Marketing: a complete guide in pictures
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam [u.a.]
Elsevier Butterworth-Heinemann
2004
|
| Edition: | 2. ed. |
| Subjects: | |
| Item Description: | 1. Aufl. u.d.T.: McDonald, Malcolm: The marketing plan |
| Physical Description: | 160 S. zahlr. Ill., graph. Darst. |
| ISBN: | 0750661984 |
Staff View
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| genre_facet | Einführung |
| id | DE-604.BV019589295 |
| illustrated | Illustrated |
| indexdate | 2025-02-11T07:00:11Z |
| institution | BVB |
| isbn | 0750661984 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012926087 |
| oclc_num | 56477660 |
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| owner | DE-1102 DE-M347 |
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| physical | 160 S. zahlr. Ill., graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
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| publisher | Elsevier Butterworth-Heinemann |
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| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Marketing a complete guide in pictures Malcolm McDonald and Peter Morris 2. ed. Amsterdam [u.a.] Elsevier Butterworth-Heinemann 2004 160 S. zahlr. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier 1. Aufl. u.d.T.: McDonald, Malcolm: The marketing plan Marketing - Gestion Marketing - Planification Marketing Management Marketing Planning Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingkonzept (DE-588)4120696-4 s Morris, Peter Verfasser aut |
| spellingShingle | McDonald, Malcolm 1938- Morris, Peter Marketing a complete guide in pictures Marketing - Gestion Marketing - Planification Marketing Management Marketing Planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingkonzept (DE-588)4120696-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4120696-4 (DE-588)4151278-9 |
| title | Marketing a complete guide in pictures |
| title_auth | Marketing a complete guide in pictures |
| title_exact_search | Marketing a complete guide in pictures |
| title_full | Marketing a complete guide in pictures Malcolm McDonald and Peter Morris |
| title_fullStr | Marketing a complete guide in pictures Malcolm McDonald and Peter Morris |
| title_full_unstemmed | Marketing a complete guide in pictures Malcolm McDonald and Peter Morris |
| title_short | Marketing |
| title_sort | marketing a complete guide in pictures |
| title_sub | a complete guide in pictures |
| topic | Marketing - Gestion Marketing - Planification Marketing Management Marketing Planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingkonzept (DE-588)4120696-4 gnd |
| topic_facet | Marketing - Gestion Marketing - Planification Marketing Management Marketing Planning Marketing Strategisches Management Marketingkonzept Einführung |
| work_keys_str_mv | AT mcdonaldmalcolm marketingacompleteguideinpictures AT morrispeter marketingacompleteguideinpictures |