Strategisches Handelsmarketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München
Vahlen
2004
|
| Schriftenreihe: | Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
|
| Schlagworte: | |
| Beschreibung: | XX, 506 S. graph. Darst. |
| ISBN: | 3800623595 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 008 | 040927s2004 gw d||| |||| 00||| ger d | ||
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| 100 | 1 | |a Mattmüller, Roland |d 1961- |e Verfasser |0 (DE-588)122321847 |4 aut | |
| 245 | 1 | 0 | |a Strategisches Handelsmarketing |c von Roland Mattmüller und Ralph Tunder |
| 264 | 1 | |a München |b Vahlen |c 2004 | |
| 300 | |a XX, 506 S. |b graph. Darst. | ||
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Datensatz im Suchindex
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| _version_ | 1806174084477747200 |
| any_adam_object | |
| author | Mattmüller, Roland 1961- Tunder, Ralph |
| author_GND | (DE-588)122321847 (DE-588)115755780 |
| author_facet | Mattmüller, Roland 1961- Tunder, Ralph |
| author_role | aut aut |
| author_sort | Mattmüller, Roland 1961- |
| author_variant | r m rm r t rt |
| building | Verbundindex |
| bvnumber | BV019403212 |
| classification_rvk | QP 600 QQ 400 |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)76549602 (DE-599)BVBBV019403212 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV019403212 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T10:43:54Z |
| institution | BVB |
| isbn | 3800623595 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012865458 |
| oclc_num | 76549602 |
| open_access_boolean | |
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| physical | XX, 506 S. graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Vahlen |
| record_format | marc |
| series2 | Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften |
| spellingShingle | Mattmüller, Roland 1961- Tunder, Ralph Strategisches Handelsmarketing Handelsbetrieb (DE-588)4023226-8 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4023226-8 (DE-588)4124261-0 (DE-588)4037589-4 |
| title | Strategisches Handelsmarketing |
| title_auth | Strategisches Handelsmarketing |
| title_exact_search | Strategisches Handelsmarketing |
| title_full | Strategisches Handelsmarketing von Roland Mattmüller und Ralph Tunder |
| title_fullStr | Strategisches Handelsmarketing von Roland Mattmüller und Ralph Tunder |
| title_full_unstemmed | Strategisches Handelsmarketing von Roland Mattmüller und Ralph Tunder |
| title_short | Strategisches Handelsmarketing |
| title_sort | strategisches handelsmarketing |
| topic | Handelsbetrieb (DE-588)4023226-8 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Handelsbetrieb Strategisches Management Marketing |
| work_keys_str_mv | AT mattmullerroland strategischeshandelsmarketing AT tunderralph strategischeshandelsmarketing |