Managing new products: the power of innovation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicagi, Ill.
Innovation Pr.
2000
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 274 S. graph. Darst. |
| ISBN: | 0967781701 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804133055163531264 |
|---|---|
| adam_text | Contents
Acknowledgments ix
Preface xi
Parti
The MAP
1 The Need for Innovation 3
What is New Product Innovation? 4
Risk, Growth, and New Product Innovation 5
Acquisitions are Risky, Too 7
The New Competitor—Small Start ups 8
The MAP™ System 10
In Summary 14
2 The Seven Components of the MAP System 15
Risk is the Backbone 16
The Seven Elements of New Product Innovation 18
In Summary 34
Part II
The Plan
3 The Diagnostic Audit 39
How to Conduct the Audit 40
Historical New Product Performance 44
New Product Performance Recap 64
Assessment of Strengths and Weaknesses 68
Best Practice Scoreboard 72
Top Management Commitment 73
In Summary 75
Appendix: Diagnostic Audit Example 78
4 The New Product Blueprint 87
Shaping the Blueprint 88
Constructing a Framework 89
V
vi MANAGING NEW PRODUCTS
Developing a New Product Blueprint 90
Creating the Blueprint 94
In Summary 97
5 The New Product Strategy 99
Developing the Strategy 99
Linking the Diagnostic Audit to the New
Product Strategy: 111
Screening Criteria 115
In Summary 118
Partm
The Process
6 Assessing and Managing Risk 123
Using Screening Criteria to Calibrate Risk 124
Risk and Selecting New Product Types 126
Manipulating New Product Risk 128
Challenging the Screening Criteria 145
In Summary 146
7 Igniting the Development Process 147
The Need for Discipline 148
Encouraging Disciplined Creativity 157
Solving Common Problems in the
Development Process 160
Key to Process Effectiveness 165
Choosing Categories 168
In Summary 172
Part IV
The People
8 Measuring Return on New Product Innovation 177
Innovation Spirit in the 21st Century 177
Measuring and Managing the #1 Barrier—Risk 179
Measuring Newness 180
Key principles for Measuring Innovation 183
CONTENTS vii
The Step by Step Guide to Measuring Return
on Innovation 184
New Product Metrics: Setting the Standards 186
New Product Performance Metrics 187
Program Metrics 190
What New Product Metrics Do 192
Innovation in Action 193
Managing the Measurement of New
Product Innovation 197
In Summary 198
9 Management Building The Organization 199
Creating the Right Environment:
Overcoming Internal Barriers 200
Finding the Right People 203
Choosing a New Product Organization Structure 205
Required Skills for the Job 209
Fostering Top Management Commitment 218
In Summary 224
10 Motivating and Rewarding Champions 225
Free Balls and Missing Incentives 225
The Product Champion 228
Career Risk in New Product Management 230
Stimulating Risk Taking 232
New Product Compensation Programs 234
Setting a Management Style of
Disciplined Freedom 242
Getting A Small Company Feel 244
In Summary 247
11 Attitude: Creating the Culture 249
What is Culture? 250
The Role of Attitude and Culture 251
How Can an Innovation Culture Be Created? 254
The Internet Start ups 259
Making An Innovation Culture Endure 260
In Summary 263
|
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T20:02:38Z |
| institution | BVB |
| isbn | 0967781701 |
| language | English |
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| physical | XV, 274 S. graph. Darst. |
| publishDate | 2000 |
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| publisher | Innovation Pr. |
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| spelling | Kuczmarski, Thomas D. Verfasser aut Managing new products the power of innovation Thomas D. Kuczmarski 3. ed. Chicagi, Ill. Innovation Pr. 2000 XV, 274 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012999759&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kuczmarski, Thomas D. Managing new products the power of innovation Produktinnovation (DE-588)4047346-6 gnd |
| subject_GND | (DE-588)4047346-6 |
| title | Managing new products the power of innovation |
| title_auth | Managing new products the power of innovation |
| title_exact_search | Managing new products the power of innovation |
| title_full | Managing new products the power of innovation Thomas D. Kuczmarski |
| title_fullStr | Managing new products the power of innovation Thomas D. Kuczmarski |
| title_full_unstemmed | Managing new products the power of innovation Thomas D. Kuczmarski |
| title_short | Managing new products |
| title_sort | managing new products the power of innovation |
| title_sub | the power of innovation |
| topic | Produktinnovation (DE-588)4047346-6 gnd |
| topic_facet | Produktinnovation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012999759&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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