How brands become icons: the principles of cultural branding
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
Harvard Business School Press
2004
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| Subjects: | |
| Online Access: | Table of contents Inhaltsverzeichnis |
| Item Description: | Literaturverz. S. 245 - 249 |
| Physical Description: | XIII, 265 S. graph. Darst. |
| ISBN: | 9781578517749 1578517745 |
Staff View
MARC
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| 650 | 4 | |a Kultur | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Branding (Marketing) | |
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Record in the Search Index
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| adam_text | Contents
Preface and Acknowledgments I ix
1. What Is an Iconic Brand? / 1
2. How Is Cultural Branding Different? / 13
3. Targeting Myth Markets / 39
4. Composing the Cultural Brief / 63
5. Leveraging Cultural and Political Authority / 95
6. Managing Brand Loyalty as a Social Network / 131
7. Coauthoring the Myth / 155
8. Advancing the Myth / 189
9. Branding as Cultural Activism / 209
Appendix. Methods / 223
Notes I 231
Selected Bibliography I 245
Index I 251
About the Author I 265
|
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| discipline | Sprachwissenschaft Wirtschaftswissenschaften Literaturwissenschaft |
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| indexdate | 2024-07-09T19:59:53Z |
| institution | BVB |
| isbn | 9781578517749 1578517745 |
| language | English |
| lccn | 2004002697 |
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| spelling | Holt, Douglas B. Verfasser aut How brands become icons the principles of cultural branding Douglas B. Holt Boston, Mass. Harvard Business School Press 2004 XIII, 265 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 245 - 249 Culture populaire Culture populaire rasuqam Culturele aspecten gtt Marketing gtt Merken gtt Produit de marque rasuqam Produits de marque Raison sociale Raison sociale rasuqam Kultur Brand name products Branding (Marketing) Business names Popular culture Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Markenimage (DE-588)4136439-9 s DE-604 http://www.loc.gov/catdir/toc/ecip0414/2004002697.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012881193&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Holt, Douglas B. How brands become icons the principles of cultural branding Culture populaire Culture populaire rasuqam Culturele aspecten gtt Marketing gtt Merken gtt Produit de marque rasuqam Produits de marque Raison sociale Raison sociale rasuqam Kultur Brand name products Branding (Marketing) Business names Popular culture Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4136439-9 |
| title | How brands become icons the principles of cultural branding |
| title_auth | How brands become icons the principles of cultural branding |
| title_exact_search | How brands become icons the principles of cultural branding |
| title_full | How brands become icons the principles of cultural branding Douglas B. Holt |
| title_fullStr | How brands become icons the principles of cultural branding Douglas B. Holt |
| title_full_unstemmed | How brands become icons the principles of cultural branding Douglas B. Holt |
| title_short | How brands become icons |
| title_sort | how brands become icons the principles of cultural branding |
| title_sub | the principles of cultural branding |
| topic | Culture populaire Culture populaire rasuqam Culturele aspecten gtt Marketing gtt Merken gtt Produit de marque rasuqam Produits de marque Raison sociale Raison sociale rasuqam Kultur Brand name products Branding (Marketing) Business names Popular culture Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd |
| topic_facet | Culture populaire Culturele aspecten Marketing Merken Produit de marque Produits de marque Raison sociale Kultur Brand name products Branding (Marketing) Business names Popular culture Markenpolitik Markenimage |
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