Holdings: Contemporary advertising

Contemporary advertising:

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Bibliographic Details
Main Author:	Arens, William F. (Author)
Format:	Book
Language:	English
Published:	Boston [u.a.] McGraw-Hill/Irwin 2004
Edition:	10. ed.
Subjects:	Publicidad Advertising Werbung Einführung
Physical Description:	Getr. Zählung zahlr. Ill., graph. Darst.
ISBN:	0071115374

Staff View

MARC


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Record in the Search Index

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dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
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id	DE-604.BV019626570
illustrated	Illustrated
indexdate	2024-07-09T20:01:38Z
institution	BVB
isbn	0071115374
language	English
lccn	2003065006
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publishDate	2004
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publisher	McGraw-Hill/Irwin
record_format	marc
spelling	Arens, William F. Verfasser aut Contemporary advertising William F. Arens 10. ed. Boston [u.a.] McGraw-Hill/Irwin 2004 Getr. Zählung zahlr. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Publicidad Advertising Werbung (DE-588)4065541-6 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Werbung (DE-588)4065541-6 s DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Arens, William F. Contemporary advertising Publicidad Advertising Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4065541-6 (DE-588)4151278-9
title	Contemporary advertising
title_auth	Contemporary advertising
title_exact_search	Contemporary advertising
title_full	Contemporary advertising William F. Arens
title_fullStr	Contemporary advertising William F. Arens
title_full_unstemmed	Contemporary advertising William F. Arens
title_short	Contemporary advertising
title_sort	contemporary advertising
topic	Publicidad Advertising Werbung (DE-588)4065541-6 gnd
topic_facet	Publicidad Advertising Werbung Einführung
work_keys_str_mv	AT arenswilliamf contemporaryadvertising

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