Mass media research: an introduction

This market-leading text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research and experimental research.

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Wimmer, Roger D. (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: New York Thomson Wadsworth 2005
Ausgabe:8. ed.
Schriftenreihe:Wadsworth series in mass communication and journalism : Research and theory
Schlagworte:
Zusammenfassung:This market-leading text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research and experimental research.
Beschreibung:XII, 468 S. graph. Darst.
ISBN:0534647189

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