Mathematical models of distribution channels:
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York, NY
Kluwer Academic Publ.
2004
|
Schriftenreihe: | International series in quantitative marketing
17 |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis Klappentext |
Beschreibung: | XXIV, 568 S. graph. Darst. |
ISBN: | 1402071639 |
Internformat
MARC
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245 | 1 | 0 | |a Mathematical models of distribution channels |c by Charles A. Ingene ; Mark E. Parry |
264 | 1 | |a New York, NY |b Kluwer Academic Publ. |c 2004 | |
300 | |a XXIV, 568 S. |b graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
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338 | |b nc |2 rdacarrier | ||
490 | 1 | |a International series in quantitative marketing |v 17 | |
650 | 4 | |a Circuits de distribution - Modèles mathématiques | |
650 | 7 | |a Distributiekanalen |2 gtt | |
650 | 7 | |a Wiskundige modellen |2 gtt | |
650 | 4 | |a aMarketing channels |a xMathematical models | |
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Datensatz im Suchindex
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---|---|
adam_text | Contents
Preface
...........................................................................................xxi
1 In
the Beginning
..........................................................................xxi
2
Toward a Unifying Theory of Distribution Channels
.................xxii
3
Channel Myths and Distribution-Channels Modeling
...............xxiii
4
Academic Study
.........................................................................xxiv
1
A Commentary on Distribution-Channels Modeling
..................1
1
Introduction
....................................................................................1
2
Channel Myths
................................................................................8
3
Our Fundamental Assumptions
....................................................12
4
Our Plan for the Monograph
.........................................................17
5
Introductory Commentary
............................................................22
6
Appendix
......................................................................................23
2
The Bilateral-Monopoly Model and Channel Myths
..................29
1
Introduction
..................................................................................29
2
The Bilateral-Monopoly Model: The Early Literature
................30
3
The Bilateral-Monopoly Model: Formal Analyses
......................34
4
Key Channel Myths Illustrated
.....................................................48
5
Commentary
.................................................................................67
Channels without Competition
.....................................................71
3
Multiple (Exclusive) Retailers
......................................................75
1
Introduction
..................................................................................75
2
The Vertically-Integrated System
.................................................77
3
Channel Coordination with Independent Retailers
.......................83
4
Manufacturer Profit-Maximization with Independent Retailers...
92
5
Commentary
...............................................................................107
6
Appendix
....................................................................................111
4
Multiple (Exclusive) States-of-Nature
........................................115
1
Introduction
................................................................................115
2
Assumptions of the Model
..........................................................118
3
The Vertically-Integrated System
...............................................119
4
An Independent Retailer
.............................................................129
5
The Channel-Coordinating Tariffs
.............................................133
6
The Stackelberg Tariffs
..............................................................151
7
Coordination vs. Maximization
..................................................164
8
Commentary
...............................................................................180
Channels
with Competition
........................................................191
5
Toward a Manufacturer-Optimal Per-Unit Fee:
A Channel-Coordinating Quantity-Discount Schedule
............195
1
Introduction
................................................................................195
2
The Model s Assumptions
..........................................................198
3
The Vertically-Integrated System
...............................................198
4
Independent Retailers and a Quantity-Discount Schedule
..........202
5
Independent Retailers and a Two-Part Tariff
.............................205
6
Comparing the Various Tariffs
..................................................210
7
The Manufacturer s Profit under the Alternative Tariffs
...........217
8
The Quantity-Discount Schedule and Retailer
Profit-Extraction
.........................................................................226
9
Commentary
...............................................................................231
10
Appendix
..................................................................................235
6
The Manufacturer-Optimal Two-Part Tariff
...........................243
1
Introduction
................................................................................243
2
Optimal Per-Unit Prices and Fixed Fees: The Basics
................244
3
Ensuring Participation with an Optimal Per-Unit Wholesale
Price and Fixed Fee
...................................................................250
4
Alternative Two-Part Tariffs: Comparisons
..............................265
5
The Sophisticated Stackelberg Tariff and Retailer
Profit-Extraction
.........................................................................270
6
Commentary
...............................................................................277
7
Appendix
....................................................................................281
7
The Channel-Coordinating Menu
..............................................283
1
Introduction
................................................................................283
2
The Retailers Response to a Menu of Two-Part Tariffs
............284
3
The Manufacturer s Decisions on the Fixed Fees
......................290
4
A Numerical Illustration
.............................................................298
5
The Channel-Coordinating Menu and Retailer Profit-
Extraction
...................................................................................303
6
Commentary
..............................................................................314
8
Coordination versus Maximization:
Theoretical Analyses
....................................................................319
1
Introduction
................................................................................319
2
The Three Wholesale-Price Policies
...........................................320
3
The Manufacturer s Choice of an Optimal Wholesale-Price
Strategy: Theoretical Foundations
.............................................325
4
The Manufacturer s Choice of an Optimal Wholesale-Price
Strategy: Theoretical Extensions
...............................................337
5
The Manufacturer s Choice of an Optimal Wholesale-Price
Strategy: Numerical Illustrations
...............................................345
6
Commentary
...............................................................................362
7
Appendix
....................................................................................365
9
Coordination versus Maximization:
Graphical Analyses
......................................................................375
1
Introduction
................................................................................375
2
Background Assumptions
...........................................................376
3
Manufacturer Profitability: The Quantity-Discount Schedule
ví.
