Verfügbarkeit: Metaphor and gender in business media discourse

Metaphor and gender in business media discourse: a clinical cognitive study

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Bibliographische Detailangaben
1. Verfasser:	Koller, Veronika 1973- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York Palgrave Macmillan 2004
Schlagworte:	Metapher Wirtschaftspublizistik Massenmedien Geschlechtsunterschied Geschlecht
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XI, 244 S. Ill.
ISBN:	1403932913

Internformat

MARC


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Datensatz im Suchindex

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adam_text	CONTENTS LIST OF FIGURES VIII LIST OF TABLES IX ACKNOWLEDGEMENTS X LIST OF ABBREVIATIONS XI 1 INTRODUCTION: MASCULINIZED METAPHORS 1 2 THEORY: A CRITICAL COGNITIVE FRAMEWORK FOR METAPHOR RESEARCH 8 2.1 CLASSICAL COGNITIVE METAPHOR THEORY 9 2.2 BLENDING AND NEURAL THEORIES OF METAPHOR 11 2.3 CRITICAL APPROACHES TO LANGUAGE 15 2.4 AN INTEGRATED APPROACH 25 3 METHOD: QUANTITATIVE AND QUALITATIVE ANALYSES OF METAPHOR 43 4 BUSINESS MEDIA ON MARKETING: METAPHORS OF WAR, SPORTS AND GAMES 64 4.1 QUANTITATIVE ANALYSIS 65 4.2 QUALITATIVE ANALYSIS OF SAMPLE TEXTS 78 4.3 DISCUSSION: SOCIO-COGNITIVE IMPACT AND POSSIBLE ALTERNATIVES 104 5 BUSINESS MEDIA ON MERGERS AND ACQUISITIONS: METAPHORS OF EVOLUTIONARY STRUGGLE 114 5.1 QUANTITATIVE ANALYSIS 115 5.2 QUALITATIVE ANALYSIS OF SAMPLE TEXTS 130 5.3 DISCUSSION: SOCIO-COGNITIVE IMPACT AND POSSIBLE ALTERNATIVES 160 6 CONCLUSION: GENDER-NEUTRAL METAPHORS 172 APPENDIX: CORPUS DATA 179 NOTES 219 BIBLIOGRAPHY 229 INDEX 243
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author	Koller, Veronika 1973-
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discipline	Allgemeines
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spelling	Koller, Veronika 1973- Verfasser (DE-588)173719929 aut Metaphor and gender in business media discourse a clinical cognitive study Veronika Koller New York Palgrave Macmillan 2004 XI, 244 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Metapher (DE-588)4038935-2 gnd rswk-swf Wirtschaftspublizistik (DE-588)4127249-3 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Geschlechtsunterschied (DE-588)4071781-1 gnd rswk-swf Geschlecht (DE-588)4020547-2 gnd rswk-swf Wirtschaftspublizistik (DE-588)4127249-3 s Geschlechtsunterschied (DE-588)4071781-1 s Metapher (DE-588)4038935-2 s DE-604 Massenmedien (DE-588)4037877-9 s 1\p DE-604 Geschlecht (DE-588)4020547-2 s 2\p DE-604 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013019872&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Koller, Veronika 1973- Metaphor and gender in business media discourse a clinical cognitive study Metapher (DE-588)4038935-2 gnd Wirtschaftspublizistik (DE-588)4127249-3 gnd Massenmedien (DE-588)4037877-9 gnd Geschlechtsunterschied (DE-588)4071781-1 gnd Geschlecht (DE-588)4020547-2 gnd
subject_GND	(DE-588)4038935-2 (DE-588)4127249-3 (DE-588)4037877-9 (DE-588)4071781-1 (DE-588)4020547-2
title	Metaphor and gender in business media discourse a clinical cognitive study
title_auth	Metaphor and gender in business media discourse a clinical cognitive study
title_exact_search	Metaphor and gender in business media discourse a clinical cognitive study
title_full	Metaphor and gender in business media discourse a clinical cognitive study Veronika Koller
title_fullStr	Metaphor and gender in business media discourse a clinical cognitive study Veronika Koller
title_full_unstemmed	Metaphor and gender in business media discourse a clinical cognitive study Veronika Koller
title_short	Metaphor and gender in business media discourse
title_sort	metaphor and gender in business media discourse a clinical cognitive study
title_sub	a clinical cognitive study
topic	Metapher (DE-588)4038935-2 gnd Wirtschaftspublizistik (DE-588)4127249-3 gnd Massenmedien (DE-588)4037877-9 gnd Geschlechtsunterschied (DE-588)4071781-1 gnd Geschlecht (DE-588)4020547-2 gnd
topic_facet	Metapher Wirtschaftspublizistik Massenmedien Geschlechtsunterschied Geschlecht
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013019872&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT kollerveronika metaphorandgenderinbusinessmediadiscourseaclinicalcognitivestudy

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