Market segmentation: how to do it, how to profit from it
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier Butterworth-Heinemann
2004
|
| Ausgabe: | [3. ed.], 1. publ. |
| Schlagworte: | |
| Beschreibung: | XXV, 465 S. graph. Darst. |
| ISBN: | 0750659815 |
Internformat
MARC
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| 008 | 041115s2004 d||| |||| 00||| eng d | ||
| 020 | |a 0750659815 |9 0-7506-5981-5 | ||
| 035 | |a (OCoLC)57008314 | ||
| 035 | |a (DE-599)BVBBV019587479 | ||
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| 100 | 1 | |a McDonald, Malcolm |d 1938- |e Verfasser |0 (DE-588)118107585 |4 aut | |
| 245 | 1 | 0 | |a Market segmentation |b how to do it, how to profit from it |c Malcolm McDonald and Ian Dunbar |
| 250 | |a [3. ed.], 1. publ. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier Butterworth-Heinemann |c 2004 | |
| 300 | |a XXV, 465 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Segmentation du marché | |
| 650 | 4 | |a Market segmentation | |
| 650 | 0 | 7 | |a Marktsegmentierung |0 (DE-588)4037644-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marktsegmentierung |0 (DE-588)4037644-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Dunbar, Ian |e Verfasser |4 aut | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | McDonald, Malcolm 1938- Dunbar, Ian |
| author_GND | (DE-588)118107585 |
| author_facet | McDonald, Malcolm 1938- Dunbar, Ian |
| author_role | aut aut |
| author_sort | McDonald, Malcolm 1938- |
| author_variant | m m mm i d id |
| building | Verbundindex |
| bvnumber | BV019587479 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.127 |
| callnumber-search | HF5415.127 |
| callnumber-sort | HF 45415.127 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)57008314 (DE-599)BVBBV019587479 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | [3. ed.], 1. publ. |
| format | Book |
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| id | DE-604.BV019587479 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:00:54Z |
| institution | BVB |
| isbn | 0750659815 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012924316 |
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| physical | XXV, 465 S. graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Elsevier Butterworth-Heinemann |
| record_format | marc |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Market segmentation how to do it, how to profit from it Malcolm McDonald and Ian Dunbar [3. ed.], 1. publ. Amsterdam [u.a.] Elsevier Butterworth-Heinemann 2004 XXV, 465 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Segmentation du marché Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 s DE-604 Dunbar, Ian Verfasser aut |
| spellingShingle | McDonald, Malcolm 1938- Dunbar, Ian Market segmentation how to do it, how to profit from it Segmentation du marché Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4037644-8 |
| title | Market segmentation how to do it, how to profit from it |
| title_auth | Market segmentation how to do it, how to profit from it |
| title_exact_search | Market segmentation how to do it, how to profit from it |
| title_full | Market segmentation how to do it, how to profit from it Malcolm McDonald and Ian Dunbar |
| title_fullStr | Market segmentation how to do it, how to profit from it Malcolm McDonald and Ian Dunbar |
| title_full_unstemmed | Market segmentation how to do it, how to profit from it Malcolm McDonald and Ian Dunbar |
| title_short | Market segmentation |
| title_sort | market segmentation how to do it how to profit from it |
| title_sub | how to do it, how to profit from it |
| topic | Segmentation du marché Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | Segmentation du marché Market segmentation Marktsegmentierung |
| work_keys_str_mv | AT mcdonaldmalcolm marketsegmentationhowtodoithowtoprofitfromit AT dunbarian marketsegmentationhowtodoithowtoprofitfromit |