Tales from under the rim: the marketing of Tim Hortons
"Ron Buist's business memoir reveals the whole story of Roll Up the Rim to Win, from the eureka moment in 1986 to the no-frills contest's status as a defining feature of Canadian life. It also explains how the Tim Hortons habit of listening to customers inspired the popular Based on a...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Fredericton, NB
Goose Lane Ed.
2003
|
| Schlagworte: | |
| Zusammenfassung: | "Ron Buist's business memoir reveals the whole story of Roll Up the Rim to Win, from the eureka moment in 1986 to the no-frills contest's status as a defining feature of Canadian life. It also explains how the Tim Hortons habit of listening to customers inspired the popular Based on a True Story TV commercials. By sharing his experience, Buist, offers a behind-the-scenes look at how a simple business became a Canadian icon."--BOOK JACKET. |
| Beschreibung: | 218 S. Ill. |
| ISBN: | 0864923651 |
Internformat
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| 520 | 1 | |a "Ron Buist's business memoir reveals the whole story of Roll Up the Rim to Win, from the eureka moment in 1986 to the no-frills contest's status as a defining feature of Canadian life. It also explains how the Tim Hortons habit of listening to customers inspired the popular Based on a True Story TV commercials. By sharing his experience, Buist, offers a behind-the-scenes look at how a simple business became a Canadian icon."--BOOK JACKET. | |
| 600 | 1 | 4 | |a Buist, Ron <1939-> |
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Datensatz im Suchindex
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| author | Buist, Ron |
| author_facet | Buist, Ron |
| author_role | aut |
| author_sort | Buist, Ron |
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| callnumber-sort | TX 3945.5 T56 |
| callnumber-subject | TX - Home Economics |
| ctrlnum | (OCoLC)52704047 (DE-599)BVBBV019652317 |
| dewey-full | 338.7/616479571 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.7/616479571 |
| dewey-search | 338.7/616479571 |
| dewey-sort | 3338.7 9616479571 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T20:02:12Z |
| institution | BVB |
| isbn | 0864923651 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012980928 |
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| physical | 218 S. Ill. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Goose Lane Ed. |
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| spelling | Buist, Ron Verfasser aut Tales from under the rim the marketing of Tim Hortons Ron Buist Fredericton, NB Goose Lane Ed. 2003 218 S. Ill. txt rdacontent n rdamedia nc rdacarrier "Ron Buist's business memoir reveals the whole story of Roll Up the Rim to Win, from the eureka moment in 1986 to the no-frills contest's status as a defining feature of Canadian life. It also explains how the Tim Hortons habit of listening to customers inspired the popular Based on a True Story TV commercials. By sharing his experience, Buist, offers a behind-the-scenes look at how a simple business became a Canadian icon."--BOOK JACKET. Buist, Ron <1939-> Tim Hortons (Firme) Tim Hortons (Firm) Responsables marketing - Canada - Biographies Marketing executives Canada Biography Kanada (DE-588)4006804-3 Biografie gnd-content |
| spellingShingle | Buist, Ron Tales from under the rim the marketing of Tim Hortons Buist, Ron <1939-> Tim Hortons (Firme) Tim Hortons (Firm) Responsables marketing - Canada - Biographies Marketing executives Canada Biography |
| subject_GND | (DE-588)4006804-3 |
| title | Tales from under the rim the marketing of Tim Hortons |
| title_auth | Tales from under the rim the marketing of Tim Hortons |
| title_exact_search | Tales from under the rim the marketing of Tim Hortons |
| title_full | Tales from under the rim the marketing of Tim Hortons Ron Buist |
| title_fullStr | Tales from under the rim the marketing of Tim Hortons Ron Buist |
| title_full_unstemmed | Tales from under the rim the marketing of Tim Hortons Ron Buist |
| title_short | Tales from under the rim |
| title_sort | tales from under the rim the marketing of tim hortons |
| title_sub | the marketing of Tim Hortons |
| topic | Buist, Ron <1939-> Tim Hortons (Firme) Tim Hortons (Firm) Responsables marketing - Canada - Biographies Marketing executives Canada Biography |
| topic_facet | Buist, Ron <1939-> Tim Hortons (Firme) Tim Hortons (Firm) Responsables marketing - Canada - Biographies Marketing executives Canada Biography Kanada Biografie |
| work_keys_str_mv | AT buistron talesfromundertherimthemarketingoftimhortons |