Strategic communication in the HIV, AIDS epidemic:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New Delhi [u.a.]
SAGE Publ.
2004
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 351 S. Ill. |
| ISBN: | 8178293242 8178293250 0761932070 0761932089 |
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| 245 | 1 | 0 | |a Strategic communication in the HIV, AIDS epidemic |c Neill McKee ; Jane T. Bertrand ; Antje Becker-Benton |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New Delhi [u.a.] |b SAGE Publ. |c 2004 | |
| 300 | |a 351 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Communication en médecine | |
| 650 | 7 | |a Gezondheidsvoorlichting en -opvoeding |2 gtt | |
| 650 | 4 | |a Habitudes sanitaires | |
| 650 | 7 | |a Preventie |2 gtt | |
| 650 | 4 | |a Sida - Prévention | |
| 650 | 4 | |a Éducation sanitaire | |
| 650 | 4 | |a AIDS (Disease) |x Prevention | |
| 650 | 4 | |a Acquired Immunodeficiency Syndrome |x prevention & control | |
| 650 | 4 | |a Communication | |
| 650 | 4 | |a Communication in medicine | |
| 650 | 4 | |a Health Behavior | |
| 650 | 4 | |a Health Education | |
| 650 | 4 | |a Health behavior | |
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Datensatz im Suchindex
| _version_ | 1804132900629643264 |
|---|---|
| adam_text | Contents List of Boxes 9
List of Figures 11
List of Plates 13
Abbreviations 15
Acknowledgments 19
Chapter 1: The Challenge of Combating HIV/AIDS 23
The Complex Challenge 23
Global Responses 24
Strategic Communication: An Essential Ingredient 26
Audience for this Book 27
Organization of this Book 28
Chapter 2: Strategic Communication in the Fight Against HIV/AIDS 30
The Challenge 30
Elements of Strategic Communication 31
A Paradigm Shift from Behavior Change to Social Change 41
Conclusion 53
Chapter 3: Communication for Social and Behavioral Change 55
Advocacy to Strengthen Political Commitment 55
Case Study: Application of the AIDS Impact Model in Cambodia 63
Social Mobilization to Bolster the National Response 65
Case Study: Stop AIDS, Love Life in Ghana 73
Interventions to Strengthen Community Responses 76
Case Study: Mobilizing Traditional Networks in Guinea 85
Promoting a Balanced Approach to Prevention Messages: The ABCs 88
of Safer Sexual Practices
Case Study: Communicating Safer Sex in Zambia 99
Communication to Reduce Stigma 101
Case Study: Brief Examples of Disclosure and Compassion in Africa 107
6 Strategic Communication in the HIV/AIDS Epidemic _^_
Chapter 4: Reaching Special Audiences 110
Preventing HIV Infection in Young People 110
Case Study: Communication for Social Norm Change in Adolescent Reproductive 121
Health in Bangladesh
Focusing on Gender: Reaching Women and Girls, Men and Boys 122
Case Study: Sara: A Role Model for African Girls as they Face HIV/AIDS 133
Case Study: Involving Boys in Zambia: The Chikomeni Youth Camp 135
Sex Workers: Shifting the Balance of Power 138
Case Study: SHAKTI Project of Bangladesh 147
Reaching Men Who Have Sex with Men 148
Case Study: Naz Foundation Trust of India 156
Prevention and Injecting Drug Users 158
Case Study: IDUs in New Delhi, India 163
Reaching Mobile Populations 165
Case Study: The Lesedi Project Among South African Miners 171
Case Study: Tea Parlors for Truckers in India 172
HIV/AIDS in Conflicts and Emergency Situations 174
Case Study: Health of Adolescent Refugees Project (HARP) 180
Chapter 5: Communication for Health and Social Services 183
HIV/AIDS and Services: An Overview 183
