Competitive advantage through innovative pricing strategies: the case of the airline industry
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Bremen
Inst. für Weltwirtschaft und Internat. Management, Univ. Bremen
2004
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| Schriftenreihe: | Berichte aus dem Weltwirtschaftlichen Colloquium der Universität Bremen
93 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 19 S. graph. Darst. |
Internformat
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| 650 | 4 | |a Airlines |x Rates | |
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Datensatz im Suchindex
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| adam_text | COMPETITIVE ADVANTAGE THROUGH INNOVATIVE PRICING STRATEGIES: THE CASE OF
THE AIRLINE INDUSTRY ANDREAS KNORR UND SILVIA ZIGOVA* ANDREAS KNORR,
ALFONS LEMPER, AXEL SELL, KARL WOHLMUTH (HRSG.): BERICHTE AUS DEM
WELTWIRTSCHAFTLICHEN COLLOQUIUM DER UNIVERSITY BREMEN, NR. 93, NOVEMBER
2004, ISSN 0948-3829 BEZUG: IWIM - INSTITUTFUR WELTWIRTSCHAFT UND
INTERNATIONALES MANAGEMENT UNIVERSITAT BREMEN FACHBEREICH
WIRTSCHAFTSWISSENSCHAFT POSTFACH 33 04 40 D- 28334 BREMEN TELEFON: 04 21
/ 2 18-34 29 TELEFAX: 0421/218-4550 E-MAIL: IWIM@UNI-BREMEN.DE HOMEPAGE:
HTTP://WWW.IWIM.UNI-BREMEN.DE CONTENTS ABSTRACT 1 1. INTRODUCTION 2 2.
THE CRUCIAL, YET UNDERRATED ROLE OF PRICING IN THE MARKETING MIX 2 3.
THE AIRLINE INDUSTRY - A MARKET IN TRANSITION 4 A) THE PRE-DEREGULATION
AREA 4 B) AIRLINE DEREGULATION IN THE USA AND THE EU - THE NEW
INSTITUTIONAL FRAMEWORK 5 4. THE IMPACT OF AIRLINE DEREGULATION ON
PRICING STRATEGIES 6 A) PRICE REGULATION AND PRICING STRATEGIES UNDER
REGULATION 6 B) THE TRADITIONAL CARRIERS RESPONSE TO DEREGULATION:
YIELD MANAGEMENT 7 C) THE EMERGENCE OF A NEW BUSINESS (AND PRICING)
MODEL - THE LOW-COST CARRIERS 9 D) WHY INNOVATIVE PRICING IS NOT ENOUGH
15 5. CONCLUSIONS 16 6. REFERENCES 18 TABLES TABLE 1: LCC MARKET SHARE
OF INTRA-EU 15 MARKET 11 TABLE 2: TOP 50 AIRLINES BY OPERATING MARGIN
(2003) 14
|
| any_adam_object | 1 |
| author | Knorr, Andreas 1964- Žigová, Silvia |
| author_GND | (DE-588)136638295 |
| author_facet | Knorr, Andreas 1964- Žigová, Silvia |
| author_role | aut aut |
| author_sort | Knorr, Andreas 1964- |
| author_variant | a k ak s ž sž |
| building | Verbundindex |
| bvnumber | BV019697330 |
| classification_rvk | QB 910 QR 840 |
| ctrlnum | (OCoLC)62098111 (DE-599)BVBBV019697330 |
| dewey-full | 387.71 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 387 - Water, air, space transportation |
| dewey-raw | 387.71 |
| dewey-search | 387.71 |
| dewey-sort | 3387.71 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| language | English |
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| publishDate | 2004 |
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| spelling | Knorr, Andreas 1964- Verfasser (DE-588)136638295 aut Competitive advantage through innovative pricing strategies the case of the airline industry Andreas Knorr und Silvia Žigová Bremen Inst. für Weltwirtschaft und Internat. Management, Univ. Bremen 2004 19 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Berichte aus dem Weltwirtschaftlichen Colloquium der Universität Bremen 93 Aeronautics, Commercial Deregulation Aeronautics, Commercial Prices Airlines Rates Competition Luftverkehrsgesellschaft (DE-588)4036559-1 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Wettbewerbsvorteil (DE-588)4219652-8 gnd rswk-swf Luftverkehrsgesellschaft (DE-588)4036559-1 s Preispolitik (DE-588)4047118-4 s Wettbewerbsvorteil (DE-588)4219652-8 s DE-604 Žigová, Silvia Verfasser aut Berichte aus dem Weltwirtschaftlichen Colloquium der Universität Bremen 93 (DE-604)BV000010713 93 GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013024982&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Knorr, Andreas 1964- Žigová, Silvia Competitive advantage through innovative pricing strategies the case of the airline industry Berichte aus dem Weltwirtschaftlichen Colloquium der Universität Bremen Aeronautics, Commercial Deregulation Aeronautics, Commercial Prices Airlines Rates Competition Luftverkehrsgesellschaft (DE-588)4036559-1 gnd Preispolitik (DE-588)4047118-4 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd |
| subject_GND | (DE-588)4036559-1 (DE-588)4047118-4 (DE-588)4219652-8 |
| title | Competitive advantage through innovative pricing strategies the case of the airline industry |
| title_auth | Competitive advantage through innovative pricing strategies the case of the airline industry |
| title_exact_search | Competitive advantage through innovative pricing strategies the case of the airline industry |
| title_full | Competitive advantage through innovative pricing strategies the case of the airline industry Andreas Knorr und Silvia Žigová |
| title_fullStr | Competitive advantage through innovative pricing strategies the case of the airline industry Andreas Knorr und Silvia Žigová |
| title_full_unstemmed | Competitive advantage through innovative pricing strategies the case of the airline industry Andreas Knorr und Silvia Žigová |
| title_short | Competitive advantage through innovative pricing strategies |
| title_sort | competitive advantage through innovative pricing strategies the case of the airline industry |
| title_sub | the case of the airline industry |
| topic | Aeronautics, Commercial Deregulation Aeronautics, Commercial Prices Airlines Rates Competition Luftverkehrsgesellschaft (DE-588)4036559-1 gnd Preispolitik (DE-588)4047118-4 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd |
| topic_facet | Aeronautics, Commercial Deregulation Aeronautics, Commercial Prices Airlines Rates Competition Luftverkehrsgesellschaft Preispolitik Wettbewerbsvorteil |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013024982&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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