Marketing research: methodological foundations
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Mason, Ohio
South-Western
2003
|
Ausgabe: | 8. ed., [Nachdr.] |
Schlagworte: | |
Beschreibung: | XXVI, 1006 S. graph. Darst. |
ISBN: | 0030331013 |
Internformat
MARC
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041 | 0 | |a eng | |
049 | |a DE-703 | ||
084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
100 | 1 | |a Churchill, Gilbert A. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Marketing research |b methodological foundations |c Gilbert A. Churchill ; Dawn Iacobucci |
250 | |a 8. ed., [Nachdr.] | ||
264 | 1 | |a Mason, Ohio |b South-Western |c 2003 | |
300 | |a XXVI, 1006 S. |b graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Methode |0 (DE-588)4038971-6 |2 gnd |9 rswk-swf |
655 | 7 | |8 1\p |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
655 | 7 | |8 2\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
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689 | 0 | |8 3\p |5 DE-604 | |
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689 | 1 | |8 4\p |5 DE-604 | |
700 | 1 | |a Iacobucci, Dawn |e Verfasser |4 aut | |
999 | |a oai:aleph.bib-bvb.de:BVB01-012959008 | ||
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883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
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Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Churchill, Gilbert A. Iacobucci, Dawn |
author_facet | Churchill, Gilbert A. Iacobucci, Dawn |
author_role | aut aut |
author_sort | Churchill, Gilbert A. |
author_variant | g a c ga gac d i di |
building | Verbundindex |
bvnumber | BV019629865 |
classification_rvk | QP 611 |
ctrlnum | (OCoLC)248434437 (DE-599)BVBBV019629865 |
discipline | Wirtschaftswissenschaften |
edition | 8. ed., [Nachdr.] |
format | Book |
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genre | 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content |
genre_facet | Einführung Lehrbuch |
id | DE-604.BV019629865 |
illustrated | Illustrated |
indexdate | 2024-07-09T20:01:43Z |
institution | BVB |
isbn | 0030331013 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012959008 |
oclc_num | 248434437 |
open_access_boolean | |
owner | DE-703 |
owner_facet | DE-703 |
physical | XXVI, 1006 S. graph. Darst. |
publishDate | 2003 |
publishDateSearch | 2003 |
publishDateSort | 2003 |
publisher | South-Western |
record_format | marc |
spelling | Churchill, Gilbert A. Verfasser aut Marketing research methodological foundations Gilbert A. Churchill ; Dawn Iacobucci 8. ed., [Nachdr.] Mason, Ohio South-Western 2003 XXVI, 1006 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Methode (DE-588)4038971-6 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content Marktforschung (DE-588)4037630-8 s Marketing (DE-588)4037589-4 s Methode (DE-588)4038971-6 s 3\p DE-604 Marketingforschung (DE-588)4200055-5 s 4\p DE-604 Iacobucci, Dawn Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Churchill, Gilbert A. Iacobucci, Dawn Marketing research methodological foundations Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd Methode (DE-588)4038971-6 gnd |
subject_GND | (DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4037589-4 (DE-588)4038971-6 (DE-588)4151278-9 (DE-588)4123623-3 |
title | Marketing research methodological foundations |
title_auth | Marketing research methodological foundations |
title_exact_search | Marketing research methodological foundations |
title_full | Marketing research methodological foundations Gilbert A. Churchill ; Dawn Iacobucci |
title_fullStr | Marketing research methodological foundations Gilbert A. Churchill ; Dawn Iacobucci |
title_full_unstemmed | Marketing research methodological foundations Gilbert A. Churchill ; Dawn Iacobucci |
title_short | Marketing research |
title_sort | marketing research methodological foundations |
title_sub | methodological foundations |
topic | Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd Methode (DE-588)4038971-6 gnd |
topic_facet | Marketingforschung Marktforschung Marketing Methode Einführung Lehrbuch |
work_keys_str_mv | AT churchillgilberta marketingresearchmethodologicalfoundations AT iacobuccidawn marketingresearchmethodologicalfoundations |