Case Study: The Ugandan Yellow Star Program 191
Increasing Use of Voluntary Counseling and Testing (VCT) 193
Case Study: New Start in Zimbabwe 204
Prevention of Mother to Child Transmission 206
Case Study: Expansion ofPMTCT in Thailand 216
The Role of Communication in Anti Retroviral Therapy 217
Case Study: Going to Scale with Anti Retroviral Therapy in Brazil 225
Improving the Quality of Life of People Living with HIV and AIDS 228
Case Study: The Commuter AIDS Information Project, South Africa 233
Case Study: Orphans and Other Vulnerable Children in Malawi 235
Chapter 6: Selected Strategic Approaches 238
Using Entertainment Education for HIV/AIDS Prevention 238
Case Study: The BBC Entertainment Education Program in India 248
Peer Education 252
Case Study: Peer Education Among Factory Workers in Thailand 259
Case Study: Peer Educators at Mumias Sugar Company in Kenya 262
Telephone Hotlines 263
Case Study: The South Africa AIDS Hotline 268
Using Information Communication Technologies (ICTs) 271
Case Study: Setting Up an Electronic AIDS Network in South East Asia 282
Contents 7
Chapter 7: Present and Future Challenges for Communicators 285
Comprehensive Approaches to Prevention, Including the ABCs 285
Addressing Stigma 288
New Findings on STIs and HIV 290
Biology, Culture, and Risk 291
Risk, Behavior, and Technology 294
Public Health and Human Rights 296
Conclusion 299
Appendix: Resources to Keep Communication Specialists Updated 300
Bibliography 312
Index 333
About the Authors 350
List of Boxes 2 1 Types of Research Needed to Guide Decision making 35
2 2 Factors Influencing the Choice of Communication Channels 39
2 3 P Process (revised)—Steps in Strategic Communication 49
2 4 Participation Analysis—Potential Actors for Advocacy and BCC 50
2 5 Participants in Program for Female Sex Workers (FSWs), Maharashtra, India 51
3 1 HIV/AIDS Communication Planning in Maharashtra, India 69
3 2 Ladder of Empowerment 79
3 3 The Community Action Cycle 80
3 4 The Journey of Hope 82
3 5 Additional Community Based Tools 83
3 6 The Role of the ABCs in Reducing HIV Rates in Uganda 91
3 7 Lessons from Success in Uganda and Thailand 92
3 8 A Controversial Condom Advertisement 95
4 1 Examples for Entertainment Education 114
4 2 Elements of Successful Sexuality Education Programs 119
4 3 Tips for Success in Working with Young People 120
4 4 Men Aren t from Mars : Unlearning Machismo in Latin America 126
4 5 Stepping Stones Approach 128
4 6 Causal Factors in FSWs Vulnerability to HIV 139
4 7 The Sonagachi Project in Kolkata, India 144
4 8 Reaching Truck Drivers in India 166
4 9 Hot Spots and Risk Zones 168
5 1 The Continuum of Care in Action in India 185
5 2 VCT in Africa 194
5 3 The Benefits of VCT 195
5 4 Quality of VCT Services 199
5 5 Increasing Demand for VCT 202
5 6 VCT in India Profits from New Start, Zimbabwe 205
5 7 A Four Pronged Approach to PMTCT 207
5 8 The Importance of Infant Feeding Guidelines for PMTCT 210
5 9 Nigeria: Excellence in PMTCT Communication Planning 214
5 10 HIV/AIDS Workplace Interventions 232
10 Strategic Communication in the HIV/AIDS Epidemic 6 1 Let s Go With the Times 241
6 2 Sara Saves Her Friend 242
6 3 Soul City s Impact on Domestic Violence 242
6 4 Spin off in West Africa: Cles de la Vie 244
6 5 Regional E E Using Popular Music 246
6 6 Scriptwriting for Meena 247
6 7 Strengthening Capacity by Training Ugandan Producers on the Job 248
6 8 Targeted Recruitment of Peer Educators is Important 253
