APA-Zitierstil (7. Ausg.)

McDonald, M., & Dunbar, I. (2004). Market segmentation: How to do it, how to profit from it ([3. ed.], 1. publ.). Elsevier Butterworth-Heinemann.

Chicago-Zitierstil (17. Ausg.)

McDonald, Malcolm, und Ian Dunbar. Market Segmentation: How to Do It, How to Profit from It. [3. ed.], 1. publ. Amsterdam [u.a.]: Elsevier Butterworth-Heinemann, 2004.

MLA-Zitierstil (9. Ausg.)

McDonald, Malcolm, und Ian Dunbar. Market Segmentation: How to Do It, How to Profit from It. [3. ed.], 1. publ. Elsevier Butterworth-Heinemann, 2004.