Towards an integrated theory of forest products marketing: proceedings of Forest Products Marketing Seminar Hyytiälä Forest Station, January 9 12, 1994
Gespeichert in:
| Format: | Tagungsbericht Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Helsinki
Helsinki Univ. Pr.
1994
|
| Schriftenreihe: | Julkaisuja / Helsingin Yliopiston Metsäekonomian Laitoksen
1 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 208 S. |
| ISBN: | 9514566602 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV019429300 | ||
| 003 | DE-604 | ||
| 005 | 20041125 | ||
| 007 | t | ||
| 008 | 041018s1994 |||| 10||| eng d | ||
| 020 | |a 9514566602 |9 951-45-6660-2 | ||
| 035 | |a (OCoLC)246035922 | ||
| 035 | |a (DE-599)BVBBV019429300 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-M49 | ||
| 084 | |a FOR 700f |2 stub | ||
| 245 | 1 | 0 | |a Towards an integrated theory of forest products marketing |b proceedings of Forest Products Marketing Seminar Hyytiälä Forest Station, January 9 12, 1994 |c ed. by Heikki Juslin ... |
| 264 | 1 | |a Helsinki |b Helsinki Univ. Pr. |c 1994 | |
| 300 | |a 208 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Julkaisuja / Helsingin Yliopiston Metsäekonomian Laitoksen |v 1 | |
| 650 | 0 | 7 | |a Vermarktung |0 (DE-588)4121857-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Forstprodukt |0 (DE-588)4272528-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)1071861417 |a Konferenzschrift |y 1994 |z Hyytiälä |2 gnd-content | |
| 689 | 0 | 0 | |a Forstprodukt |0 (DE-588)4272528-8 |D s |
| 689 | 0 | 1 | |a Vermarktung |0 (DE-588)4121857-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Juslin, Heikki |e Sonstige |4 oth | |
| 711 | 2 | |a Forest Products Marketing Seminar |d 1994 |c Hyytiälä |j Sonstige |0 (DE-588)5349090-3 |4 oth | |
| 810 | 2 | |a Helsingin Yliopiston Metsäekonomian Laitoksen |t Julkaisuja |v 1 |w (DE-604)BV019429272 |9 1 | |
| 856 | 4 | 2 | |m Digitalisierung TU Muenchen |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012889300&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-012889300 | ||
Datensatz im Suchindex
| _version_ | 1804132896265469952 |
|---|---|
| adam_text | Contents
Contributors
v
Preface by the Editors
vii
Heikki
Justin andMiikka
Ρ
esoneri
Plenary Sessions
Environmental Issues and their Impact on Marketing Planning
3
—
North American Perspective
Jim L. Bowyer
fvture trends and challenges for marketing research in the u.s.
13
Forest Service; The Northeastern Forest Experiment Station
Example
Cynthia D. West and Louise M. Tritton
PERCEPTUAL POSITION AND CHOICE CRITERIA OF TIMBER SPECIES BY
19
UK End-Users
Stavros Kalafatis
Marketing Planning
—
Models and Practice
A Scientific Approach, theories and Models in Marketing
43
Planning
Heikki
Justin
Empirical Testing of Marketing Planning Models
55
Pasi
K. Martikainen
Critique of Empirical Testing of Marketing Planning Models
69
Robert
J.Bush
Marketing Strategy
—
Concept and Its Empirical Testing
73
Júha S. Niemelä
Critique of Marketing Strategy
—
Concept and Its
89
Empirical Testing
Paul M. Smith
Customer-Oriented Information Systems Strategies for
93
Supporting Marketing Strategies
Ritva Toivonen
Critique
of Customer Oriented Information Systems
109
Strategies for Supporting Marketing Strategies
David H. Cohen
External Information in Marketing Planning
113
Annastiina Larronmaa
Critique of External Information in Marketing Planning
131
Helena
Mäkinen
Personal Seizing
—
Models and Practice
135
Pasi Kaskinen
Personal Selling
—
Model Refinement and Future
155
Research Directions
Dorothy
A. Paun
Scenarios in Marketing Planning
161
Timo Hartikainen
Critique of Scenarios in Marketing Planning
175
Jim L. Bowyer
Demand Forecasts and Elasticities in Marketing Punning
177
Riitta Hänninen
Critique of Demand Forecasts and Elasticities in
189
Marketing Planning
David Evison
Strategy Formulation in Changing Competitive Environment
193
of the Finnish Forest Sector
Heikki Seppälä
Critique of Strategy Formulation in Changing Competitive
207
Environment of the Finnish Forest Sector
Göran
Lb nner
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV019429300 |
| classification_tum | FOR 700f |
| ctrlnum | (OCoLC)246035922 (DE-599)BVBBV019429300 |
| discipline | Forstwissenschaft |
| format | Conference Proceeding Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01718nam a2200385 cb4500</leader><controlfield tag="001">BV019429300</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20041125 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">041018s1994 |||| 10||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9514566602</subfield><subfield code="9">951-45-6660-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)246035922</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV019429300</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M49</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">FOR 700f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Towards an integrated theory of forest products marketing</subfield><subfield code="b">proceedings of Forest Products Marketing Seminar Hyytiälä Forest Station, January 9 12, 1994</subfield><subfield code="c">ed. by Heikki Juslin ...</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Helsinki</subfield><subfield code="b">Helsinki Univ. Pr.