Mastering the globalization of business:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Palgrave Macmillan
2004
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Palgrave master series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 256 S. |
| ISBN: | 1403921490 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Acknowledgements x
Introduction 1
What is globalization ? 1
Trade and foreign direct investment (FDI) 2
The aims of this book 3
How to use this book 3
The relevance of globalization to individuals and organizations 4
The relevance of this book to small businesses 5
^Statistical information 5
Summary and key learning points 5
Recommended further reading 6
1 A brief history of globalization 7
Definitions 7
The development of globalization 7
European venture capital and exploration 15
The industrial revolution 18
Imperial preference 18
JP Morgan 19
Between the wars 20
Post 1945 21
Implications for small businesses 22
Case study: Microsoft 22
Summary and key learning points 25
Recommended further reading 25
2 A shrinking world 1 global governance 26
The United Nations (UN) 28
The governance of international trade and finance 32
The International Monetary Fund (IMF) 32
The World Bank 35
The World Trade Organization (WTO)IGeneral Agreement
of Tariffs and Trade (GATT) 36
The International Labor Organization (ILO) 39
Non governmental organizations (NGOs) 40
Implications for small businesses 43
Case study: Oxfam 43
Contents v
Summary and key learning points 45
Recommended further reading 46
3 A shrinking world 2 global markets 47
Markets 47
Customs unions 51
Regional trade groupings 52
The European Union (EU) 52
Banks and the euro 56
The European Free Trade Association (EFTA) 59
North American Free Trade Agreement (NAFTA) 62
Other customs unions 64
Implications for small businesses 65
Case study: The US EU banana war of 1999 65
Summary and key learning points 67
Recommended further reading 67
4 A global takeover? 68
Globalization and development 71
Attracting companies 73
Export processing zones (EPZs) 75
Child labour 75
77ie threat to democracy 76
Ethical investments 77
Grrni wsues 80
Fair trade 80
Thefuture 81
Implications for small businesses 81
Case study: The consumer reaction 81
Summary and key learning points 82
Recommended further reading 83
5 Think global, act local 84
Why act locally? 85
Cwtare 85
Pricing 88
Parallel importing 89
Implications for small businesses 90
Getting it right 90
Case study: Ford 90
Case sfudy: Coca Cola 95
Cose study: Carnival Corporation 98
Summary and key learning points 102
Recommended further reading 103
6 Globalization and the human resource 104
77ze sensitivity needed towards human relations in globalization 105
77je need for a global human resources policy 106
vi Contents
Recruitment issues 106
National and organizational norms 107
The need for cultural sensitivity 107
The importance of national laws relating to employment 108
The issue of wage rates 109
The importance of both skills and other forms of training 110
The need to develop talent and potential across a global enterprise 114
Implications for small businesses 116
Case study: Kodak 116
Summary and key learning points 119
Recommended further reading 119
7 Finance and globalization 120
Foreign direct investment (FDI) 120
Why is a rise in foreign direct investment around the world important? 122
FDI and poverty 122
Attracting FDI 123
Portfolio direct investment 124
Capital 124
Government control 127
Interest rates 127
Tax 128
Tariffs 128
Stability 128
Implications for small businesses 128
Case sfuay: Canon 128
Summary and key learning points 130
Recommended further reading 130
8 Global communications and the impact of e commerce 131
The Internet 132
Communications 133
The Internet and travel 135
Finance 136
itetaiV 136
^Marketing 137
^Language 137
VisuaZs 137
Currency 137
Domain names 138
Delivery of product/service 138
Service 139
Manufacturing 139
Just in time 141
Training 142
/Partnerships 142
Home working 142
Contents vii
Implications for small businesses 142
Case study: Amazon.com 142
Summary and key learning points 146
Recommended further reading 147
9 The global customer 148
The customer at the centre of an organization s objectives 149
Competition 149
Public and private sectors 150
The changing attitudes of customers 151
Loyalty, satisfaction and delight 152
Products from around the globe 154
Loyalty 154
Brand names 155
Generic branding 157
Badge engineering 157
Counterfeiting 157
Types of loyalty 157
Customer behaviour 158
Consistency 162
Implications for small businesses 162
Case study: McDonald s 163
Summary and key learning points 164
Recommended further reading 165
10 Growth and globalization 166
; ffow organizations can grow to enter a more global market 166
Organic growth 166
Diversification 167
Agents 168
Franchising 169
Subcontracting 170
Mergers and acquisitions 171
Alliances 171
A business plan 172
Organization structure 173
Implications for small businesses 174
Ca5e study: Starbucks 174
Summary and key learning points 178
Recommended further reading 178
11 Key thinkers on globalization 179
James CW Ahiakpor 179
Patricia L Anslinger 180
Philip Bobbin 180
Thomas Copeland 181
Arnold C Drainville 181
Anthony Giddens 181
viii Contents
Philip R Harris and Robert T Moran 182
Noreena Hertz 182
WillHutton 183
Nordstrom Kjell and Jonas Ridderstrale 183
Naomi Klein 184
David CKorten 184
Richard D Lewis 185
Peter Lorange (and Johan Roos) 185
GradyE Means 186
Mike Moore 187
Michael Porter 187
AlanMRugman 188
Saskia Sassen 189
Joseph E Stiglitz 190
NoelMTichy 190
Forcs Trompenaars 191
GeorgeS Yip 192
Bibliography 193
Jmtex 199
Contents ix
|
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| indexdate | 2024-07-09T19:59:52Z |
| institution | BVB |
| isbn | 1403921490 |
| language | English |
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| spelling | Cartwright, Roger Verfasser aut Mastering the globalization of business Roger Cartwright Globalizattion of business 1. publ. London Palgrave Macmillan 2004 256 S. txt rdacontent n rdamedia nc rdacarrier Palgrave master series Globalisierung Multinationales Unternehmen Globalization International business enterprises Globalisierung (DE-588)4557997-0 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Globalisierung (DE-588)4557997-0 s Management (DE-588)4037278-9 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012880405&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Mastering the globalization of business |
| title_alt | Globalizattion of business |
| title_auth | Mastering the globalization of business |
| title_exact_search | Mastering the globalization of business |
| title_full | Mastering the globalization of business Roger Cartwright |
| title_fullStr | Mastering the globalization of business Roger Cartwright |
| title_full_unstemmed | Mastering the globalization of business Roger Cartwright |
| title_short | Mastering the globalization of business |
| title_sort | mastering the globalization of business |
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