Sex in consumer culture: the erotic content of media and marketing
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Mahwah, NJ [u.a.]
Erlbaum
2006
|
| Schriftenreihe: | LEA's communication series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXI, 369 S. Ill. |
| ISBN: | 0805850902 0805850910 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804133208355241984 |
|---|---|
| adam_text | Contents
Foreword ix
Preface xiii
List of Contributors xvii
1 Peddling Desire: Sex and the Marketing of Media and
Consumer Goods l
Tom Reichert and Jacqueline Lambiase
Part I: Sexualizing Media
2 Using Sex to Sell Movies: A Content Analysis of Movie
Trailers 13
Mary Beth Oliver and Sriram Kalyanaraman
3 Seduction, Shock, and Sales: Research and Functions
of Sex in Music Video 31
Julie Andsager
4 Voluptuous Vixens and Macho Males: A Look at the
Portrayal of Gender and Sexuality in Video Games 51
Stacy L Smith and Emily Moyer Guse
5 Sex and the Marketing of Contemporary Consumer
Magazines: How Men s Magazines Sexualized
Their Covers to Compete With Maxim 67
Jacqueline Lambiase and Tom Reichert
6 From Sideline to Centerfold: The Sexual
Commodification of Female Sportscasters 87
Jamie Skerski
V
vj CONTENTS
7 Selling Spanish Language Programming: A Comparison
of Sex and Gender in Univision and NBC Promotional
Announcements 107
Jami A. Fullerton and Alice Kendrick
Part II: Sexualizing Products
8 Sexual Content of Television Commercials Watched by
Early Adolescents 125
Carol J. Pardun and Kathy Roberts Forde
9 Sexually Oriented Appeals on the Internet:
An Exploratory Analysis of Popular
Mainstream Web Sites 141
Artemio Ramirez, Jr.
10 Taste Matters: Bikinis, Twins, and Catfights in Sexually
Oriented Beer Advertising 159
Jason Chambers
11 From Polo to Provocateur: (Re)Branding Polo/Ralph
Lauren With Sex in Advertising 179
Tom Reichert and Tray LaCaze
12 Where Are the Clothes? The Pornographic Gaze in
Mainstream American Fashion Advertising 199
Debra Merskin
13 The Logic of Pornography in Digital Camera Promotion 219
Jonathan E. Schroeder and Pierre McDonagh
Part III: Sexualizing People
14 Erotic Encounters: Female Employees and Promotional
Activities 245
Jacqueline Lambiase
15 The Fetishization of People and Their Objects: Using
Lovemaps to View Style From the New York Times
Magazine 263
Stephen J. Gould
CONTENTS ™
16 Race and Gender in Advertising: A Look at Sexualized
Images in Prime Time Commercials 281
Dana E. Mastro and Susannah R. Stern
17 Getting a Bit of the Other : Sexualized Stereotypes of
Asian and Black Women in Planned Parenthood
Advertising 301
Diane Susan Grimes
18 Homoeroticism in Advertising: Something for Everyone
With Androgyny 319
Gary Soldow
19 Searching for Love and Sex: A Review and Analysis of
Mainstream and Explicit Personal Ads 337
Larry Lance
Author Index 353
Subject Index 363
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV019741538 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827.85 |
| callnumber-search | HF5827.85 |
| callnumber-sort | HF 45827.85 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17480 MS 2900 QP 631 QW 300 |
| ctrlnum | (OCoLC)314581502 (DE-599)BVBBV019741538 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-09T20:05:04Z |
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| spelling | Sex in consumer culture the erotic content of media and marketing ed. by Tom Reichert ... Mahwah, NJ [u.a.] Erlbaum 2006 XXI, 369 S. Ill. txt rdacontent n rdamedia nc rdacarrier LEA's communication series Sex in advertising blmsh Sex in mass media blmsh Sex in advertising Sex in mass media Werbung (DE-588)4065541-6 gnd rswk-swf Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Werbebotschaft (DE-588)4193382-5 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Sexuelle Attraktion (DE-588)4126858-1 gnd rswk-swf Anzeigenwerbung (DE-588)4112549-6 gnd rswk-swf Sexismus (DE-588)4116483-0 gnd rswk-swf Erotik (DE-588)4015369-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Erotik (DE-588)4015369-1 s Werbung (DE-588)4065541-6 s Kaufverhalten (DE-588)4073331-2 s DE-604 Massenmedien (DE-588)4037877-9 s Sexismus (DE-588)4116483-0 s DE-188 Anzeigenwerbung (DE-588)4112549-6 s Werbebotschaft (DE-588)4193382-5 s Sexuelle Attraktion (DE-588)4126858-1 s Werbepsychologie (DE-588)4140889-5 s Reichert, Tom Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013068237&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sex in consumer culture the erotic content of media and marketing Sex in advertising blmsh Sex in mass media blmsh Sex in advertising Sex in mass media Werbung (DE-588)4065541-6 gnd Kaufverhalten (DE-588)4073331-2 gnd Massenmedien (DE-588)4037877-9 gnd Werbebotschaft (DE-588)4193382-5 gnd Werbepsychologie (DE-588)4140889-5 gnd Sexuelle Attraktion (DE-588)4126858-1 gnd Anzeigenwerbung (DE-588)4112549-6 gnd Sexismus (DE-588)4116483-0 gnd Erotik (DE-588)4015369-1 gnd |
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| title | Sex in consumer culture the erotic content of media and marketing |
| title_auth | Sex in consumer culture the erotic content of media and marketing |
| title_exact_search | Sex in consumer culture the erotic content of media and marketing |
| title_full | Sex in consumer culture the erotic content of media and marketing ed. by Tom Reichert ... |
| title_fullStr | Sex in consumer culture the erotic content of media and marketing ed. by Tom Reichert ... |
| title_full_unstemmed | Sex in consumer culture the erotic content of media and marketing ed. by Tom Reichert ... |
| title_short | Sex in consumer culture |
| title_sort | sex in consumer culture the erotic content of media and marketing |
| title_sub | the erotic content of media and marketing |
| topic | Sex in advertising blmsh Sex in mass media blmsh Sex in advertising Sex in mass media Werbung (DE-588)4065541-6 gnd Kaufverhalten (DE-588)4073331-2 gnd Massenmedien (DE-588)4037877-9 gnd Werbebotschaft (DE-588)4193382-5 gnd Werbepsychologie (DE-588)4140889-5 gnd Sexuelle Attraktion (DE-588)4126858-1 gnd Anzeigenwerbung (DE-588)4112549-6 gnd Sexismus (DE-588)4116483-0 gnd Erotik (DE-588)4015369-1 gnd |
| topic_facet | Sex in advertising Sex in mass media Werbung Kaufverhalten Massenmedien Werbebotschaft Werbepsychologie Sexuelle Attraktion Anzeigenwerbung Sexismus Erotik Aufsatzsammlung |
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