Big in Asia: 25 strategies for business success

"This is a completely revised and updated edition with coverage of relevant developments, including the SARS crisis and the crackdown on CD and VCD piracy. Big in Asia combines management school theory with the grit of Asian corporate realities in a single volume and is the essential guide for...

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Bibliographische Detailangaben
1. Verfasser: Backman, Michael (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: New York, NY Palgrave Macmillan 2004
Ausgabe:1. publ.
Schlagworte:
Zusammenfassung:"This is a completely revised and updated edition with coverage of relevant developments, including the SARS crisis and the crackdown on CD and VCD piracy. Big in Asia combines management school theory with the grit of Asian corporate realities in a single volume and is the essential guide for companies who want to make it Big in Asia."--BOOK JACKET.
Beschreibung:XII, 340S.
ISBN:1403933154

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