Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston Massachusetts
Harvard Business School Press
2005
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description. |
| Beschreibung: | Literaturverzeichnis Seite 223-229 |
| Beschreibung: | XV, 240 Seiten Illustrationen, Diagramme |
| ISBN: | 9781591396192 1591396190 |
Internformat
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| 520 | 3 | |a In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description. | |
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Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-FWS_call_number | 2000/QP 612 K49 B6 |
| DE-BY-FWS_katkey | 323012 |
| DE-BY-FWS_media_number | 083000434843 |
| _version_ | 1806528981876342784 |
| adam_text |
BLUE OCEAN STRATEGY / KIM, W. CHAN : C2005
TABLE OF CONTENTS / INHALTSVERZEICHNIS
CREATING BLUE OCEANS
ANALYTICAL TOOLS AND FRAMEWORKS
RECONSTRUCT MARKET BOUNDARIES
FOCUS ON THE BIG PICTURE, NOT THE NUMBERS
REACH BEYOND EXISTING DEMAND
GET THE STRATEGIC SEQUENCE RIGHT
OVERCOME KEY ORGANIZATIONAL HURDLES
BUILD EXECUTION INTO STRATEGY
THE SUSTAINABILITY AND RENEWAL OF BLUE OCEAN STRATEGY.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
| author | Kim, W. Chan Mauborgne, Renée |
| author_GND | (DE-588)130363278 (DE-588)130363286 |
| author_facet | Kim, W. Chan Mauborgne, Renée |
| author_role | aut aut |
| author_sort | Kim, W. Chan |
| author_variant | w c k wc wck r m rm |
| building | Verbundindex |
| bvnumber | BV019710182 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.153 |
| callnumber-search | HF5415.153 |
| callnumber-sort | HF 45415.153 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 320 QP 612 |
| ctrlnum | (OCoLC)263704832 (DE-599)BVBBV019710182 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-08-05T08:44:51Z |
| institution | BVB |
| isbn | 9781591396192 1591396190 |
| language | English |
| lccn | 2004020857 |
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| physical | XV, 240 Seiten Illustrationen, Diagramme |
| publishDate | 2005 |
| publishDateSearch | 2005 |
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| publisher | Harvard Business School Press |
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| spellingShingle | Kim, W. Chan Mauborgne, Renée Blue ocean strategy how to create uncontested market space and make the competition irrelevant Compétitivité rasuqam Concurrence rasuqam Marktsegmentatie gtt Produit nouveau rasuqam Produits nouveaux Segmentation du marché Segmentation du marché rasuqam Strategisch management gtt Market segmentation New products Markterschließung (DE-588)4114519-7 gnd Kooperation (DE-588)4032386-9 gnd Unternehmen (DE-588)4061963-1 gnd Neues Produkt (DE-588)4171552-4 gnd Marktsegmentierung (DE-588)4037644-8 gnd Marktergebnis (DE-588)4351708-0 gnd |
| subject_GND | (DE-588)4114519-7 (DE-588)4032386-9 (DE-588)4061963-1 (DE-588)4171552-4 (DE-588)4037644-8 (DE-588)4351708-0 |
| title | Blue ocean strategy how to create uncontested market space and make the competition irrelevant |
| title_auth | Blue ocean strategy how to create uncontested market space and make the competition irrelevant |
| title_exact_search | Blue ocean strategy how to create uncontested market space and make the competition irrelevant |
| title_full | Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne |
| title_fullStr | Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne |
| title_full_unstemmed | Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne |
| title_short | Blue ocean strategy |
| title_sort | blue ocean strategy how to create uncontested market space and make the competition irrelevant |
| title_sub | how to create uncontested market space and make the competition irrelevant |
| topic | Compétitivité rasuqam Concurrence rasuqam Marktsegmentatie gtt Produit nouveau rasuqam Produits nouveaux Segmentation du marché Segmentation du marché rasuqam Strategisch management gtt Market segmentation New products Markterschließung (DE-588)4114519-7 gnd Kooperation (DE-588)4032386-9 gnd Unternehmen (DE-588)4061963-1 gnd Neues Produkt (DE-588)4171552-4 gnd Marktsegmentierung (DE-588)4037644-8 gnd Marktergebnis (DE-588)4351708-0 gnd |
| topic_facet | Compétitivité Concurrence Marktsegmentatie Produit nouveau Produits nouveaux Segmentation du marché Strategisch management Market segmentation New products Markterschließung Kooperation Unternehmen Neues Produkt Marktsegmentierung Marktergebnis Guide (Descripteur de forme) |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013037564&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT kimwchan blueoceanstrategyhowtocreateuncontestedmarketspaceandmakethecompetitionirrelevant AT mauborgnerenee blueoceanstrategyhowtocreateuncontestedmarketspaceandmakethecompetitionirrelevant |
Inhaltsverzeichnis
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 612 K49 B6 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |