Principles of marketing:
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Upper Saddle River, NJ
Pearson Prentice Hall
2006
|
Ausgabe: | 11. ed. |
Schlagworte: | |
Beschreibung: | Getr. Zählung Ill. |
ISBN: | 0131469185 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
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005 | 20100304 | ||
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035 | |a (OCoLC)237927710 | ||
035 | |a (DE-599)BVBBV019647895 | ||
040 | |a DE-604 |b ger |e rakwb | ||
041 | 0 | |a eng | |
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050 | 0 | |a HF5415 | |
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084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
100 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
245 | 1 | 0 | |a Principles of marketing |c Philip Kotler ; Gary Armstrong |
250 | |a 11. ed. | ||
264 | 1 | |a Upper Saddle River, NJ |b Pearson Prentice Hall |c 2006 | |
300 | |a Getr. Zählung |b Ill. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 4 | |a Marketing | |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
655 | 7 | |8 1\p |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
655 | 7 | |8 2\p |0 (DE-588)4143389-0 |a Aufgabensammlung |2 gnd-content | |
655 | 7 | |8 3\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
689 | 1 | |8 4\p |5 DE-604 | |
700 | 1 | |a Armstrong, Gary |e Verfasser |4 aut | |
999 | |a oai:aleph.bib-bvb.de:BVB01-012976628 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
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Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Kotler, Philip 1931- Armstrong, Gary |
author_GND | (DE-588)121409600 |
author_facet | Kotler, Philip 1931- Armstrong, Gary |
author_role | aut aut |
author_sort | Kotler, Philip 1931- |
author_variant | p k pk g a ga |
building | Verbundindex |
bvnumber | BV019647895 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415 |
callnumber-search | HF5415 |
callnumber-sort | HF 45415 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 600 |
ctrlnum | (OCoLC)237927710 (DE-599)BVBBV019647895 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 11. ed. |
format | Book |
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genre_facet | Einführung Aufgabensammlung Lehrbuch |
id | DE-604.BV019647895 |
illustrated | Illustrated |
indexdate | 2024-07-09T20:02:06Z |
institution | BVB |
isbn | 0131469185 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012976628 |
oclc_num | 237927710 |
open_access_boolean | |
owner | DE-12 DE-573 DE-703 DE-522 DE-523 DE-634 DE-526 DE-20 |
owner_facet | DE-12 DE-573 DE-703 DE-522 DE-523 DE-634 DE-526 DE-20 |
physical | Getr. Zählung Ill. |
publishDate | 2006 |
publishDateSearch | 2006 |
publishDateSort | 2006 |
publisher | Pearson Prentice Hall |
record_format | marc |
spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Principles of marketing Philip Kotler ; Gary Armstrong 11. ed. Upper Saddle River, NJ Pearson Prentice Hall 2006 Getr. Zählung Ill. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4143389-0 Aufgabensammlung gnd-content 3\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s 4\p DE-604 Armstrong, Gary Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Kotler, Philip 1931- Armstrong, Gary Principles of marketing Marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4151278-9 (DE-588)4143389-0 (DE-588)4123623-3 |
title | Principles of marketing |
title_auth | Principles of marketing |
title_exact_search | Principles of marketing |
title_full | Principles of marketing Philip Kotler ; Gary Armstrong |
title_fullStr | Principles of marketing Philip Kotler ; Gary Armstrong |
title_full_unstemmed | Principles of marketing Philip Kotler ; Gary Armstrong |
title_short | Principles of marketing |
title_sort | principles of marketing |
topic | Marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
topic_facet | Marketing Marketingmanagement Einführung Aufgabensammlung Lehrbuch |
work_keys_str_mv | AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing |