Evaluating public relations: a best practice guide to public relations planning, research & evaluation
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2005
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | VII, 213 S. Ill., graph. Darst. |
| ISBN: | 0749443065 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV019723701 | ||
| 003 | DE-604 | ||
| 005 | 20050509 | ||
| 007 | t | ||
| 008 | 050307s2005 xxuad|| |||| 00||| eng d | ||
| 010 | |a 2005000148 | ||
| 020 | |a 0749443065 |9 0-7494-4306-5 | ||
| 035 | |a (OCoLC)57354124 | ||
| 035 | |a (DE-599)BVBBV019723701 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-739 |a DE-1049 |a DE-19 |a DE-188 | ||
| 050 | 0 | |a HD59 | |
| 082 | 0 | |a 659.2072 | |
| 084 | |a QP 637 |0 (DE-625)141921: |2 rvk | ||
| 100 | 1 | |a Noble, Paul |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Evaluating public relations |b a best practice guide to public relations planning, research & evaluation |c Tom Watson and Paul Noble |
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2005 | |
| 300 | |a VII, 213 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Relations publiques - Planification | |
| 650 | 4 | |a Relations publiques - Recherche | |
| 650 | 4 | |a Relations publiques - Évaluation | |
| 650 | 4 | |a Public relations |x Evaluation | |
| 650 | 4 | |a Public relations |x Evaluation |v Case studies | |
| 650 | 0 | 7 | |a Evaluation |0 (DE-588)4071034-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | 1 | |a Evaluation |0 (DE-588)4071034-8 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Watson, Tom |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-013050781 | ||
Datensatz im Suchindex
| _version_ | 1804133182444929024 |
|---|---|
| any_adam_object | |
| author | Noble, Paul Watson, Tom |
| author_facet | Noble, Paul Watson, Tom |
| author_role | aut aut |
| author_sort | Noble, Paul |
| author_variant | p n pn t w tw |
| building | Verbundindex |
| bvnumber | BV019723701 |
| callnumber-first | H - Social Science |
| callnumber-label | HD59 |
| callnumber-raw | HD59 |
| callnumber-search | HD59 |
| callnumber-sort | HD 259 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)57354124 (DE-599)BVBBV019723701 |
| dewey-full | 659.2072 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2072 |
| dewey-search | 659.2072 |
| dewey-sort | 3659.2072 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01650nam a2200469zc 4500</leader><controlfield tag="001">BV019723701</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20050509 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">050307s2005 xxuad|| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2005000148</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0749443065</subfield><subfield code="9">0-7494-4306-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)57354124</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV019723701</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD59</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.2072</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 637</subfield><subfield code="0">(DE-625)141921:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Noble, Paul</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Evaluating public relations</subfield><subfield code="b">a best practice guide to public relations planning, research & evaluation</subfield><subfield code="c">Tom Watson and Paul Noble</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London [u.a.]</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2005</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VII, 213 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relations publiques - Planification</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relations publiques - Recherche</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relations publiques - Évaluation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield><subfield code="x">Evaluation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield><subfield code="x">Evaluation</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Evaluation</subfield><subfield code="0">(DE-588)4071034-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Evaluation</subfield><subfield code="0">(DE-588)4071034-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Watson, Tom</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-013050781</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV019723701 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:04:39Z |
| institution | BVB |
| isbn | 0749443065 |
| language | English |
| lccn | 2005000148 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013050781 |
| oclc_num | 57354124 |
| open_access_boolean | |
| owner | DE-739 DE-1049 DE-19 DE-BY-UBM DE-188 |
| owner_facet | DE-739 DE-1049 DE-19 DE-BY-UBM DE-188 |
| physical | VII, 213 S. Ill., graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Noble, Paul Verfasser aut Evaluating public relations a best practice guide to public relations planning, research & evaluation Tom Watson and Paul Noble London [u.a.] Kogan Page 2005 VII, 213 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Relations publiques - Planification Relations publiques - Recherche Relations publiques - Évaluation Public relations Evaluation Public relations Evaluation Case studies Evaluation (DE-588)4071034-8 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s Evaluation (DE-588)4071034-8 s b DE-604 Watson, Tom Verfasser aut |
| spellingShingle | Noble, Paul Watson, Tom Evaluating public relations a best practice guide to public relations planning, research & evaluation Relations publiques - Planification Relations publiques - Recherche Relations publiques - Évaluation Public relations Evaluation Public relations Evaluation Case studies Evaluation (DE-588)4071034-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4071034-8 (DE-588)4043188-5 (DE-588)4522595-3 |
| title | Evaluating public relations a best practice guide to public relations planning, research & evaluation |
| title_auth | Evaluating public relations a best practice guide to public relations planning, research & evaluation |
| title_exact_search | Evaluating public relations a best practice guide to public relations planning, research & evaluation |
| title_full | Evaluating public relations a best practice guide to public relations planning, research & evaluation Tom Watson and Paul Noble |
| title_fullStr | Evaluating public relations a best practice guide to public relations planning, research & evaluation Tom Watson and Paul Noble |
| title_full_unstemmed | Evaluating public relations a best practice guide to public relations planning, research & evaluation Tom Watson and Paul Noble |
| title_short | Evaluating public relations |
| title_sort | evaluating public relations a best practice guide to public relations planning research evaluation |
| title_sub | a best practice guide to public relations planning, research & evaluation |
| topic | Relations publiques - Planification Relations publiques - Recherche Relations publiques - Évaluation Public relations Evaluation Public relations Evaluation Case studies Evaluation (DE-588)4071034-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Relations publiques - Planification Relations publiques - Recherche Relations publiques - Évaluation Public relations Evaluation Public relations Evaluation Case studies Evaluation Öffentlichkeitsarbeit Fallstudiensammlung |
| work_keys_str_mv | AT noblepaul evaluatingpublicrelationsabestpracticeguidetopublicrelationsplanningresearchevaluation AT watsontom evaluatingpublicrelationsabestpracticeguidetopublicrelationsplanningresearchevaluation |