Contemporary advertising:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill/Irwin
2004
|
| Ausgabe: | 10. ed. |
| Schlagworte: | |
| Beschreibung: | Getr. Zählung zahlr. Ill., graph. Darst. |
| ISBN: | 0071115374 |
Internformat
MARC
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| 100 | 1 | |a Arens, William F. |e Verfasser |4 aut | |
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| 250 | |a 10. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b McGraw-Hill/Irwin |c 2004 | |
| 300 | |a Getr. Zählung |b zahlr. Ill., graph. Darst. | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Arens, William F. |
| author_facet | Arens, William F. |
| author_role | aut |
| author_sort | Arens, William F. |
| author_variant | w f a wf wfa |
| building | Verbundindex |
| bvnumber | BV019626570 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)53013495 (DE-599)BVBBV019626570 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 10. ed. |
| format | Book |
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| genre | 1\p (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV019626570 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:01:38Z |
| institution | BVB |
| isbn | 0071115374 |
| language | English |
| lccn | 2003065006 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012955811 |
| oclc_num | 53013495 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | Getr. Zählung zahlr. Ill., graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | McGraw-Hill/Irwin |
| record_format | marc |
| spelling | Arens, William F. Verfasser aut Contemporary advertising William F. Arens 10. ed. Boston [u.a.] McGraw-Hill/Irwin 2004 Getr. Zählung zahlr. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Publicidad Advertising Werbung (DE-588)4065541-6 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Werbung (DE-588)4065541-6 s DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Arens, William F. Contemporary advertising Publicidad Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4151278-9 |
| title | Contemporary advertising |
| title_auth | Contemporary advertising |
| title_exact_search | Contemporary advertising |
| title_full | Contemporary advertising William F. Arens |
| title_fullStr | Contemporary advertising William F. Arens |
| title_full_unstemmed | Contemporary advertising William F. Arens |
| title_short | Contemporary advertising |
| title_sort | contemporary advertising |
| topic | Publicidad Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicidad Advertising Werbung Einführung |
| work_keys_str_mv | AT arenswilliamf contemporaryadvertising |