Strategic advertising management:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Ipswich, MA
EBSCO Publ.
2001
|
| Schriftenreihe: | Database: business source premier publications
|
| Schlagworte: | |
| Online-Zugang: | http://search.epnet.com/login.aspx?direct=true&db=buh&jid=JVR |
| Beschreibung: | 1 Online-Ressource |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 259107 |
|---|---|
| _version_ | 1824554020584292352 |
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV019670716 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5438 |
| callnumber-raw | HF5438.5 |
| callnumber-search | HF5438.5 |
| callnumber-sort | HF 45438.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 633 |
| ctrlnum | (OCoLC)71972009 (DE-599)BVBBV019670716 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV019670716 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:45:08Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012998945 |
| oclc_num | 71972009 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-150 |
| owner_facet | DE-863 DE-BY-FWS DE-150 |
| physical | 1 Online-Ressource |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | EBSCO Publ. |
| record_format | marc |
| series2 | Database: business source premier publications |
| spellingShingle | Strategic advertising management Advertising Management Communication in marketing Sales promotion Strategic planning Unternehmen (DE-588)4061963-1 gnd Werbestrategie (DE-588)4133682-3 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4133682-3 |
| title | Strategic advertising management |
| title_auth | Strategic advertising management |
| title_exact_search | Strategic advertising management |
| title_full | Strategic advertising management |
| title_fullStr | Strategic advertising management |
| title_full_unstemmed | Strategic advertising management |
| title_short | Strategic advertising management |
| title_sort | strategic advertising management |
| topic | Advertising Management Communication in marketing Sales promotion Strategic planning Unternehmen (DE-588)4061963-1 gnd Werbestrategie (DE-588)4133682-3 gnd |
| topic_facet | Advertising Management Communication in marketing Sales promotion Strategic planning Unternehmen Werbestrategie |
| url | http://search.epnet.com/login.aspx?direct=true&db=buh&jid=JVR |