Marketing research:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Houghton Mifflin
2007
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XXII, 638 S. Ill., graph. Darst. |
| ISBN: | 9780618660643 061866064X 9780618660636 0618660631 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV019606183 | ||
| 003 | DE-604 | ||
| 005 | 20080530 | ||
| 007 | t | ||
| 008 | 041124s2007 ad|| |||| 00||| eng d | ||
| 020 | |a 9780618660643 |9 978-0-618-66064-3 | ||
| 020 | |a 061866064X |9 0-618-66064-X | ||
| 020 | |a 9780618660636 |9 978-0-618-66063-6 | ||
| 020 | |a 0618660631 |9 0-618-66063-1 | ||
| 035 | |a (OCoLC)67360787 | ||
| 035 | |a (DE-599)GBV510764002 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 | ||
| 050 | 0 | |a HF5415.2 | |
| 082 | 0 | |a 658.8/3 |2 22 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Parasuraman, A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing research |c A. Parasuraman ; Dhruv Grewal ; R. Krishnan |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b Houghton Mifflin |c 2007 | |
| 300 | |a XXII, 638 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Grewal, Dhruv |e Verfasser |4 aut | |
| 700 | 1 | |a Krishnan, Ramayya |e Verfasser |0 (DE-588)131426133 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-012936004 | ||
Datensatz im Suchindex
| _version_ | 1804132963691003904 |
|---|---|
| any_adam_object | |
| author | Parasuraman, A. Grewal, Dhruv Krishnan, Ramayya |
| author_GND | (DE-588)131426133 |
| author_facet | Parasuraman, A. Grewal, Dhruv Krishnan, Ramayya |
| author_role | aut aut aut |
| author_sort | Parasuraman, A. |
| author_variant | a p ap d g dg r k rk |
| building | Verbundindex |
| bvnumber | BV019606183 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)67360787 (DE-599)GBV510764002 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01282nam a2200409 c 4500</leader><controlfield tag="001">BV019606183</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20080530 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">041124s2007 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780618660643</subfield><subfield code="9">978-0-618-66064-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">061866064X</subfield><subfield code="9">0-618-66064-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780618660636</subfield><subfield code="9">978-0-618-66063-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0618660631</subfield><subfield code="9">0-618-66063-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)67360787</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBV510764002</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/3</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Parasuraman, A.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing research</subfield><subfield code="c">A. Parasuraman ; Dhruv Grewal ; R. Krishnan</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston [u.a.]</subfield><subfield code="b">Houghton Mifflin</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXII, 638 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Grewal, Dhruv</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Krishnan, Ramayya</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)131426133</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-012936004</subfield></datafield></record></collection> |
| id | DE-604.BV019606183 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:01:10Z |
| institution | BVB |
| isbn | 9780618660643 061866064X 9780618660636 0618660631 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012936004 |
| oclc_num | 67360787 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XXII, 638 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Houghton Mifflin |
| record_format | marc |
| spelling | Parasuraman, A. Verfasser aut Marketing research A. Parasuraman ; Dhruv Grewal ; R. Krishnan 2. ed. Boston [u.a.] Houghton Mifflin 2007 XXII, 638 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Grewal, Dhruv Verfasser aut Krishnan, Ramayya Verfasser (DE-588)131426133 aut |
| spellingShingle | Parasuraman, A. Grewal, Dhruv Krishnan, Ramayya Marketing research Marketing research Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 |
| title | Marketing research |
| title_auth | Marketing research |
| title_exact_search | Marketing research |
| title_full | Marketing research A. Parasuraman ; Dhruv Grewal ; R. Krishnan |
| title_fullStr | Marketing research A. Parasuraman ; Dhruv Grewal ; R. Krishnan |
| title_full_unstemmed | Marketing research A. Parasuraman ; Dhruv Grewal ; R. Krishnan |
| title_short | Marketing research |
| title_sort | marketing research |
| topic | Marketing research Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing research Marktforschung |
| work_keys_str_mv | AT parasuramana marketingresearch AT grewaldhruv marketingresearch AT krishnanramayya marketingresearch |