Marketing management: a strategic decision-making approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill/Irwin
2005
|
| Ausgabe: | 5. ed., international ed. |
| Schriftenreihe: | The Irwin/McGraw-Hill series in marketing
|
| Schlagworte: | |
| Beschreibung: | XXIV, 520 S. graph. Darst. |
| ISBN: | 0071111697 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV019647860 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 050103s2005 d||| |||| 00||| eng d | ||
| 020 | |a 0071111697 |9 0-07-111169-7 | ||
| 035 | |a (OCoLC)453997106 | ||
| 035 | |a (DE-599)BVBBV019647860 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1051 | ||
| 080 | |a 339.13 | ||
| 082 | 0 | |a 658.8 |2 22 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Mullins, John Walker |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b a strategic decision-making approach |c John W. Mullins ... |
| 250 | |a 5. ed., international ed. | ||
| 264 | 1 | |a Boston [u.a.] |b McGraw-Hill/Irwin |c 2005 | |
| 300 | |a XXIV, 520 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin/McGraw-Hill series in marketing | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-012976594 | ||
Datensatz im Suchindex
| _version_ | 1804133022176378880 |
|---|---|
| any_adam_object | |
| author | Mullins, John Walker |
| author_facet | Mullins, John Walker |
| author_role | aut |
| author_sort | Mullins, John Walker |
| author_variant | j w m jw jwm |
| building | Verbundindex |
| bvnumber | BV019647860 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)453997106 (DE-599)BVBBV019647860 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed., international ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01137nam a2200361 c 4500</leader><controlfield tag="001">BV019647860</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">050103s2005 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0071111697</subfield><subfield code="9">0-07-111169-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)453997106</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV019647860</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1051</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">339.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mullins, John Walker</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing management</subfield><subfield code="b">a strategic decision-making approach</subfield><subfield code="c">John W. Mullins ...</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">5. ed., international ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston [u.a.]</subfield><subfield code="b">McGraw-Hill/Irwin</subfield><subfield code="c">2005</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXIV, 520 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The Irwin/McGraw-Hill series in marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-012976594</subfield></datafield></record></collection> |
| id | DE-604.BV019647860 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:02:06Z |
| institution | BVB |
| isbn | 0071111697 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012976594 |
| oclc_num | 453997106 |
| open_access_boolean | |
| owner | DE-1051 |
| owner_facet | DE-1051 |
| physical | XXIV, 520 S. graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | McGraw-Hill/Irwin |
| record_format | marc |
| series2 | The Irwin/McGraw-Hill series in marketing |
| spelling | Mullins, John Walker Verfasser aut Marketing management a strategic decision-making approach John W. Mullins ... 5. ed., international ed. Boston [u.a.] McGraw-Hill/Irwin 2005 XXIV, 520 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin/McGraw-Hill series in marketing Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 |
| spellingShingle | Mullins, John Walker Marketing management a strategic decision-making approach Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Marketing management a strategic decision-making approach |
| title_auth | Marketing management a strategic decision-making approach |
| title_exact_search | Marketing management a strategic decision-making approach |
| title_full | Marketing management a strategic decision-making approach John W. Mullins ... |
| title_fullStr | Marketing management a strategic decision-making approach John W. Mullins ... |
| title_full_unstemmed | Marketing management a strategic decision-making approach John W. Mullins ... |
| title_short | Marketing management |
| title_sort | marketing management a strategic decision making approach |
| title_sub | a strategic decision-making approach |
| topic | Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Marketingmanagement |
| work_keys_str_mv | AT mullinsjohnwalker marketingmanagementastrategicdecisionmakingapproach |