Questionnaire design: how to plan, structure, and write survey material for effective market research
"Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." "Questionnaire De...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2004
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Market research in practice series
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Zusammenfassung: | "Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." "Questionnaire Design is a valuable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them."--BOOK JACKET. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XII, 289 S. Ill. 1 CD-ROM (12 cm) |
| Format: | System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB. |
| ISBN: | 074944181X |
Internformat
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Datensatz im Suchindex
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| adam_text | QUESTIONNAIRE DESIGN / BRACE, IAN : 2004
TABLE OF CONTENTS / INHALTSVERZEICHNIS
OBJECTIVES IN WRITING A QUESTIONNAIRE
THE DATA COLLECTION MEDIA
PLANNING THE QUESTIONNAIRE
TYPES OF QUESTION AND DATA
RATING SCALES AND ATTITUDE MEASUREMENT
WRITING THE QUESTIONNAIRE
LAYING OUT THE QUESTIONNAIRE
PILOTING THE QUESTIONNAIRE
ETHICAL ISSUES
SOCIAL DESIRABILITY BIAS
INTERNATIONAL SURVEYS.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Brace, Ian 1949- |
| author_GND | (DE-588)1013279689 |
| author_facet | Brace, Ian 1949- |
| author_role | aut |
| author_sort | Brace, Ian 1949- |
| author_variant | i b ib |
| building | Verbundindex |
| bvnumber | BV019736059 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3 |
| callnumber-search | HF5415.3 |
| callnumber-sort | HF 45415.3 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QH 240 |
| classification_tum | WIR 803f |
| contents | Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys. |
| ctrlnum | (OCoLC)249684055 (DE-599)BVBBV019736059 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| institution | BVB |
| isbn | 074944181X |
| language | English |
| lccn | 2004010045 |
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| physical | XII, 289 S. Ill. 1 CD-ROM (12 cm) |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Kogan Page |
| record_format | marc |
| series2 | Market research in practice series |
| spelling | Brace, Ian 1949- Verfasser (DE-588)1013279689 aut Questionnaire design how to plan, structure, and write survey material for effective market research Ian Brace 1. publ. London Kogan Page 2004 XII, 289 S. Ill. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Market research in practice series Includes bibliographical references and index Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys. "Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." "Questionnaire Design is a valuable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them."--BOOK JACKET. System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB. Anketler - Yöntembilim Enquêtes (vorm) gtt Marketing gtt Onderzoeksontwerp gtt Pazar arştırmaları - Yöntembilim Questionnaires - Méthodologie Études de marché - Méthodologie Market surveys Methodology Questionnaires Methodology Fragebogen (DE-588)4128271-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf CD-ROMs Fragebogen (DE-588)4128271-1 s Marktforschung (DE-588)4037630-8 s DE-604 http://www.loc.gov/catdir/toc/ecip0417/2004010045.html Table of contents LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013062872&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Brace, Ian 1949- Questionnaire design how to plan, structure, and write survey material for effective market research Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys. Anketler - Yöntembilim Enquêtes (vorm) gtt Marketing gtt Onderzoeksontwerp gtt Pazar arştırmaları - Yöntembilim Questionnaires - Méthodologie Études de marché - Méthodologie Market surveys Methodology Questionnaires Methodology Fragebogen (DE-588)4128271-1 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4128271-1 (DE-588)4037630-8 |
| title | Questionnaire design how to plan, structure, and write survey material for effective market research |
| title_auth | Questionnaire design how to plan, structure, and write survey material for effective market research |
| title_exact_search | Questionnaire design how to plan, structure, and write survey material for effective market research |
| title_full | Questionnaire design how to plan, structure, and write survey material for effective market research Ian Brace |
| title_fullStr | Questionnaire design how to plan, structure, and write survey material for effective market research Ian Brace |
| title_full_unstemmed | Questionnaire design how to plan, structure, and write survey material for effective market research Ian Brace |
| title_short | Questionnaire design |
| title_sort | questionnaire design how to plan structure and write survey material for effective market research |
| title_sub | how to plan, structure, and write survey material for effective market research |
| topic | Anketler - Yöntembilim Enquêtes (vorm) gtt Marketing gtt Onderzoeksontwerp gtt Pazar arştırmaları - Yöntembilim Questionnaires - Méthodologie Études de marché - Méthodologie Market surveys Methodology Questionnaires Methodology Fragebogen (DE-588)4128271-1 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Anketler - Yöntembilim Enquêtes (vorm) Marketing Onderzoeksontwerp Pazar arştırmaları - Yöntembilim Questionnaires - Méthodologie Études de marché - Méthodologie Market surveys Methodology Questionnaires Methodology Fragebogen Marktforschung CD-ROMs |
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