Laterales Marketing für echte Innovationen: auf Abwegen zum Erfolg
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German English |
| Veröffentlicht: |
Frankfurt am Main
Campus
2005
|
| Ausgabe: | 1. Aufl. |
| Schlagworte: | |
| Beschreibung: | 198 S. graph. Darst. |
| ISBN: | 3593375664 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV019670336 | ||
| 003 | DE-604 | ||
| 005 | 20161121 | ||
| 007 | t | ||
| 008 | 050124s2005 gw d||| |||| 00||| ger d | ||
| 015 | |a 05,N01,0416 |2 dnb | ||
| 016 | 7 | |a 973029056 |2 DE-101 | |
| 020 | |a 3593375664 |c Gb. : EUR 34.90, EUR 35.90 (AT), sfr 59.90 |9 3-593-37566-4 | ||
| 024 | 3 | |a 9783593375663 | |
| 035 | |a (OCoLC)76596438 | ||
| 035 | |a (DE-599)BVBBV019670336 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 1 | |a ger |h eng | |
| 044 | |a gw |c XA-DE-HE | ||
| 049 | |a DE-N2 |a DE-1049 |a DE-M49 |a DE-355 |a DE-860 |a DE-12 |a DE-703 |a DE-1047 |a DE-898 |a DE-521 |a DE-2070s |a DE-188 |a DE-863 | ||
| 082 | 0 | |a 330 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a 330 |2 sdnb | ||
| 084 | |a WIR 810f |2 stub | ||
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 240 | 1 | 0 | |a Lateral marketing |
| 245 | 1 | 0 | |a Laterales Marketing für echte Innovationen |b auf Abwegen zum Erfolg |c Philip Kotler ; Fernando Trias de Bes. Aus dem Engl. von Birgit Schöbitz |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a Frankfurt am Main |b Campus |c 2005 | |
| 300 | |a 198 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Denken |0 (DE-588)4011450-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kreatives Denken |0 (DE-588)4165549-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Innovation |0 (DE-588)4027089-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kreativität |0 (DE-588)4032903-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Denken |0 (DE-588)4011450-8 |D s |
| 689 | 0 | 2 | |a Kreativität |0 (DE-588)4032903-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Innovation |0 (DE-588)4027089-0 |D s |
| 689 | 1 | |5 DE-188 | |
| 689 | 2 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 2 | 1 | |a Kreatives Denken |0 (DE-588)4165549-7 |D s |
| 689 | 2 | |5 DE-188 | |
| 700 | 1 | |a Trías de Bes, Fernando |d 1967- |e Verfasser |0 (DE-588)129190780 |4 aut | |
| 700 | 1 | |a Schöbitz, Birgit |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-012998570 | ||
Datensatz im Suchindex
| DE-BY-863_location | 1000 |
|---|---|
| DE-BY-FWS_call_number | 1000/QP 624 K87 L3 |
| DE-BY-FWS_katkey | 241371 |
| DE-BY-FWS_media_number | 083101441244 |
| _version_ | 1806173862020251648 |
| any_adam_object | |
| author | Kotler, Philip 1931- Trías de Bes, Fernando 1967- |
| author_GND | (DE-588)121409600 (DE-588)129190780 |
| author_facet | Kotler, Philip 1931- Trías de Bes, Fernando 1967- |
| author_role | aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk d b f t dbf dbft |
| building | Verbundindex |
| bvnumber | BV019670336 |
| classification_rvk | QP 624 |
| classification_tum | WIR 810f |
| ctrlnum | (OCoLC)76596438 (DE-599)BVBBV019670336 |
| dewey-full | 330 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 330 - Economics |
| dewey-raw | 330 |
| dewey-search | 330 |
| dewey-sort | 3330 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02231nam a2200601 c 4500</leader><controlfield tag="001">BV019670336</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20161121 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">050124s2005 gw d||| |||| 00||| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">05,N01,0416</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">973029056</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3593375664</subfield><subfield code="c">Gb. : EUR 34.90, EUR 35.90 (AT), sfr 59.90</subfield><subfield code="9">3-593-37566-4</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783593375663</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)76596438</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV019670336</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="1" ind2=" "><subfield code="a">ger</subfield><subfield code="h">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-HE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-M49</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-1047</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-863</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">330</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">330</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 810f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kotler, Philip</subfield><subfield code="d">1931-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)121409600</subfield><subfield