6 9 The TanZam Highway Peer Educators 256
6 10 Tips for Success in Peer Education 259
6 11 Innovative Ways to Combine Community Level E E with Mass Media: 274
A Distance Learning Radio Show in Zambia
6 12 CT based AIDS Education at the Workplace 277
6 13 Tools for Program Managers 279
6 14 Radio Presenters Browsing the Internet for Their Audiences 281
6 15 Tips for Success 281
List of Figures 2 1 The P Process for Strategic Communication Planning 32
2 2 The Stages of Health Communication 32
2 3 Steps in Developing a Behavior Change Communication Strategy 33
2 4 Behavior Development and Behavior Change in the Social and 45
Environment Context
2 5 Pathways Communication Model for HIV/AIDS 47
2 6 Revised P Process 48
3 1 Strategic Communication Components 73
3 2 Community Action Cycle 80
4 1 Model Illustrating the Interdependence of Life Skills 115
4 2 MSM Identities in India 155
4 3a Condom Used during Last Non regular Sex 166
4 3b Condom Used during Last Paid Sex 166
4 3c Sexual Intercourse with Paid Partners 166
4 3d Sexual Intercourse with Non regular Partners 166
5 1 The HIV/AIDS Continuum of Care 185
List of Plates 2 1 Adolescent participation in Bangladesh ARH design workshop. 52
(Credit: CCP)
3 1 NGOs, researchers, and media organizations developed a communication 70
plan to deal with HIV/AIDS during a week long communication planning
workshop in Maharashtra, India.
(Credit: CCP)
3 2 Stop AIDS, Love Life road shows attracted large crowds and raised HIV/AIDS 74
awareness in Ghana.
(Credit: CCP)
3 3 A traditional leader in Ghana takes part in the World AIDS Day procession 75
in support of the Stop AIDS, Love Life program, February 2001.
(Credit: CCP)
3 4 The Journey of Hope toolkit in Ghana illustrates how behavior affects the spread 82
of HIV/AIDS.
(Credit: CCP)
3 5 A comic book, Marcelline and Jojo, for Francophone Africa promotes open 108
discussion and support for PLHA.
(Credit: Projet Regional Sante Familiale et Prevention du SIDA)
4 1 Not everyone is doing it.... If your time hasn t come, don t have sex, reads an 111
HIV/AIDS poster for young people in Honduras.
(Credit: Nicaragua Comision Interagencial de Salud Reproductiva)
4 2 Comic book series on Adolescent Reproductive Health in Bangladesh dealing 123
with HIV/AIDS and many related subjects.
(Credit: AV Com/BCCP)
4 3 The Sara stories provide a role model to empower African girls to deal with 134
unwanted sexual advances.
(Credit: UNICEF)
4 4 Zambian boys at a sports camp, which combines both soccer training and 136
education in reproductive health and HIV/AIDS.
(Credit: Youth Activists Organization)
4 5 Discrete, pocket size communication materials for MSM. 152
(Credit: Humsafar Trust, Mumbai, India)
14 Strategic Communication in the HIV/AIDS Epidemic
5 1 Gold Circle Quality Teams in Togo, Cameroon, and Burkina Faso encourage 188
dialogue between clients and providers: We are here to listen to you .
(Credit: Projet Regionale Sante Familiale et Prevention du SIDA)
5 2 The first phase of Uganda s Yellow Star program stimulated active community 193
support and involvement.
(Credit: Delivery of Improved Services for Health Project)
6 1 Adolescents sing and dance at a DramAidE theater performance 241
in South Africa.
(Credit: Patrick Coleman/CCP)
6 2 Detective Vijay, a TV serial drama involving HIV/AIDS in India. 250
(Credit: BBC World Service Trust)
6 3 HIV/AIDS telephone hotline poster from Nigeria s Youth Empowerment 264
Foundation (YEF).