the Sophisticated Stackelberg Tariff
.....................................377
4
Manufacturer Profitability: The Quantity-Discount Schedule
vs. the Menu of Two-Part Tariffs
...............................................391
5
Manufacturer Profitability: The Sophisticated Stackelberg
Tariff
ví.
the Menu of Two-Part Tariffs
.....................................399
6
Commentary on Coordination vs. Maximization
........................410
Changes in Competition
..............................................................425
10
The Competing-Retailers Model with Channel Breadth
.........427
1
Introduction
................................................................................427
2
The Demand Curve with a Single Outlet
....................................429
3
The Decentralized Manufacturer s Channel-Breadth Decision..
432
4
Commentary on Optimal Channel-Breadth and Optimal
Wholesale-Price Strategies
.........................................................462
5
Appendix
....................................................................................476
11
Modeling a Change in Competitive Substitutability
................481
1
Introduction
................................................................................481
2
Possible Methods of Measuring a Change in Competitive
Substitutability
............................................................................482
3
A Theoretical Basis for a Change in Competitive
Substitutability
............................................................................491
4
Modeling a Change in Competitive Substitutability
...................495
5
Commentary on a Change in Competitive Substitutability
........507
6
Appendix
....................................................................................512
12
Towards a Unifying Theory of Distribution Channels
.............523
1
Introduction
................................................................................523
2
Channel Myths
............................................................................524
3
The Persistence of Channel Myths
.............................................526
4
Modeling Criteria: Toward a Unifying Theory of Distribution
Channels:
..................................................................................528
5
Our Single-Manufacturer Meta-Model...
....................................531
6
A Single-Retailer Meta-Model
...................................................536
7
Commentary on a Unifying Theory of Distribution Channels
... 541
8
Concluding Commentary
............................................................551
References
..............................................................................................557
Index
....................................................................................................565
Mathematical Models of Distribution Channels identifies eight Channel Myths
that characterize almost all analytical research on distribution channels. The
authors prove that models that incorporate one or more Channel Myths generate
distorted conclusions; they also develop a methodology that will enable
researchers to avoid falling under the influence of any Channel Myth.
At the heart of their analysis is a single-manufacturer/multiple-retailer meta-model
that embraces any degree of inter-retaller competition and any distribution of mar¬
ket shares. In Chapters
1
and
2,
the authors provide an introduction to the current,
analytical literature on distribution channels, and they present an intuitively
appealing prologue to the Channel Myths that are developed rigorously in later
chapters. In Chapters
3, 4,
and
10,
they extend the literature by ascertaining the
relationship between the manufacturer-optimal wholesale-price strategy and
channel breadth. Specific analyses include multiple, non-competing retailers, mul¬
tiple states-of-nature, and multiple, competing retailers. In Chapters
5-7,
the
authors determine the profitability of various wholesale-price strategies; this analy¬
sis culminates in Chapters
8
and
9,
with the determination of the (very limited) con¬
ditions under which channel coordination can be optimal for the manufacturer. In
Chapter
11,
they prove that existing methods of measuring the effect of a change
in the degree of inter-retailer substitutability are totally misleading. They then
develop an original, theoretical basis for measuring the impact of a change in the
degree of inter-retailer substitutability that yields insightful, intuitively appealing
results. In Chapter
12,
the authors set forth an agenda for future research based on
a meta-model that embraces all existing models in the literature. They also issue an
appeal for creation of a Unifying Theory of Distribution Channels that will not only
enable researchers to work independently, but also to contribute toward the
common goal of deepening the marketing science professions understanding of
distribution channels.
