APA (7th ed.) Citation

Holt, D. B. (2004). How brands become icons: The principles of cultural branding. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Holt, Douglas B. How Brands Become Icons: The Principles of Cultural Branding. Boston, Mass: Harvard Business School Press, 2004.

MLA (9th ed.) Citation

Holt, Douglas B. How Brands Become Icons: The Principles of Cultural Branding. Harvard Business School Press, 2004.