(Credit: YEF, CCP)
6 4 Zambia distance education by radio. 274
(Credit: Nikkie Ashley)
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| spelling | McKee, Neill Verfasser aut Strategic communication in the HIV, AIDS epidemic Neill McKee ; Jane T. Bertrand ; Antje Becker-Benton 1. publ. New Delhi [u.a.] SAGE Publ. 2004 351 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index AIDS gtt Communication en médecine Gezondheidsvoorlichting en -opvoeding gtt Habitudes sanitaires Preventie gtt Sida - Prévention Éducation sanitaire AIDS (Disease) Prevention Acquired Immunodeficiency Syndrome prevention & control Communication Communication in medicine Health Behavior Health Education Health behavior Health education Strategische Planung (DE-588)4309237-8 gnd rswk-swf HIV-Infektion (DE-588)4203852-2 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Gesundheitsförderung (DE-588)4294611-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content HIV-Infektion (DE-588)4203852-2 s Gesundheitsförderung (DE-588)4294611-6 s Strategische Planung (DE-588)4309237-8 s Kommunikation (DE-588)4031883-7 s b DE-604 Bertrand, Jane T. Verfasser aut Becker, Benton Lee Verfasser aut http://www.loc.gov/catdir/toc/ecip0413/2004001250.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012892140&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | McKee, Neill Bertrand, Jane T. Becker, Benton Lee Strategic communication in the HIV, AIDS epidemic AIDS gtt Communication en médecine Gezondheidsvoorlichting en -opvoeding gtt Habitudes sanitaires Preventie gtt Sida - Prévention Éducation sanitaire AIDS (Disease) Prevention Acquired Immunodeficiency Syndrome prevention & control Communication Communication in medicine Health Behavior Health Education Health behavior Health education Strategische Planung (DE-588)4309237-8 gnd HIV-Infektion (DE-588)4203852-2 gnd Kommunikation (DE-588)4031883-7 gnd Gesundheitsförderung (DE-588)4294611-6 gnd |
| subject_GND | (DE-588)4309237-8 (DE-588)4203852-2 (DE-588)4031883-7 (DE-588)4294611-6 (DE-588)4143413-4 |
| title | Strategic communication in the HIV, AIDS epidemic |
| title_auth | Strategic communication in the HIV, AIDS epidemic |
| title_exact_search | Strategic communication in the HIV, AIDS epidemic |
| title_full | Strategic communication in the HIV, AIDS epidemic Neill McKee ; Jane T. Bertrand ; Antje Becker-Benton |
| title_fullStr | Strategic communication in the HIV, AIDS epidemic Neill McKee ; Jane T. Bertrand ; Antje Becker-Benton |
| title_full_unstemmed | Strategic communication in the HIV, AIDS epidemic Neill McKee ; Jane T. Bertrand ; Antje Becker-Benton |
| title_short | Strategic communication in the HIV, AIDS epidemic |
| title_sort | strategic communication in the hiv aids epidemic |
| topic | AIDS gtt Communication en médecine Gezondheidsvoorlichting en -opvoeding gtt Habitudes sanitaires Preventie gtt Sida - Prévention Éducation sanitaire AIDS (Disease) Prevention Acquired Immunodeficiency Syndrome prevention & control Communication Communication in medicine Health Behavior Health Education Health behavior Health education Strategische Planung (DE-588)4309237-8 gnd HIV-Infektion (DE-588)4203852-2 gnd Kommunikation (DE-588)4031883-7 gnd Gesundheitsförderung (DE-588)4294611-6 gnd |
| topic_facet | AIDS Communication en médecine Gezondheidsvoorlichting en -opvoeding Habitudes sanitaires Preventie Sida - Prévention Éducation sanitaire AIDS (Disease) Prevention Acquired Immunodeficiency Syndrome prevention & control Communication Communication in medicine Health Behavior Health Education Health behavior Health education Strategische Planung HIV-Infektion Kommunikation Gesundheitsförderung Aufsatzsammlung |
| url | http://www.loc.gov/catdir/toc/ecip0413/2004001250.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012892140&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT mckeeneill strategiccommunicationinthehivaidsepidemic AT bertrandjanet strategiccommunicationinthehivaidsepidemic AT beckerbentonlee strategiccommunicationinthehivaidsepidemic |