</subfield><subfield code="c">1994</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">208 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Julkaisuja / Helsingin Yliopiston Metsäekonomian Laitoksen</subfield><subfield code="v">1</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Vermarktung</subfield><subfield code="0">(DE-588)4121857-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Forstprodukt</subfield><subfield code="0">(DE-588)4272528-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)1071861417</subfield><subfield code="a">Konferenzschrift</subfield><subfield code="y">1994</subfield><subfield code="z">Hyytiälä</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Forstprodukt</subfield><subfield code="0">(DE-588)4272528-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Vermarktung</subfield><subfield code="0">(DE-588)4121857-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Juslin, Heikki</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="711" ind1="2" ind2=" "><subfield code="a">Forest Products Marketing Seminar</subfield><subfield code="d">1994</subfield><subfield code="c">Hyytiälä</subfield><subfield code="j">Sonstige</subfield><subfield code="0">(DE-588)5349090-3</subfield><subfield code="4">oth</subfield></datafield><datafield tag="810" ind1="2" ind2=" "><subfield code="a">Helsingin Yliopiston Metsäekonomian Laitoksen</subfield><subfield code="t">Julkaisuja</subfield><subfield code="v">1</subfield><subfield code="w">(DE-604)BV019429272</subfield><subfield code="9">1</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung TU Muenchen</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012889300&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-012889300</subfield></datafield></record></collection> |
| genre | (DE-588)1071861417 Konferenzschrift 1994 Hyytiälä gnd-content |
| genre_facet | Konferenzschrift 1994 Hyytiälä |
| id | DE-604.BV019429300 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T20:00:06Z |
| institution | BVB |
| institution_GND | (DE-588)5349090-3 |
| isbn | 9514566602 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012889300 |
| oclc_num | 246035922 |
| open_access_boolean | |
| owner | DE-M49 DE-BY-TUM |
| owner_facet | DE-M49 DE-BY-TUM |
| physical | 208 S. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Helsinki Univ. Pr. |
| record_format | marc |
| series2 | Julkaisuja / Helsingin Yliopiston Metsäekonomian Laitoksen |
| spelling | Towards an integrated theory of forest products marketing proceedings of Forest Products Marketing Seminar Hyytiälä Forest Station, January 9 12, 1994 ed. by Heikki Juslin ... Helsinki Helsinki Univ. Pr. 1994 208 S. txt rdacontent n rdamedia nc rdacarrier Julkaisuja / Helsingin Yliopiston Metsäekonomian Laitoksen 1 Vermarktung (DE-588)4121857-7 gnd rswk-swf Forstprodukt (DE-588)4272528-8 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1994 Hyytiälä gnd-content Forstprodukt (DE-588)4272528-8 s Vermarktung (DE-588)4121857-7 s DE-604 Juslin, Heikki Sonstige oth Forest Products Marketing Seminar 1994 Hyytiälä Sonstige (DE-588)5349090-3 oth Helsingin Yliopiston Metsäekonomian Laitoksen Julkaisuja 1 (DE-604)BV019429272 1 Digitalisierung TU Muenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012889300&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Towards an integrated theory of forest products marketing proceedings of Forest Products Marketing Seminar Hyytiälä Forest Station, January 9 12, 1994 Vermarktung (DE-588)4121857-7 gnd Forstprodukt (DE-588)4272528-8 gnd |
| subject_GND | (DE-588)4121857-7 (DE-588)4272528-8 (DE-588)1071861417 |
| title | Towards an integrated theory of forest products marketing proceedings of Forest Products Marketing Seminar Hyytiälä Forest Station, January 9 12, 1994 |
| title_auth | Towards an integrated theory of forest products marketing proceedings of Forest Products Marketing Seminar Hyytiälä Forest Station, January 9 12, 1994 |
| title_exact_search | Towards an integrated theory of forest products marketing proceedings of Forest Products Marketing Seminar Hyytiälä Forest Station, January 9 12, 1994 |
| title_full | Towards an integrated theory of forest products marketing proceedings of Forest Products Marketing Seminar Hyytiälä Forest Station, January 9 12, 1994 ed. by Heikki Juslin ... |
| title_fullStr | Towards an integrated theory of forest products marketing proceedings of Forest Products Marketing Seminar Hyytiälä Forest Station, January 9 12, 1994 ed. by Heikki Juslin ... |
| title_full_unstemmed | Towards an integrated theory of forest products marketing proceedings of Forest Products Marketing Seminar Hyytiälä Forest Station, January 9 12, 1994 ed. by Heikki Juslin ... |
| title_short | Towards an integrated theory of forest products marketing |
| title_sort | towards an integrated theory of forest products marketing proceedings of forest products marketing seminar hyytiala forest station january 9 12 1994 |
| title_sub | proceedings of Forest Products Marketing Seminar Hyytiälä Forest Station, January 9 12, 1994 |
| topic | Vermarktung (DE-588)4121857-7 gnd Forstprodukt (DE-588)4272528-8 gnd |
| topic_facet | Vermarktung Forstprodukt Konferenzschrift 1994 Hyytiälä |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012889300&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV019429272 |
| work_keys_str_mv | AT juslinheikki towardsanintegratedtheoryofforestproductsmarketingproceedingsofforestproductsmarketingseminarhyytialaforeststationjanuary9121994 AT forestproductsmarketingseminarhyytiala towardsanintegratedtheoryofforestproductsmarketingproceedingsofforestproductsmarketingseminarhyytialaforeststationjanuary9121994 |