Brandscendence: three essential elements of enduring brands
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, IL
Dearborn Trade Pub.
2004
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Beschreibung: | Includes index. |
| Beschreibung: | viii, 247 p. ill. 24 cm |
| ISBN: | 0793183030 |
Internformat
MARC
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| 100 | 1 | |a Clark, Kevin A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brandscendence |b three essential elements of enduring brands |c Kevin A. Clark |
| 264 | 1 | |a Chicago, IL |b Dearborn Trade Pub. |c 2004 | |
| 300 | |a viii, 247 p. |b ill. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 650 | 4 | |a Produits de marque | |
| 650 | 4 | |a Produits de marque - Gestion | |
| 650 | 4 | |a Produits de marque - Évaluation | |
| 650 | 4 | |a aBrand name products | |
| 650 | 4 | |a aBrand name products |a xManagement | |
| 650 | 4 | |a aBrand name products |a xValuation |a xManagement | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip0416/2004006707.html |3 Table of contents | |
| 856 | 4 | 2 | |m SWB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012924518&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-012924518 | ||
Datensatz im Suchindex
| _version_ | 1804132946718752768 |
|---|---|
| adam_text | BRANDSCEN ENCE
THREE ESSENTIAL
ELEMENTS
OFENDURING
BRANDS
KEVIN
A.
CLARK
DEARBORN
TRADE
PUBLISHING
AKAPLAN
PROFESSIONAL
COMPANY
ICONTENTS
FOREWORD XI
PREFACE
XIII
ACKNOWLEDGMENTS
XVII
PART
ONE
DISCOVERING
BRANDSCENDENCPM
(RELEVANCE
+
CONTEXT)
X
MUTUAL
BENEFIT
I.
THREE
KEYELEMENTS
FOR
THE
JOURNEY
TO
BRANDSCENDENCE
3
2.
STAGES
OFBRANDSCENDENCE
I3
3.
ICAN
FEEL
IT:RELEVANCE
AND
ENDURING
BRAND
VALUES
23
4.
FOREVER
YOUNG:
LEVERAGING
CONTEXT
37
5.
WE
TRUST
EACH
OTHER:
MUTUAL
BENEFIT
OVER
TIME
47
6.
INCRISIS,
CULTURE
ISDESTINY
57
PART
TWO
EXPERIENCING
BRANDSCENDENCE
7.
SENSING
RELEVANCE:
THE
POWER
OFPERCEPTION
69
8.
STATING
RELEVANCE:
WHAT S
INANAME?
85
9.
CREATING
CONTEXT
AND
INTEGRATING
EXPERIENCE
97
10.BRAND
HOLONS
109
PART
THREE
BRANDSCENDENCE
INACTION
II.
TAKE
MEAWAY:TRAVEL
AND
TRANSPORTATION
121
12.FINEWINE
TO
FAST
FOODS
I33
IX
X CONTENTS
13. ENTERTAINMENT
AND
ENDURANCE
145
14.
BECOMING
THE
CATEGORY
153
15.
BUSINESS-TO-BUSINESS
BRANDS
159
PART
FOUR
THE
NEXT
STAGE
16.
BRANDNEXT
*
167
17.
BRANDSCENDENCE
INTHE
NONCOMMERCIAL
WORLD
183
18.
BRAND
YOU
191
APPENDIX
A
THEIBMTHINKSTRATEGY:MELDINGBUSINESSSTRATEGYAND
BRANDING
195
APPENDIX
B
SEEINGRELEVANCE:LISTENINGANDLEADINGINUSER-CENTERED
DESIGN
205
APPENDIX
C
PUTTINGTHEBRANDANDBRANDINGINCONTEXT:CUSTOMER
EQUITY
MARKETING
METRICS
215
APPENDIX
D
THECOMMUNICATIONS
MODEL
FORMEMES
225
NOTES
227
INDEX
239
|
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T20:00:54Z |
| institution | BVB |
| isbn | 0793183030 |
| language | English |
| lccn | 2004006707 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012924518 |
| oclc_num | 54817462 |
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| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | viii, 247 p. ill. 24 cm |
| publishDate | 2004 |
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| spelling | Clark, Kevin A. Verfasser aut Brandscendence three essential elements of enduring brands Kevin A. Clark Chicago, IL Dearborn Trade Pub. 2004 viii, 247 p. ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes index. Produits de marque Produits de marque - Gestion Produits de marque - Évaluation aBrand name products aBrand name products xManagement aBrand name products xValuation xManagement http://www.loc.gov/catdir/toc/ecip0416/2004006707.html Table of contents SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012924518&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Clark, Kevin A. Brandscendence three essential elements of enduring brands Produits de marque Produits de marque - Gestion Produits de marque - Évaluation aBrand name products aBrand name products xManagement aBrand name products xValuation xManagement |
| title | Brandscendence three essential elements of enduring brands |
| title_auth | Brandscendence three essential elements of enduring brands |
| title_exact_search | Brandscendence three essential elements of enduring brands |
| title_full | Brandscendence three essential elements of enduring brands Kevin A. Clark |
| title_fullStr | Brandscendence three essential elements of enduring brands Kevin A. Clark |
| title_full_unstemmed | Brandscendence three essential elements of enduring brands Kevin A. Clark |
| title_short | Brandscendence |
| title_sort | brandscendence three essential elements of enduring brands |
| title_sub | three essential elements of enduring brands |
| topic | Produits de marque Produits de marque - Gestion Produits de marque - Évaluation aBrand name products aBrand name products xManagement aBrand name products xValuation xManagement |
| topic_facet | Produits de marque Produits de marque - Gestion Produits de marque - Évaluation aBrand name products aBrand name products xManagement aBrand name products xValuation xManagement |
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