Product placement in Hollywood films: a history
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Jefferson, NC
McFarland
2004
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | V, 244 S. Ill. |
| ISBN: | 0786419040 |
Internformat
MARC
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| 245 | 1 | 0 | |a Product placement in Hollywood films |b a history |c Kerry Segrave |
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| 500 | |a Includes bibliographical references and index | ||
| 505 | 8 | |a Motion pictures as business boosters -- The talkies arrive, commercially speaking -- War on free shows, stars sell cars, business finds its voice -- Everything follows the film -- Television ads condition filmgoers to accept commercials -- Ad trailers make a big push -- Ad trailers in the modern era -- Hollywood the ad-product placement in the modern era. | |
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Datensatz im Suchindex
| _version_ | 1804133052408922112 |
|---|---|
| adam_text | PRODUCT PLACEMENT IN HOLLYWOOD FILMS / SEGRAVE, KERRY : C2004
TABLE OF CONTENTS / INHALTSVERZEICHNIS
MOTION PICTURES AS BUSINESS BOOSTERS
THE TALKIES ARRIVE, COMMERCIALLY SPEAKING
WAR ON FREE SHOWS, STARS SELL CARS, BUSINESS FINDS ITS VOICE
EVERYTHING FOLLOWS THE FILM
TELEVISION ADS CONDITION FILMGOERS TO ACCEPT COMMERCIALS
AD TRAILERS MAKE A BIG PUSH
AD TRAILERS IN THE MODERN ERA
HOLLYWOOD THE AD-PRODUCT PLACEMENT IN THE MODERN ERA.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Segrave, Kerry 1944- |
| author_GND | (DE-588)135542766 |
| author_facet | Segrave, Kerry 1944- |
| author_role | aut |
| author_sort | Segrave, Kerry 1944- |
| author_variant | k s ks |
| building | Verbundindex |
| bvnumber | BV019669546 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.P78 |
| callnumber-search | HF6146.P78 |
| callnumber-sort | HF 46146 P78 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17400 AP 59783 |
| contents | Motion pictures as business boosters -- The talkies arrive, commercially speaking -- War on free shows, stars sell cars, business finds its voice -- Everything follows the film -- Television ads condition filmgoers to accept commercials -- Ad trailers make a big push -- Ad trailers in the modern era -- Hollywood the ad-product placement in the modern era. |
| ctrlnum | (OCoLC)249645735 (DE-599)BVBBV019669546 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| era | Geschichte gnd |
| era_facet | Geschichte |
| format | Book |
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| geographic_facet | Los Angeles- Hollywood - Film - Product placement - Geschichte USA |
| id | DE-604.BV019669546 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:02:35Z |
| institution | BVB |
| isbn | 0786419040 |
| language | English |
| lccn | 2004008626 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012997794 |
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| physical | V, 244 S. Ill. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
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| publisher | McFarland |
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| spelling | Segrave, Kerry 1944- Verfasser (DE-588)135542766 aut Product placement in Hollywood films a history Kerry Segrave Jefferson, NC McFarland 2004 V, 244 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Motion pictures as business boosters -- The talkies arrive, commercially speaking -- War on free shows, stars sell cars, business finds its voice -- Everything follows the film -- Television ads condition filmgoers to accept commercials -- Ad trailers make a big push -- Ad trailers in the modern era -- Hollywood the ad-product placement in the modern era. Geschichte gnd rswk-swf aProduct placement in mass media zUnited States xHistory aMotion pictures in advertising zUnited States xHistory Werbung (DE-588)4065541-6 gnd rswk-swf Film (DE-588)4017102-4 gnd rswk-swf Los Angeles- Hollywood - Film - Product placement - Geschichte USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Film (DE-588)4017102-4 s Werbung (DE-588)4065541-6 s Geschichte z DE-604 http://www.loc.gov/catdir/toc/ecip0417/2004008626.html Table of contents LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012997794&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Segrave, Kerry 1944- Product placement in Hollywood films a history Motion pictures as business boosters -- The talkies arrive, commercially speaking -- War on free shows, stars sell cars, business finds its voice -- Everything follows the film -- Television ads condition filmgoers to accept commercials -- Ad trailers make a big push -- Ad trailers in the modern era -- Hollywood the ad-product placement in the modern era. aProduct placement in mass media zUnited States xHistory aMotion pictures in advertising zUnited States xHistory Werbung (DE-588)4065541-6 gnd Film (DE-588)4017102-4 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4017102-4 (DE-588)4078704-7 |
| title | Product placement in Hollywood films a history |
| title_auth | Product placement in Hollywood films a history |
| title_exact_search | Product placement in Hollywood films a history |
| title_full | Product placement in Hollywood films a history Kerry Segrave |
| title_fullStr | Product placement in Hollywood films a history Kerry Segrave |
| title_full_unstemmed | Product placement in Hollywood films a history Kerry Segrave |
| title_short | Product placement in Hollywood films |
| title_sort | product placement in hollywood films a history |
| title_sub | a history |
| topic | aProduct placement in mass media zUnited States xHistory aMotion pictures in advertising zUnited States xHistory Werbung (DE-588)4065541-6 gnd Film (DE-588)4017102-4 gnd |
| topic_facet | aProduct placement in mass media zUnited States xHistory aMotion pictures in advertising zUnited States xHistory Werbung Film Los Angeles- Hollywood - Film - Product placement - Geschichte USA |
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