| 650 | 4 | |a Sports - Marketing | |
| 650 | 4 | |a Nationalism and sports | |
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Datensatz im Suchindex
| _version_ | 1804133210944176128 |
|---|---|
| adam_text | Contents
Notes on Contributors vii
List of Tables and Figures xi
1 Corporate Nationalism(s): The Spatial
Ditnensions of Sporting Capital
Michael L Silk (University of Maryland), David L
Andrews (University of Maryland) and C.L. Cole
(University of Illinois) 1
2 Making it Local? National Basketball Association
Expansion and English Basketball Subcultures
Mark Falcous (University ofOtago) and
Joseph Maguire (Loughborottgh University) 13
3 The Making of the Global Sports Economy: 1SL,
Adidas and the Rise of the Corporate Player in
World Sport
Alan Tomlinson (University ofBrighton) 35
4 Sport, Tribes and Technology: The New Zealand
AU Blacks Haka and the Politics of Identity
Steven J. Jackson and Brendan Hokowhitu
(University ofOtago) 67
5 Marketing Generosity: The Avon Worldwide Fund
for Women s Health and the Reinvention of Global
Corporate Cidzenship
Samantha King (Queens University) 83
6 All American Girls? Corporatizing National Identity
and Cultural Citizenship with/in the WUSA
Michael D. Giardina (University of Illinois)
and Jennifer L Metz (Northern Illinois University) 109
v
Contents
7 Imagining Benevolence, Masculinity and Nation:
Tragedy, Sport and die Transnational
Marketplace
Mary G. McDonald (Miami University, OH, USA) 127
8 Beyond Sport: Imaging and Re imaging a
Transnational Brand
Jon Antis (University of Memphis) 143
9 SEGA Dreamcast: National Football Cultures and
the New Europeanism
Philip Rosson (Dalhousie University, Canada) 167
10 Resisting the Global Media Oligopoly? The
Canada Inc. Response
Jean Harvey (University of Ottawa) and Alan Law
(Trent University) 187
11 Prom Pac Bell Park to the Tokyo Dome: Baseball
and (Inter)Nationalism
Jeremy Howell (University ofSan Francisco) 227
12 Cultural Contradictions/Contradicting Culture:
Transnational Corporations and the Penetration
of the Chinese Market
Trevor Slack (University ofAlberta), Michael L. Silk
(University of Maryland) and Fan Hong
(DeMontfort University) 253
Index 275
vi
|
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| discipline | Sport Soziologie |
| edition | 1.ed. |
| format | Book |
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| id | DE-604.BV019743284 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:05:06Z |
| institution | BVB |
| isbn | 1859737943 1859737994 |
| language | English |
| lccn | 2004023158 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013069947 |
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| physical | XI, 292 S. graph. Darst. |
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| series2 | Sport, commerce and culture |
| spelling | Sport and corporate nationalisms ed. by Michael L. Silk ... 1.ed. Oxford [u.a.] Berg 2005 XI, 292 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Sport, commerce and culture Includes bibliographical references and index "Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age. Sport and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport."--BOOK JACKET. Nationalisme et sports Parrainage publicitaire Sports - Aspect économique Sports - Marketing Nationalism and sports Corporate sponsorship Sports Marketing Sports Economic aspects Sport (DE-588)4056366-2 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Nationalbewusstsein (DE-588)4041282-9 gnd rswk-swf Supranationalität (DE-588)4184149-9 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Sport (DE-588)4056366-2 s Supranationalität (DE-588)4184149-9 s DE-604 Globalisierung (DE-588)4557997-0 s Nationalbewusstsein (DE-588)4041282-9 s Silk, Michael L. Sonstige oth http://www.loc.gov/catdir/bios/hol059/2004023158.html Contributor biographical information http://www.loc.gov/catdir/description/hol053/2004023158.html Publisher description http://www.loc.gov/catdir/toc/ecip051/2004023158.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013069947&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Sport and corporate nationalisms |
| title_auth | Sport and corporate nationalisms |
| title_exact_search | Sport and corporate nationalisms |
| title_full | Sport and corporate nationalisms ed. by Michael L. Silk ... |
| title_fullStr | Sport and corporate nationalisms ed. by Michael L. Silk ... |
| title_full_unstemmed | Sport and corporate nationalisms ed. by Michael L. Silk ... |
| title_short | Sport and corporate nationalisms |
| title_sort | sport and corporate nationalisms |
| topic | Nationalisme et sports Parrainage publicitaire Sports - Aspect économique Sports - Marketing Nationalism and sports Corporate sponsorship Sports Marketing Sports Economic aspects Sport (DE-588)4056366-2 gnd Globalisierung (DE-588)4557997-0 gnd Nationalbewusstsein (DE-588)4041282-9 gnd Supranationalität (DE-588)4184149-9 gnd |
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