Marketing als Managementprozess: Grundlagen und Fallstudien
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Zürich
Versus
2004
|
| Schlagworte: | |
| Beschreibung: | 192 S. Ill., graph. Darst. |
| ISBN: | 3039090216 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV019589068 | ||
| 003 | DE-604 | ||
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| 008 | 041116s2004 ad|| |||| 00||| ger d | ||
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| 100 | 1 | |a Bruhn, Manfred |d 1949- |e Verfasser |0 (DE-588)115483896 |4 aut | |
| 245 | 1 | 0 | |a Marketing als Managementprozess |b Grundlagen und Fallstudien |c Manfred Bruhn ; Silke Michalski |
| 264 | 1 | |a Zürich |b Versus |c 2004 | |
| 300 | |a 192 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | 2 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | |C b |5 DE-604 | |
| 700 | 1 | |a Boenigk, Silke |d 1967- |e Verfasser |0 (DE-588)123656265 |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1805073936491216896 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Bruhn, Manfred 1949- Boenigk, Silke 1967- |
| author_GND | (DE-588)115483896 (DE-588)123656265 |
| author_facet | Bruhn, Manfred 1949- Boenigk, Silke 1967- |
| author_role | aut aut |
| author_sort | Bruhn, Manfred 1949- |
| author_variant | m b mb s b sb |
| building | Verbundindex |
| bvnumber | BV019589068 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)76521777 (DE-599)BVBBV019589068 |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV019589068 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T05:17:32Z |
| institution | BVB |
| isbn | 3039090216 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012925879 |
| oclc_num | 76521777 |
| open_access_boolean | |
| owner | DE-1050 DE-N2 DE-739 DE-1051 DE-1102 DE-573 DE-634 DE-2070s |
| owner_facet | DE-1050 DE-N2 DE-739 DE-1051 DE-1102 DE-573 DE-634 DE-2070s |
| physical | 192 S. Ill., graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Versus |
| record_format | marc |
| spelling | Bruhn, Manfred 1949- Verfasser (DE-588)115483896 aut Marketing als Managementprozess Grundlagen und Fallstudien Manfred Bruhn ; Silke Michalski Zürich Versus 2004 192 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 b DE-604 Boenigk, Silke 1967- Verfasser (DE-588)123656265 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bruhn, Manfred 1949- Boenigk, Silke 1967- Marketing als Managementprozess Grundlagen und Fallstudien Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4124261-0 |
| title | Marketing als Managementprozess Grundlagen und Fallstudien |
| title_auth | Marketing als Managementprozess Grundlagen und Fallstudien |
| title_exact_search | Marketing als Managementprozess Grundlagen und Fallstudien |
| title_full | Marketing als Managementprozess Grundlagen und Fallstudien Manfred Bruhn ; Silke Michalski |
| title_fullStr | Marketing als Managementprozess Grundlagen und Fallstudien Manfred Bruhn ; Silke Michalski |
| title_full_unstemmed | Marketing als Managementprozess Grundlagen und Fallstudien Manfred Bruhn ; Silke Michalski |
| title_short | Marketing als Managementprozess |
| title_sort | marketing als managementprozess grundlagen und fallstudien |
| title_sub | Grundlagen und Fallstudien |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Marketingmanagement Strategisches Management |
| work_keys_str_mv | AT bruhnmanfred marketingalsmanagementprozessgrundlagenundfallstudien AT boenigksilke marketingalsmanagementprozessgrundlagenundfallstudien |