|
any_adam_object | 1 |
author | Ingene, Charles A. Parry, Mark E. |
author_facet | Ingene, Charles A. Parry, Mark E. |
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dewey-full | 658.8/7/00151 |
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dewey-search | 658.8/7/00151 |
dewey-sort | 3658.8 17 3151 |
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discipline | Wirtschaftswissenschaften |
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series | International series in quantitative marketing |
series2 | International series in quantitative marketing |
spelling | Ingene, Charles A. Verfasser aut Mathematical models of distribution channels by Charles A. Ingene ; Mark E. Parry New York, NY Kluwer Academic Publ. 2004 XXIV, 568 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier International series in quantitative marketing 17 Circuits de distribution - Modèles mathématiques Distributiekanalen gtt Wiskundige modellen gtt aMarketing channels xMathematical models Handelsgut (DE-588)4158995-6 gnd rswk-swf Absatzweg (DE-588)4112445-5 gnd rswk-swf Marktanteil (DE-588)4037625-4 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Handel (DE-588)4023222-0 gnd rswk-swf Marktbeherrschung (DE-588)4037627-8 gnd rswk-swf Handelsgut (DE-588)4158995-6 s Marktbeherrschung (DE-588)4037627-8 s Handel (DE-588)4023222-0 s Absatzweg (DE-588)4112445-5 s Marktanteil (DE-588)4037625-4 s Mathematisches Modell (DE-588)4114528-8 s b DE-604 Parry, Mark E. Verfasser aut Erscheint auch als Online-Ausgabe 0-387-22790-3 International series in quantitative marketing 17 (DE-604)BV004265073 17 Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012969787&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012969787&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
spellingShingle | Ingene, Charles A. Parry, Mark E. Mathematical models of distribution channels International series in quantitative marketing Circuits de distribution - Modèles mathématiques Distributiekanalen gtt Wiskundige modellen gtt aMarketing channels xMathematical models Handelsgut (DE-588)4158995-6 gnd Absatzweg (DE-588)4112445-5 gnd Marktanteil (DE-588)4037625-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd Handel (DE-588)4023222-0 gnd Marktbeherrschung (DE-588)4037627-8 gnd |
subject_GND | (DE-588)4158995-6 (DE-588)4112445-5 (DE-588)4037625-4 (DE-588)4114528-8 (DE-588)4023222-0 (DE-588)4037627-8 |
title | Mathematical models of distribution channels |
title_auth | Mathematical models of distribution channels |
title_exact_search | Mathematical models of distribution channels |
title_full | Mathematical models of distribution channels by Charles A. Ingene ; Mark E. Parry |
title_fullStr | Mathematical models of distribution channels by Charles A. Ingene ; Mark E. Parry |
title_full_unstemmed | Mathematical models of distribution channels by Charles A. Ingene ; Mark E. Parry |
title_short | Mathematical models of distribution channels |
title_sort | mathematical models of distribution channels |
topic | Circuits de distribution - Modèles mathématiques Distributiekanalen gtt Wiskundige modellen gtt aMarketing channels xMathematical models Handelsgut (DE-588)4158995-6 gnd Absatzweg (DE-588)4112445-5 gnd Marktanteil (DE-588)4037625-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd Handel (DE-588)4023222-0 gnd Marktbeherrschung (DE-588)4037627-8 gnd |
topic_facet | Circuits de distribution - Modèles mathématiques Distributiekanalen Wiskundige modellen aMarketing channels xMathematical models Handelsgut Absatzweg Marktanteil Mathematisches Modell Handel Marktbeherrschung |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012969787&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012969787&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
volume_link | (DE-604)BV004265073 |
work_keys_str_mv | AT ingenecharlesa mathematicalmodelsofdistributionchannels AT parrymarke mathematicalmodelsofdistributionchannels |