How brands become icons: the principles of cultural branding
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business School Press
2004
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 245 - 249 |
| Beschreibung: | XIII, 265 S. graph. Darst. |
| ISBN: | 9781578517749 1578517745 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV019419489 | ||
| 003 | DE-604 | ||
| 005 | 20091128 | ||
| 007 | t | ||
| 008 | 041012s2004 xxud||| |||| 00||| eng d | ||
| 010 | |a 2004002697 | ||
| 020 | |a 9781578517749 |9 978-1-57851-774-9 | ||
| 020 | |a 1578517745 |9 1-57851-774-5 | ||
| 035 | |a (OCoLC)54415938 | ||
| 035 | |a (DE-599)BVBBV019419489 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-739 |a DE-19 |a DE-384 |a DE-B170 |a DE-11 | ||
| 050 | 0 | |a HD69.B7 | |
| 082 | 0 | |a 658.8/27 |2 22 | |
| 084 | |a ET 575 |0 (DE-625)28003: |2 rvk | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Holt, Douglas B. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a How brands become icons |b the principles of cultural branding |c Douglas B. Holt |
| 264 | 1 | |a Boston, Mass. |b Harvard Business School Press |c 2004 | |
| 300 | |a XIII, 265 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverz. S. 245 - 249 | ||
| 650 | 4 | |a Culture populaire | |
| 650 | 7 | |a Culture populaire |2 rasuqam | |
| 650 | 7 | |a Culturele aspecten |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 7 | |a Produit de marque |2 rasuqam | |
| 650 | 4 | |a Produits de marque | |
| 650 | 4 | |a Raison sociale | |
| 650 | 7 | |a Raison sociale |2 rasuqam | |
| 650 | 4 | |a Kultur | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Business names | |
| 650 | 4 | |a Popular culture | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Markenimage |0 (DE-588)4136439-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip0414/2004002697.html |3 Table of contents | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012881193&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-012881193 | ||
Datensatz im Suchindex
| _version_ | 1804132883064946688 |
|---|---|
| adam_text | Contents
Preface and Acknowledgments I ix
1. What Is an Iconic Brand? / 1
2. How Is Cultural Branding Different? / 13
3. Targeting Myth Markets / 39
4. Composing the Cultural Brief / 63
5. Leveraging Cultural and Political Authority / 95
6. Managing Brand Loyalty as a Social Network / 131
7. Coauthoring the Myth / 155
8. Advancing the Myth / 189
9. Branding as Cultural Activism / 209
Appendix. Methods / 223
Notes I 231
Selected Bibliography I 245
Index I 251
About the Author I 265
|
| any_adam_object | 1 |
| author | Holt, Douglas B. |
| author_facet | Holt, Douglas B. |
| author_role | aut |
| author_sort | Holt, Douglas B. |
| author_variant | d b h db dbh |
| building | Verbundindex |
| bvnumber | BV019419489 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | ET 575 QP 624 |
| ctrlnum | (OCoLC)54415938 (DE-599)BVBBV019419489 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Sprachwissenschaft Wirtschaftswissenschaften Literaturwissenschaft |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02140nam a2200601zc 4500</leader><controlfield tag="001">BV019419489</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20091128 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">041012s2004 xxud||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2004002697</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781578517749</subfield><subfield code="9">978-1-57851-774-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1578517745</subfield><subfield code="9">1-57851-774-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)54415938</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV019419489</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-B170</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD69.B7</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ET 575</subfield><subfield code="0">(DE-625)28003:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Holt, Douglas B.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">How brands become icons</subfield><subfield code="b">the principles of cultural branding</subfield><subfield code="c">Douglas B. Holt</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston, Mass.</subfield><subfield code="b">Harvard Business School Press</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 265 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturverz. S. 245 - 249</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Culture populaire</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Culture populaire</subfield><subfield code="2">rasuqam</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Culturele aspecten</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Merken</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Produit de marque</subfield><subfield code="2">rasuqam</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Produits de marque</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Raison sociale</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Raison sociale</subfield><subfield code="2">rasuqam</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Kultur</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business names</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Popular culture</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/toc/ecip0414/2004002697.html</subfield><subfield code="3">Table of contents</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012881193&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-012881193</subfield></datafield></record></collection> |
| id | DE-604.BV019419489 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:59:53Z |
| institution | BVB |
| isbn | 9781578517749 1578517745 |
| language | English |
| lccn | 2004002697 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012881193 |
| oclc_num | 54415938 |
| open_access_boolean | |
| owner | DE-739 DE-19 DE-BY-UBM DE-384 DE-B170 DE-11 |
| owner_facet | DE-739 DE-19 DE-BY-UBM DE-384 DE-B170 DE-11 |
| physical | XIII, 265 S. graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Harvard Business School Press |
| record_format | marc |
| spelling | Holt, Douglas B. Verfasser aut How brands become icons the principles of cultural branding Douglas B. Holt Boston, Mass. Harvard Business School Press 2004 XIII, 265 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 245 - 249 Culture populaire Culture populaire rasuqam Culturele aspecten gtt Marketing gtt Merken gtt Produit de marque rasuqam Produits de marque Raison sociale Raison sociale rasuqam Kultur Brand name products Branding (Marketing) Business names Popular culture Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Markenimage (DE-588)4136439-9 s DE-604 http://www.loc.gov/catdir/toc/ecip0414/2004002697.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012881193&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Holt, Douglas B. How brands become icons the principles of cultural branding Culture populaire Culture populaire rasuqam Culturele aspecten gtt Marketing gtt Merken gtt Produit de marque rasuqam Produits de marque Raison sociale Raison sociale rasuqam Kultur Brand name products Branding (Marketing) Business names Popular culture Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4136439-9 |
| title | How brands become icons the principles of cultural branding |
| title_auth | How brands become icons the principles of cultural branding |
| title_exact_search | How brands become icons the principles of cultural branding |
| title_full | How brands become icons the principles of cultural branding Douglas B. Holt |
| title_fullStr | How brands become icons the principles of cultural branding Douglas B. Holt |
| title_full_unstemmed | How brands become icons the principles of cultural branding Douglas B. Holt |
| title_short | How brands become icons |
| title_sort | how brands become icons the principles of cultural branding |
| title_sub | the principles of cultural branding |
| topic | Culture populaire Culture populaire rasuqam Culturele aspecten gtt Marketing gtt Merken gtt Produit de marque rasuqam Produits de marque Raison sociale Raison sociale rasuqam Kultur Brand name products Branding (Marketing) Business names Popular culture Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd |
| topic_facet | Culture populaire Culturele aspecten Marketing Merken Produit de marque Produits de marque Raison sociale Kultur Brand name products Branding (Marketing) Business names Popular culture Markenpolitik Markenimage |
| url | http://www.loc.gov/catdir/toc/ecip0414/2004002697.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012881193&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT holtdouglasb howbrandsbecomeiconstheprinciplesofculturalbranding |