APA (7th ed.) Citation

Arens, W. F. (2004). Contemporary advertising (10. ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Arens, William F. Contemporary Advertising. 10. ed. Boston [u.a.]: McGraw-Hill/Irwin, 2004.

MLA (9th ed.) Citation

Arens, William F. Contemporary Advertising. 10. ed. McGraw-Hill/Irwin, 2004.