Competitive advantage through customer interaction: leading mass customization and personalization from the emerging state to a mainstream business model ; proceedings of the 2003 World Congress on Mass Customization and Personalization (MCPC 2003) ; [October 6-8, 2003, Technische Universität München, Munich, Germany]
Gespeichert in:
| Format: | Tagungsbericht Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
München
Techn. Univ. München
2003
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| Schriftenreihe: | Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 75 Bl. Ill. CD-ROM (12 cm) |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | MCPC
2003
TUM,
6-8
October
2003
Contents
Introduction by B. Joseph Pine II
........................................................................................
...a
Welcome to the MCPC
2003..................................................................................................5
Academic Plenary Sessions
Conference Opening
..........................................................................................................9
Academic Opening Plenary Session
...............................................................................„11
Academic Panel Future Directions of Mass Customization Research
............................13
Official Conference Dinner
................................................................................................15
Business Seminar Sessions
Business Seminar Plenary Session
..................................................................................17
Business Seminar Track A: MCP Paradigm Shifts and Enablers
......................................29
Business Seminar Track B: MCP in the Fashion Industry
...............................................293
Business Seminar Track C: Myths and Paradigms of MCP
..............................................29
Executive Panel Leading MCP to a Mainstream Business
Moder
...................................31
MCPC
2003
Conference Tracts and Papers
User Driven Innovation
.....................................................................................................33
Customer Interaction Behavior
.........................................................................................36
CRM and Branding for MCP
.............................................................................................39
MCP Strategies and Economics
.......................................................................................41
MCP Product Design
......................-.....................»..........................................................44
MCP Manufacturing and Logistics
..................................................................................„50
MCP Information Systems,..
.............................................................................................56
MCP Communities and Personalization in E-Commerce
..................................................59
MCP and Sustainabtlity..............
.................-------........-.......■........—......................-61
MCP Research in the Fashion
&
Footwear industry
.........................................................63
MCP Case Studies from Various Industries...
...................................................................67
Conference Workshops
Conference Pre-Workshop: „Why customized shoes do not always fif
-
an interactive introduction Wo MCP
...................................................■.............................71
Conference Post-Workshop: The World s First
MC
Business Game:
Efficient
Logfettes
for individualized Standard
Applications
(ELISA)
................................72
|
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| spelling | Competitive advantage through customer interaction leading mass customization and personalization from the emerging state to a mainstream business model ; proceedings of the 2003 World Congress on Mass Customization and Personalization (MCPC 2003) ; [October 6-8, 2003, Technische Universität München, Munich, Germany] ed. by Frank T. Piller ; Ralf Reichwald ... MCPC 2003 MCPC '03 Leading mass customization and personalization from an emerging stage to a mainstream business model Proceedings of the 2003 World Congress on Mass Customization and Personalization (MCPC 2003) München Techn. Univ. München 2003 75 Bl. Ill. CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München Mass Customization (DE-588)4460479-8 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 2003 München gnd-content Mass Customization (DE-588)4460479-8 s DE-604 Piller, Frank T. 1969- Sonstige (DE-588)11819593X oth Reichwald, Ralf 1943- Sonstige (DE-588)123191629 oth World Congress on Mass Customization and Personalization 2 2003 München Sonstige (DE-588)10154713-4 oth Digitalisierung TU Muenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012973922&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Competitive advantage through customer interaction leading mass customization and personalization from the emerging state to a mainstream business model ; proceedings of the 2003 World Congress on Mass Customization and Personalization (MCPC 2003) ; [October 6-8, 2003, Technische Universität München, Munich, Germany] Mass Customization (DE-588)4460479-8 gnd |
| subject_GND | (DE-588)4460479-8 (DE-588)1071861417 |
| title | Competitive advantage through customer interaction leading mass customization and personalization from the emerging state to a mainstream business model ; proceedings of the 2003 World Congress on Mass Customization and Personalization (MCPC 2003) ; [October 6-8, 2003, Technische Universität München, Munich, Germany] |
| title_alt | MCPC 2003 MCPC '03 Leading mass customization and personalization from an emerging stage to a mainstream business model Proceedings of the 2003 World Congress on Mass Customization and Personalization (MCPC 2003) |
| title_auth | Competitive advantage through customer interaction leading mass customization and personalization from the emerging state to a mainstream business model ; proceedings of the 2003 World Congress on Mass Customization and Personalization (MCPC 2003) ; [October 6-8, 2003, Technische Universität München, Munich, Germany] |
| title_exact_search | Competitive advantage through customer interaction leading mass customization and personalization from the emerging state to a mainstream business model ; proceedings of the 2003 World Congress on Mass Customization and Personalization (MCPC 2003) ; [October 6-8, 2003, Technische Universität München, Munich, Germany] |
| title_full | Competitive advantage through customer interaction leading mass customization and personalization from the emerging state to a mainstream business model ; proceedings of the 2003 World Congress on Mass Customization and Personalization (MCPC 2003) ; [October 6-8, 2003, Technische Universität München, Munich, Germany] ed. by Frank T. Piller ; Ralf Reichwald ... |
| title_fullStr | Competitive advantage through customer interaction leading mass customization and personalization from the emerging state to a mainstream business model ; proceedings of the 2003 World Congress on Mass Customization and Personalization (MCPC 2003) ; [October 6-8, 2003, Technische Universität München, Munich, Germany] ed. by Frank T. Piller ; Ralf Reichwald ... |
| title_full_unstemmed | Competitive advantage through customer interaction leading mass customization and personalization from the emerging state to a mainstream business model ; proceedings of the 2003 World Congress on Mass Customization and Personalization (MCPC 2003) ; [October 6-8, 2003, Technische Universität München, Munich, Germany] ed. by Frank T. Piller ; Ralf Reichwald ... |
| title_short | Competitive advantage through customer interaction |
| title_sort | competitive advantage through customer interaction leading mass customization and personalization from the emerging state to a mainstream business model proceedings of the 2003 world congress on mass customization and personalization mcpc 2003 october 6 8 2003 technische universitat munchen munich germany |
| title_sub | leading mass customization and personalization from the emerging state to a mainstream business model ; proceedings of the 2003 World Congress on Mass Customization and Personalization (MCPC 2003) ; [October 6-8, 2003, Technische Universität München, Munich, Germany] |
| topic | Mass Customization (DE-588)4460479-8 gnd |
| topic_facet | Mass Customization Konferenzschrift 2003 München |
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