Analysis for marketing planning:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill/Irvin
2005
|
| Ausgabe: | 6. ed. |
| Schriftenreihe: | McGraw-Hill/Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | Includes index |
| Beschreibung: | XII, 256 p. graph. Darst. |
| ISBN: | 0072865962 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV019593414 | ||
| 003 | DE-604 | ||
| 005 | 20150203 | ||
| 007 | t | ||
| 008 | 041118s2005 xxud||| |||| 00||| eng d | ||
| 010 | |a 2004053843 | ||
| 020 | |a 0072865962 |c alk. paper |9 0-07-286596-2 | ||
| 035 | |a (OCoLC)55657698 | ||
| 035 | |a (DE-599)BVBBV019593414 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-19 |a DE-188 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8/02 |2 22 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Lehmann, Donald R. |d 1944- |e Verfasser |0 (DE-588)135641780 |4 aut | |
| 245 | 1 | 0 | |a Analysis for marketing planning |c Donald R. Lehmann ; Russell S. Winer |
| 250 | |a 6. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b McGraw-Hill/Irvin |c 2005 | |
| 300 | |a XII, 256 p. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 500 | |a Includes index | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Strategische planning |2 gtt | |
| 650 | 4 | |a aMarketing |a zUnited States |a xManagement | |
| 650 | 0 | 7 | |a Konkurrenzanalyse |0 (DE-588)4165039-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktanalyse |0 (DE-588)4037624-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Planung |0 (DE-588)4046235-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a Konkurrenzanalyse |0 (DE-588)4165039-6 |D s |
| 689 | 0 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |5 DE-188 | |
| 689 | 1 | 0 | |a Marktanalyse |0 (DE-588)4037624-2 |D s |
| 689 | 1 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 1 | |5 DE-188 | |
| 689 | 2 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 2 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 2 | 2 | |a Planung |0 (DE-588)4046235-3 |D s |
| 689 | 2 | |8 1\p |5 DE-604 | |
| 689 | 3 | 0 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 3 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Winer, Russell S. |d 1951- |e Verfasser |0 (DE-588)138781354 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-012930086 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804132955136720896 |
|---|---|
| any_adam_object | |
| author | Lehmann, Donald R. 1944- Winer, Russell S. 1951- |
| author_GND | (DE-588)135641780 (DE-588)138781354 |
| author_facet | Lehmann, Donald R. 1944- Winer, Russell S. 1951- |
| author_role | aut aut |
| author_sort | Lehmann, Donald R. 1944- |
| author_variant | d r l dr drl r s w rs rsw |
| building | Verbundindex |
| bvnumber | BV019593414 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)55657698 (DE-599)BVBBV019593414 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02357nam a2200649zc 4500</leader><controlfield tag="001">BV019593414</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150203 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">041118s2005 xxud||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2004053843</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0072865962</subfield><subfield code="c">alk. paper</subfield><subfield code="9">0-07-286596-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)55657698</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV019593414</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lehmann, Donald R.</subfield><subfield code="d">1944-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)135641780</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Analysis for marketing planning</subfield><subfield code="c">Donald R. Lehmann ; Russell S. Winer</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">6. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston [u.a.]</subfield><subfield code="b">McGraw-Hill/Irvin</subfield><subfield code="c">2005</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 256 p.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">McGraw-Hill/Irwin series in marketing</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Strategische planning</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">aMarketing</subfield><subfield code="a">zUnited States</subfield><subfield code="a">xManagement</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Konkurrenzanalyse</subfield><subfield code="0">(DE-588)4165039-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktanalyse</subfield><subfield code="0">(DE-588)4037624-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Planung</subfield><subfield code="0">(DE-588)4046235-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Konkurrenzanalyse</subfield><subfield code="0">(DE-588)4165039-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marktanalyse</subfield><subfield code="0">(DE-588)4037624-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="2"><subfield code="a">Planung</subfield><subfield code="0">(DE-588)4046235-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Winer, Russell S.</subfield><subfield code="d">1951-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)138781354</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-012930086</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV019593414 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:01:02Z |
| institution | BVB |
| isbn | 0072865962 |
| language | English |
| lccn | 2004053843 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012930086 |
| oclc_num | 55657698 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-188 |
| physical | XII, 256 p. graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | McGraw-Hill/Irvin |
| record_format | marc |
| series2 | McGraw-Hill/Irwin series in marketing |
| spelling | Lehmann, Donald R. 1944- Verfasser (DE-588)135641780 aut Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer 6. ed. Boston [u.a.] McGraw-Hill/Irvin 2005 XII, 256 p. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Includes index Marketing gtt Strategische planning gtt aMarketing zUnited States xManagement Konkurrenzanalyse (DE-588)4165039-6 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Planung (DE-588)4046235-3 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Konkurrenzanalyse (DE-588)4165039-6 s Marketingstrategie (DE-588)4120697-6 s DE-188 Marktanalyse (DE-588)4037624-2 s USA (DE-588)4078704-7 g Marketing (DE-588)4037589-4 s Planung (DE-588)4046235-3 s 1\p DE-604 Management (DE-588)4037278-9 s 2\p DE-604 Winer, Russell S. 1951- Verfasser (DE-588)138781354 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lehmann, Donald R. 1944- Winer, Russell S. 1951- Analysis for marketing planning Marketing gtt Strategische planning gtt aMarketing zUnited States xManagement Konkurrenzanalyse (DE-588)4165039-6 gnd Marktanalyse (DE-588)4037624-2 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Planung (DE-588)4046235-3 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4165039-6 (DE-588)4037624-2 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4046235-3 (DE-588)4037278-9 (DE-588)4078704-7 |
| title | Analysis for marketing planning |
| title_auth | Analysis for marketing planning |
| title_exact_search | Analysis for marketing planning |
| title_full | Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer |
| title_fullStr | Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer |
| title_full_unstemmed | Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer |
| title_short | Analysis for marketing planning |
| title_sort | analysis for marketing planning |
| topic | Marketing gtt Strategische planning gtt aMarketing zUnited States xManagement Konkurrenzanalyse (DE-588)4165039-6 gnd Marktanalyse (DE-588)4037624-2 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Planung (DE-588)4046235-3 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Marketing Strategische planning aMarketing zUnited States xManagement Konkurrenzanalyse Marktanalyse Marketingstrategie Planung Management USA |
| work_keys_str_mv | AT lehmanndonaldr analysisformarketingplanning AT winerrussells analysisformarketingplanning |