Global marketing management: changes, challenges, and new strategies
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Oxford Univ. Press
2005
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XXXI, 582 S. Ill., graph. Darst. |
| ISBN: | 0199267529 9780199267521 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV019654797 | ||
| 003 | DE-604 | ||
| 005 | 20130703 | ||
| 007 | t | ||
| 008 | 050112s2005 ad|| |||| 00||| eng d | ||
| 020 | |a 0199267529 |c pbk.: EUR 52.80 |9 0-19-926752-9 | ||
| 020 | |a 9780199267521 |9 978-0-19-926752-1 | ||
| 035 | |a (OCoLC)249446740 | ||
| 035 | |a (DE-599)BVBBV019654797 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-1102 |a DE-473 |a DE-1051 |a DE-1049 |a DE-355 |a DE-91 |a DE-858 |a DE-634 |a DE-522 |a DE-188 |a DE-11 | ||
| 050 | 0 | |a HD62.4 | |
| 082 | 0 | |a 658.84 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 084 | |a WIR 800f |2 stub | ||
| 100 | 1 | |a Lee, Kiefer |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Global marketing management |b changes, challenges, and new strategies |c Kiefer Lee ; Steve Carter |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Oxford [u.a.] |b Oxford Univ. Press |c 2005 | |
| 300 | |a XXXI, 582 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a International business enterprises |x Management | |
| 650 | 4 | |a Strategic planning | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 655 | 4 | |a Lehrbuch - Strategisches Management - Internationales Marketing | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 1 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-188 | |
| 689 | 1 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 1 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 1 | |5 DE-188 | |
| 700 | 1 | |a Carter, Steve |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-012983355 | ||
Datensatz im Suchindex
| _version_ | 1804133031789723648 |
|---|---|
| any_adam_object | |
| author | Lee, Kiefer Carter, Steve |
| author_facet | Lee, Kiefer Carter, Steve |
| author_role | aut aut |
| author_sort | Lee, Kiefer |
| author_variant | k l kl s c sc |
| building | Verbundindex |
| bvnumber | BV019654797 |
| callnumber-first | H - Social Science |
| callnumber-label | HD62 |
| callnumber-raw | HD62.4 |
| callnumber-search | HD62.4 |
| callnumber-sort | HD 262.4 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 680 |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)249446740 (DE-599)BVBBV019654797 |
| dewey-full | 658.84 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.84 |
| dewey-search | 658.84 |
| dewey-sort | 3658.84 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| genre | Lehrbuch - Strategisches Management - Internationales Marketing |
| genre_facet | Lehrbuch - Strategisches Management - Internationales Marketing |
| id | DE-604.BV019654797 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:02:15Z |
| institution | BVB |
| isbn | 0199267529 9780199267521 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012983355 |
| oclc_num | 249446740 |
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| physical | XXXI, 582 S. Ill., graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Oxford Univ. Press |
| record_format | marc |
| spelling | Lee, Kiefer Verfasser aut Global marketing management changes, challenges, and new strategies Kiefer Lee ; Steve Carter 1. publ. Oxford [u.a.] Oxford Univ. Press 2005 XXXI, 582 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Multinationales Unternehmen International business enterprises Management Strategic planning Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Lehrbuch - Strategisches Management - Internationales Marketing Internationales Marketing (DE-588)4125431-4 s Marketingmanagement (DE-588)4168907-0 s DE-188 Marketingstrategie (DE-588)4120697-6 s Carter, Steve Verfasser aut |
| spellingShingle | Lee, Kiefer Carter, Steve Global marketing management changes, challenges, and new strategies Multinationales Unternehmen International business enterprises Management Strategic planning Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4120697-6 (DE-588)4125431-4 |
| title | Global marketing management changes, challenges, and new strategies |
| title_auth | Global marketing management changes, challenges, and new strategies |
| title_exact_search | Global marketing management changes, challenges, and new strategies |
| title_full | Global marketing management changes, challenges, and new strategies Kiefer Lee ; Steve Carter |
| title_fullStr | Global marketing management changes, challenges, and new strategies Kiefer Lee ; Steve Carter |
| title_full_unstemmed | Global marketing management changes, challenges, and new strategies Kiefer Lee ; Steve Carter |
| title_short | Global marketing management |
| title_sort | global marketing management changes challenges and new strategies |
| title_sub | changes, challenges, and new strategies |
| topic | Multinationales Unternehmen International business enterprises Management Strategic planning Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Multinationales Unternehmen International business enterprises Management Strategic planning Marketingmanagement Marketingstrategie Internationales Marketing Lehrbuch - Strategisches Management - Internationales Marketing |
| work_keys_str_mv | AT leekiefer globalmarketingmanagementchangeschallengesandnewstrategies AT cartersteve globalmarketingmanagementchangeschallengesandnewstrategies |