code="4">aut</subfield></datafield><datafield tag="240" ind1="1" ind2="0"><subfield code="a">Lateral marketing</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Laterales Marketing für echte Innovationen</subfield><subfield code="b">auf Abwegen zum Erfolg</subfield><subfield code="c">Philip Kotler ; Fernando Trias de Bes. Aus dem Engl. von Birgit Schöbitz</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Frankfurt am Main</subfield><subfield code="b">Campus</subfield><subfield code="c">2005</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">198 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Denken</subfield><subfield code="0">(DE-588)4011450-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kreatives Denken</subfield><subfield code="0">(DE-588)4165549-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Innovation</subfield><subfield code="0">(DE-588)4027089-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kreativität</subfield><subfield code="0">(DE-588)4032903-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Denken</subfield><subfield code="0">(DE-588)4011450-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kreativität</subfield><subfield code="0">(DE-588)4032903-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Innovation</subfield><subfield code="0">(DE-588)4027089-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Kreatives Denken</subfield><subfield code="0">(DE-588)4165549-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Trías de Bes, Fernando</subfield><subfield code="d">1967-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)129190780</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Schöbitz, Birgit</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-012998570</subfield></datafield></record></collection> |
| id | DE-604.BV019670336 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T10:40:23Z |
| institution | BVB |
| isbn | 3593375664 |
| language | German English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012998570 |
| oclc_num | 76596438 |
| open_access_boolean | |
| owner | DE-N2 DE-1049 DE-M49 DE-BY-TUM DE-355 DE-BY-UBR DE-860 DE-12 DE-703 DE-1047 DE-898 DE-BY-UBR DE-521 DE-2070s DE-188 DE-863 DE-BY-FWS |
| owner_facet | DE-N2 DE-1049 DE-M49 DE-BY-TUM DE-355 DE-BY-UBR DE-860 DE-12 DE-703 DE-1047 DE-898 DE-BY-UBR DE-521 DE-2070s DE-188 DE-863 DE-BY-FWS |
| physical | 198 S. graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Campus |
| record_format | marc |
| spellingShingle | Kotler, Philip 1931- Trías de Bes, Fernando 1967- Laterales Marketing für echte Innovationen auf Abwegen zum Erfolg Marketingmanagement (DE-588)4168907-0 gnd Denken (DE-588)4011450-8 gnd Kreatives Denken (DE-588)4165549-7 gnd Marketing (DE-588)4037589-4 gnd Innovation (DE-588)4027089-0 gnd Kreativität (DE-588)4032903-3 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4011450-8 (DE-588)4165549-7 (DE-588)4037589-4 (DE-588)4027089-0 (DE-588)4032903-3 |
| title | Laterales Marketing für echte Innovationen auf Abwegen zum Erfolg |
| title_alt | Lateral marketing |
| title_auth | Laterales Marketing für echte Innovationen auf Abwegen zum Erfolg |
| title_exact_search | Laterales Marketing für echte Innovationen auf Abwegen zum Erfolg |
| title_full | Laterales Marketing für echte Innovationen auf Abwegen zum Erfolg Philip Kotler ; Fernando Trias de Bes. Aus dem Engl. von Birgit Schöbitz |
| title_fullStr | Laterales Marketing für echte Innovationen auf Abwegen zum Erfolg Philip Kotler ; Fernando Trias de Bes. Aus dem Engl. von Birgit Schöbitz |
| title_full_unstemmed | Laterales Marketing für echte Innovationen auf Abwegen zum Erfolg Philip Kotler ; Fernando Trias de Bes. Aus dem Engl. von Birgit Schöbitz |
| title_short | Laterales Marketing für echte Innovationen |
| title_sort | laterales marketing fur echte innovationen auf abwegen zum erfolg |
| title_sub | auf Abwegen zum Erfolg |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Denken (DE-588)4011450-8 gnd Kreatives Denken (DE-588)4165549-7 gnd Marketing (DE-588)4037589-4 gnd Innovation (DE-588)4027089-0 gnd Kreativität (DE-588)4032903-3 gnd |
| topic_facet | Marketingmanagement Denken Kreatives Denken Marketing Innovation Kreativität |
| work_keys_str_mv | AT kotlerphilip lateralmarketing AT triasdebesfernando lateralmarketing AT schobitzbirgit lateralmarketing AT kotlerphilip lateralesmarketingfurechteinnovationenaufabwegenzumerfolg AT triasdebesfernando lateralesmarketingfurechteinnovationenaufabwegenzumerfolg AT schobitzbirgit lateralesmarketingfurechteinnovationenaufabwegenzumerfolg |
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 624 K87 L3 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |