Marketing: a complete guide in pictures
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier Butterworth-Heinemann
2004
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | 1. Aufl. u.d.T.: McDonald, Malcolm: The marketing plan |
| Beschreibung: | 160 S. zahlr. Ill., graph. Darst. |
| ISBN: | 0750661984 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV019589295 | ||
| 003 | DE-604 | ||
| 005 | 20080205 | ||
| 007 | t | ||
| 008 | 041116s2004 ad|| |||| 00||| eng d | ||
| 020 | |a 0750661984 |9 0-7506-6198-4 | ||
| 035 | |a (OCoLC)56477660 | ||
| 035 | |a (DE-599)BVBBV019589295 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1102 |a DE-1049 |a DE-M347 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.802 |2 22 | |
| 084 | |a QP 612 |0 (DE-625)141909: |2 rvk | ||
| 100 | 1 | |a McDonald, Malcolm |d 1938- |e Verfasser |0 (DE-588)118107585 |4 aut | |
| 245 | 1 | 0 | |a Marketing |b a complete guide in pictures |c Malcolm McDonald and Peter Morris |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier Butterworth-Heinemann |c 2004 | |
| 300 | |a 160 S. |b zahlr. Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a 1. Aufl. u.d.T.: McDonald, Malcolm: The marketing plan | ||
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 4 | |a Marketing - Planification | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Planning | |
| 650 | 0 | 7 | |a Marketingkonzept |0 (DE-588)4120696-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingkonzept |0 (DE-588)4120696-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Morris, Peter |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-012926087 | ||
Datensatz im Suchindex
| _version_ | 1804132949007794177 |
|---|---|
| any_adam_object | |
| author | McDonald, Malcolm 1938- Morris, Peter |
| author_GND | (DE-588)118107585 |
| author_facet | McDonald, Malcolm 1938- Morris, Peter |
| author_role | aut aut |
| author_sort | McDonald, Malcolm 1938- |
| author_variant | m m mm p m pm |
| building | Verbundindex |
| bvnumber | BV019589295 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)56477660 (DE-599)BVBBV019589295 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01674nam a2200481 c 4500</leader><controlfield tag="001">BV019589295</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20080205 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">041116s2004 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0750661984</subfield><subfield code="9">0-7506-6198-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)56477660</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV019589295</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1102</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-M347</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.802</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">McDonald, Malcolm</subfield><subfield code="d">1938-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)118107585</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="b">a complete guide in pictures</subfield><subfield code="c">Malcolm McDonald and Peter Morris</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Amsterdam [u.a.]</subfield><subfield code="b">Elsevier Butterworth-Heinemann</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">160 S.</subfield><subfield code="b">zahlr. Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">1. Aufl. u.d.T.: McDonald, Malcolm: The marketing plan</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Planification</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Planning</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Morris, Peter</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-012926087</subfield></datafield></record></collection> |
| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV019589295 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:00:56Z |
| institution | BVB |
| isbn | 0750661984 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012926087 |
| oclc_num | 56477660 |
| open_access_boolean | |
| owner | DE-1102 DE-1049 DE-M347 |
| owner_facet | DE-1102 DE-1049 DE-M347 |
| physical | 160 S. zahlr. Ill., graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Elsevier Butterworth-Heinemann |
| record_format | marc |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Marketing a complete guide in pictures Malcolm McDonald and Peter Morris 2. ed. Amsterdam [u.a.] Elsevier Butterworth-Heinemann 2004 160 S. zahlr. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier 1. Aufl. u.d.T.: McDonald, Malcolm: The marketing plan Marketing - Gestion Marketing - Planification Marketing Management Marketing Planning Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingkonzept (DE-588)4120696-4 s Morris, Peter Verfasser aut |
| spellingShingle | McDonald, Malcolm 1938- Morris, Peter Marketing a complete guide in pictures Marketing - Gestion Marketing - Planification Marketing Management Marketing Planning Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4120696-4 (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4151278-9 |
| title | Marketing a complete guide in pictures |
| title_auth | Marketing a complete guide in pictures |
| title_exact_search | Marketing a complete guide in pictures |
| title_full | Marketing a complete guide in pictures Malcolm McDonald and Peter Morris |
| title_fullStr | Marketing a complete guide in pictures Malcolm McDonald and Peter Morris |
| title_full_unstemmed | Marketing a complete guide in pictures Malcolm McDonald and Peter Morris |
| title_short | Marketing |
| title_sort | marketing a complete guide in pictures |
| title_sub | a complete guide in pictures |
| topic | Marketing - Gestion Marketing - Planification Marketing Management Marketing Planning Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing - Gestion Marketing - Planification Marketing Management Marketing Planning Marketingkonzept Marketing Strategisches Management Einführung |
| work_keys_str_mv | AT mcdonaldmalcolm marketingacompleteguideinpictures AT morrispeter marketingacompleteguideinpictures |